May 17, 2024 • 24 mins
Join us for a heartfelt journey on the Marketing Happy Hour as Teresa Gaikema, a beacon of wellness and growth, offers up her life's fragrant tapestry woven with essential oils. Her dedication to education over mere selling breathes fresh air into the bustling marketplace, guiding individuals to combat stress and insomnia naturally. Teresa's unwavering faith and commitment to authentic living shine through, inspiring listeners to embark on their own quests for genuine well-being.
As your host Shelby McFarland, I've always believed that the richest connections stem from authenticity, and Teresa's approach to marketing is a testament to this creed. We discuss the art of relationship-building in business, the impact of living generously, and how Teresa's strategy of valuing personal connections over transactions has cultivated not just a thriving business but a community rooted in care. Let's celebrate the idea that prosperity blooms fullest when we prioritize people, planting seeds of encouragement and positivity along the way.
Our exchange turns reflective as we consider the role of encouragement in our daily lives. Discover how a simple compliment can spark a chain reaction of positivity, and learn about the pivotal moments at places like David's Burgers, where the ordinary becomes extraordinary through human connection. Teresa and I invite you to continue this enriching dialogue online, where we delve deeper into the transformative world of essential oils and the pursuit of a life lived with intention and kindness.
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Episode Transcript
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Speaker 1 (00:01):
Welcome to the Marketing Happy Hour podcast,
where we stir up the perfectblends of insights, strategies
and trends to quench your thirstfor marketing and business
success.
Join us every week as we pullup a chair, pour out the latest
business innovations and mix insome expert advice from industry
leaders.
I am your host, shelbyMcFarlane, ceo of Shelby Company
(00:22):
Incorporated.
It's time to shake things up,stir up some creativity and sip
on success.
Welcome to the Marketing HappyHour podcast.
Hey guys, it's your favoriteboss, babe Shelby, here, and I
am so glad that you tuned in tothis episode of the Marketing
Happy Hour podcast.
Today I am joined by TeresaGakuma.
(00:42):
I absolutely love this lady.
We met about five-ish years ago.
We were literally just sittinghere talking about how long has
it been, so we kind of used ourtimeline and we met through BNI.
But Teresa is so great.
She has a passion for cheeringothers on in the journey of
climbing out of defeat and intocomplete.
I've honestly, personally havefollowed her on social and I'm
(01:04):
always inspired by the thingsthat she has to share and the
things that she's all about herpersonal journey and making sure
everything's authentic, whichI'm totally aligned with.
She is an upcoming author, sowe're going to dive into that.
I forgot about the author partof the there and she's been
married to Tim for nearly 31years.
That's literally a year before Iwas born by the way and they
(01:30):
have a passion to see familiessucceed and enjoy mentoring
couples through issues such asisolation and relationships and
parenting.
They have six children, y'allfive of them biological and one
was adopted through foster care.
That's absolutely incredible.
She's also on the worship andministry team at their home
church Encounter, and they enjoyserving as time permits as much
(01:54):
as they can.
So, teresa, welcome.
Speaker 2 (01:57):
Thank you, it is actually now 31 years.
It hit 31 years last week.
Speaker 1 (02:03):
Wow, 31 years.
That's incredible.
Speaker 2 (02:05):
He's my best friend, slash worst enemy, and I think
that's how it should be.
Speaker 1 (02:10):
Absolutely Like.
You got to have that mixture oflike oh, that was fun, but also
I'm going to need you to leavenow.
I'm taking a break for a minute.
Yeah, oh, wow, that's crazy.
Well, I know you're all up intothe oil business.
That's well, um, I know you'reall up into the oil business.
That's how we met each otherthrough b and I, which, if
people don't know what b and Iis, you've heard me talk about
it.
It's a business networkinggroup and we were um in the same
(02:32):
.
No, were we in the same group?
No, we were not.
Okay, so you can cross yourchapter.
Okay, nice, nice, so you can um, like network, with people in
other chapters of bni, which isreally cool.
But I remember we met at thecbd store for a one-on-one that
day.
