In this episode, I interview James Oliver from Atlas Bars www.atlasbars.com on how he grew his protein bar company to $1.5M in 3 years without any venture funding.
James focused on the product quality first with pure, clean ingredients. Hit many roadblocks along the way. He bootstrapped the company initially by spending his own savings from driving Uber and selling knives, producing a few thousand bars upfront and sampling them primarily at functional fitness gyms like CrossFit and Orangetheory in Boston. Focusing on gyms over grocery stores was a strategic move to target a highly engaged, health-conscious audience first.
If you're interested in working with me one-on-one to improve your supplement business. You can learn more at https://creativethirst.com
After working with dozens of dietary supplement brands I've uncovered the three critical funnels needed for success.
Click here to discover the 3 funnels that can help your health supplement business succeed.
If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com
Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company.
But how do you get them there?
The quickest way to do that is through paid advertising.
Buying buyers with ad dollars to scale is how all the supplement businesses do it.
Now you can discover the strategies and tactics that work in supplement advertising.
For just $7.
Click here to grab your copy of the Health Supplement Ad Swipe Guide.
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.