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July 6, 2025 24 mins

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Why Chasing LTV Alone Is Costing You More Than You Think

n this episode, we explore the tension between maximizing customer lifetime value and genuinely improving customer health outcomes in the supplement industry. You'll hear real examples, strategic insights, and practical steps to align business growth with true customer success.

Key Takeaways:

  • Why focusing solely on LTV can backfire in the long run
  • How customer success drives word-of-mouth and retention
  • Practical ways to personalize, educate, and support customers post-purchase
  • Key metrics to track beyond just revenue
  • How to build supplement journeys that create loyal, long-term customers

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at https://creativethirst.com 

After working with dozens of dietary supplement brands, I've uncovered the three critical funnels needed for success.

Click here to discover the 3 funnels that can help your health supplement business succeed.

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com

Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company.

But how do you get them there?

The quickest way to do that is through paid advertising.

Buying buyers with ad dollars to scale is how all the supplement businesses do it.

Now you can discover the strategies and tactics that work in supplement advertising.
For just $7.

Click here to grab your copy of the Health Supplement Ad Swipe Guide.

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