MARKETING

MARKETING

The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model the data and turn it into financial forecasts so you have predictable revenue.Your host Brandon White has over two decades in marketing from building his first company on solely organic SEO to working in marketing at America Online in the early days of the Internet. Brandon can't promise you instant marketing success after each episode. But...he guarantees that you will find each MARKETING episode always reliable, always actionable, and always useful for your marketing efforts.

Episodes

November 12, 2023 63 mins

Sheila takes us through her Branding Bootcamp and gives us a bonus lesson on how to build a successful loyalty program to increase your sales.

ABOUT SHEILA BUTLER
Sheila is an accomplished Chief Marketing Officer (CMO)  with 25+ years experience in integrated marketing, global loyalty program management, loyalty strategy, loyalty marketing, partnership marketing, business development, CRM, and brand development & t...

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AI is disrupting organic search across Google, YouTube, Bing, Apple Podcasts, Spotify, other podcast apps, Amazon and a host of other search engines.

Cody explains how to leverage AI to dominate SEO in all these search engines.

ABOUT CODY SCHNEIDER
Cody is recognized for co-founding Swell AI and Drafthorse AI, companies specializing in AI-driven content creation and SEO optimization. With a background in Bus...

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Learn how Chris and Dan created a video marketing campaign that helped Purple Mattress go from an unknown company to over $1 billion in sales.

You'll leave with tons of video marketing tips and hacks to level up your online marketing and increase your sales.

About Chris Knudsen
Chris Knudsen has spent his career building companies. He was the original CMO at Purple Mattress (PRPL). Before Purple was a hou...

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You need someone in your company running contribution margins across all products and services. Here's how to get it right.

SHOW LINKS

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Discover the high stakes of Google paid ads and online marketing for personal injury attorneys. Learn about the challenges of prequalifying potential clients and creating effective landing pages.

Nick is the CMO of a top law firm in Dallas, TX and shares insights, tips and a trick or two on how to compete with paid ads to drive leads for your business. He covers everything from the importance of a streamlined landing page...

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Kyle and Brandon have a candid conversation giving you effective SEO TACTICS you can IMPLEMENT TODAY.

It's a mini class so you can learn SEO in an episode. 

About Kyle Roof
Kyle is responsible for the development and implementation of all SEO techniques used by the SEO agency High Voltage SEO and the SEO tool PageOptimizer Pro. Kyle is also the co-founder of Internet Marketing Gold, a global community of...

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Measuring your marketing is one thing, doing your marketing analysis CORRECTLY is another.  Jeff and Brandon discuss marketing analysis, where marketers go wrong and how to do it correctly.

About Jeff Greefield
Jeff Greenfield is an entrepreneur with three decades of strategy, growth and marketing experience building and leading teams with an emphasis on innovative marketing enabled by new technology.

Featured...

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Marshall and his co-founder used their social media following  on Tik Tok and Instagram to define what product they are going to build, what the features would be and what it would look like.

Their audience said they wanted jeans, they listened and got more orders than they ever imagined. This is truly listening to users to build a successful clothing brand.

The crazy thing about this is that as fast as social med...

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February 26, 2023 9 mins

In this episode of MARKETING Brandon explains what Contribution Margin is, why it's important, how to calculate contribution and then walks you through an example with a fishing lure company and calculates the contribution margin for one of their fishing lures in their product line.

You'll leave this episode with everything you need to know about Contribution Margin.

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Marketing online seems to have taken over most marketing budgets these days, but is traditional TV advertising dead? 

Brandon takes a look at several peer reviewed studies that appeared in academic journals to get to the bottom of it.

Listen in to hear how TV advertising can working for your marketing mix as long as you do a few things right.

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February 8, 2023 23 mins

Brandon takes a look at two peer reviewed influencer marketing studies that appeared in academic journals whose results lay out the best influencer marketing strategy that you should use to get the most out of your marketing campaign for your product or service.

EPISODE LINKS:

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February 1, 2023 4 mins

Brandon explains how to calculate your marketing budget as a percentage of revenue. He then goes through some industry statistics so you can see how your business compares to other companies in your market. 

Marketing budget as a percent of revenue is a key marketing metric that you want to track and optimize to get the most out of your marketing.

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CONNEC...

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Brandon discusses new research about how caffeine effects consumer spending and then talks about how you can use the results to increase your sales.

He covers using caffeine to increase your sales online as well as in retail and provides you some real world examples of businesses that are doing it.

This episode will give you a marketing edge!

EPISODE LINKS:

  • Caffeine’s Effects on Consumer Spending Stu...
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January 18, 2023 13 mins

Brandon explains how to model your email campaigns to forecast much money you can make each time you send an email to your list. He gives you a real world example and explains the different levers you have to be able to increase your revenue per send.

Email Spreadsheet Model mentioned in this episode:
Email Brandon at B at Brandon C White dot com with "Marketing Ep 11 Spreadsheet" in the subject line to get free access...

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January 11, 2023 16 mins

Brandon lays out the KPIs you should be tracking for your email marketing, how to improve them, and what the email benchmarks you should be aiming for are.

This episode will give you an edge in your email marketing.

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EPISODE INFORMATION

ConvertKit - best email marketing service. Get your free trial:

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Brandon walks you through an example of customer acquisition cost (CAC) with real world numbers so you can see how it works.

See MARKETING episode #8 for an explanation of the customer acquisition cost formula.


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Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.

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December 28, 2022 2 mins

Brandon outlines the Customer Acquisition Cost Formula so you know exactly how to calculate your customer acquisition cost for your business.

Note that marketers refer to Customer Acquisition Cost as CAC

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December 21, 2022 7 mins

Brandon Explains how to calculate your Net Promoter Score now that you've collected feedback from your customers.

This is Part 4 of a four part mini-series on Net Promoter Score. Check the last three episodes on Net Promoter Scores.

MARKETING Ep. 4: 
Net Promoter Part 1 - Net Promoter Score Definition

MARKETING Ep. 5: 
Net Promoter Part 2 - Net Promoter Score Meaning and Industry Averages

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Brandon explains the one question you need to ask your customers that determines your Net Promoter Score and how to get it from your customers.

This is Part 3 of a four part mini-series on Net Promoter Score. Check the  last two MARKETING episodes on Net Promoter Scores.

MARKETING Ep. 4:
Net Promoter Part 1 - Net Promoter Score Definition

MARKETING Ep. 5:
Net Promoter Part 2 - Net Promoter Score M...

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What the Net Promoter Score actaully means and Brandon gives you industry averages so once you get your NPS you can see where you rank compared to your peers. 

This is Part 2 of a four part mini-series on Net Promoter Score. 

Next in the mini-series is how to collect your Net Promoter Score from your customers. 

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