You told me all about the oilsand then we kind of learned a
(02:55):
little bit more about those aswell, which was really cool, but
kind of brief my audience aboutwhat you do with your oils and
what kind of business it is.
Speaker 2 (03:04):
Okay, what do I do with my oils?
I do everything with my oils.
Um, so people ask are you asalesperson?
Yeah, I am.
You have to believe in whatyou're selling, right.
But I like to consider myselfan educator.
First, because I can sell yousomething all day long, but if
you don't know what to do withit, what good is it?
And you have to know one thingabout me Jesus is my jam.
(03:30):
The most important thing to meis what Jesus thinks of me.
And so if I have made a sale tosomeone and I don't also make
myself available so they knowhow to use this product, which I
also believe is from God thenwhat good is that?
I?
That's not cool for me.
So I would say, probably thetypical issues I help people
with would be stress, anxiety,allergies, insomnia.
So basically, if you've got anissue, there's oils to at least
help.
(03:50):
I can't say that they cure orheal, because the powers that be
won't let me say stuff likethat.
But I can say hey, god createda garden, put people in the
garden to use plants, and sooils are just the immune system
of plants.
Let's use them, that's it.
And then so I was here toquestion what?
What's the business like?
That's just it, just educatingpeople, and then business comes
(04:11):
as a result.
Speaker 1 (04:14):
So how long have you been doing this?
Speaker 2 (04:17):
I started using.
I started using October of2010,.
But I was a closet user forabout three and a half years
because I knew that they soundeda little wonky and I kind of
convinced myself first before Istarted telling people.
But then, I believe the Lordsaid I want you to share you
know about oils with my people.
(04:38):
So I argued with him like anyChristian does and then jumped
into it.
He won.
Speaker 1 (04:45):
He won, of course, he always wins.
I've been there, done that one,like, no, I don't want to do it
, I don't.
But then it's like, why doesevery opportunity lead to the
same thing?
Like, okay, I got it.
I get what you're saying.
I get what you're saying.
I love oils.
I've used them for severalyears and I love that you've
referred yourself as, like acloset user.
That's so hilarious.
(05:05):
But back then, if you thinkabout 2010, let's say, I was in
high school but like, if youwould have asked my parents back
then, hey, we should probablystart using some oils to help
with Shelby's anxiety they wouldhave looked at me and you like
you were crazy.
Like no, we're not doing thatLike.
That's totally not the rightthing.
So I love your outlook on itand that you really do care
(05:25):
about people and you help people.
I believe that you brought somewhen I was pregnant, maybe, or
right after I had Kenzie, forher and her sinuses.
That was so sweet of you, Um,but it worked a hundred percent
and you just have that servant'sheart and I really, really love
that about you.
So, um, that is a great partabout you, for sure.
So let's dive into how do youuse your oils to help people
(05:48):
live a healthier lifestyle?
So that could be mental,physical.
How would you describe youroils and helping people live
that healthier lifestyle?
Speaker 2 (05:58):
Well, I mean, you need to know that not all oils
on the market are actuallyessential oils.
They're liquids that smell goodand most of them are toxins.
Right, and so that's one of mybiggest pet peeves is when
people are like, oh, I triedwhatever oil.
Well, you got it from the store, off the shelf or online, so
it's not the same, right, and sowhen they say they didn't work,
this is one of two things theydidn't actually use an essential
(06:20):
oil or they didn't know whatthe heck they were doing, and
it's often both.
So, um, if you're using anauthentic essential oil, you can
use them one of three ways yousmell them, you apply them
topically to whatever hurts, oryou take them internally, and
that's the part that people get.
What?
Take them internally?
Well, yeah, I mean, you eatfruits and vegetables.
Yes, you should.
Right, it's the same concept,except you're getting in a
(06:42):
concentrated form.
So, typically, if you're havingemotional or mental issues,
you're going to smell.
Once you smell it, it hits thepart of your brain that tells
you how to think and feel andrespond.
If you have a mild physicalpain or discomfort, you're going
to apply.
