We define ourselves by the things we choose to buy. Simple as that.
Understanding that key concept can help you unlock marketing strategies that will help you cut through the noise and reach your target audience. Join me as I talk to the brilliant Michael Solomon, a premium expert of consumer behavior, prolific author, and a professor of marketing, on the latest episode of Marketing and Sales, Over Cocktails!
Your primary motivation to buy one brand over another is about what the brand means to you, and not how much the brand costs. With every purchase that you make, you’re creating a lifestyle that you believe reflects who you truly are.
The modern consumer changes their identity rapidly, even as quickly as daily as they shift from work to home to the gym. Savvy marketers know they can’t rely on one channel or one marketing campaign to reach these prospect, known as “chameleon customers."
With that tribal marketing concept, you’re going to hear strategies for how to:
● Build marketing personas
● Create brand allegiance with tribal marketing
● Understand what your customers truly want
What’s Inside:
● Making assumptions about where your customers are means you’re going to miss the chance to catch their attention.
● When you realize that everyone is a work in progress, you won’t get caught up in outdated stereotypes about who your customers are.
● How to use personas to help build allegiance to your brand.
Mentioned in this Episode:
MarketingandSalespodcast.com
The 7 Secrets to Selling More By Selling Less
Shoot me a question on Allanger.com
Consumer Behavior: Buying, Having, and Being
The New Chameleons: How to Connect with Consumers Who Defy Categorization
Michael Solomon on LinkedIn
MichaelSolomon.com
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.