Or if you've got somethinggoing on internally in your
belly, you're going to take theminternally.
So those are the ways that youuse them, and it's we're the
(07:06):
ones who make it difficult.
Like, if I think in a thoughtI'm going to smell, go to my
brain, right.
If I'm feeling something, I'mgoing to put it on, just go
right directly to it.
And if there's something deepinside, then I'm going to take
it deep inside.
So that's it.
(07:29):
I just kind of help peoplerealize.
Oh, there's one, three ways,and it's pretty easy to go there
.
And there's there's not a wrongway to use them, because once
they hit your skin even yourskin is your largest organ they
go into your blood and sothey're actually going to kind
of work their magic on their own.
You can't really mess it up.
The worst thing you can do isget it in your eye and that
hurts like a son of a gun, right.
And so I'll get some texts likeoh my gosh, I didn't know I had
on my fingers after I wiped, somy, now my hoo-ha is on fire.
(07:51):
There's different things likethat.
That, okay, how do we take careof that?
But it's not the end of theworld, right?
Speaker 1 (07:57):
So oh my gosh, that's so funny and a lot of people
don't realize like our skin isthe biggest organ on us, so
anything that we put on top ofus is going to go into our
bloodstream.
I was talking with CassandraBenning with the floating Lotus
on an episode and I think shesaid like before we even leave
the house, we have like 75 to 80toxins that's already entered
(08:19):
our body as women because we'redoing makeup, we're doing like
all of our skincare routine,we're taking showers, you know
where.
God knows what my toddler getson me.
Speaker 2 (08:28):
You know there's no telling what she touches on our
bodies on purpose, because wedon't know Right, yeah, that's
where I feel I come in.
I want to help educate throughthat, because it doesn't have to
be that way.
Speaker 1 (08:44):
So let's talk about BNI for a little bit.
Have you found a lot of successthrough it, because I believe
you're still part of it, right?
Speaker 2 (08:51):
Yeah, it definitely covered the expense of joining
BNI, without question.
You know so, when you're inrelationship marketing, network
marketing, there comes a timewhen you you have reached the
end of what is called your warmmarket, right, yeah, so that's
not to intimidate anyone,because all that means is you
get to make more friends, right.
(09:12):
But so when you come to the endof your warm market, you need
to expand your market, and soBNI has just been a part of that
.
I get to meet more people andthen they introduce me to more
people and they introduce me tomore people.
So, yeah, I love that.
I get a weekly section where Iget to plug my business and make
a suggestion and an educationpiece on how they use their oils
.
So it has been beneficial.
(09:32):
Occasionally it feelsinconvenient because I'm not a
morning person and our chaptermeets in the morning, like I
like you, but give me fiveminutes please.
But other than that, it's great, yeah, and I forget that
Essential.
Speaker 1 (09:47):
Oils is even a network marketing company to's
great, yeah, and I forget thatessential oils is even a network
marketing company.
To be honest with you, the waythat your approaches with it is
so great.
You're not like hammering downon trying.
I mean, I know you would loveto build your team, but you see,
like you know the, the peoplethat are in network marketing,
so many people are trying tolike I need you to sell, I need
you to sell, I need you to sell.
(10:08):
But I think your approach is somuch better than that because
you really care about helpingpeople and wanting them to be
better and be, you know, live abetter, healthier lifestyle and
stuff like that, and I thinkthat's very important.
Speaker 2 (10:20):
Yeah, I agree, and I, you know, I've had other
leaders in the industry.
Well, first of all they askedme how are you so successful?
You're not pushing the businessRight?
And then I've had other push me, like you need to push the
business, but I didn't want thebusiness pushed on me, I had to
use and discover for myself.
And then you know, when you goto the store and you find your,
your shirt, your favoritecompany, whatever, or on sale,
(10:42):
you're going to tell your people, right, you love your people
enough.
Hey, there's a sale on XYZ, it'skind of the same thing, and so,
but if you're being pushed todo that, no, you don't want that
, and I'm kind of a strongwilled person, and so it just
has to happen organically.
And so if I have loved mypeople well and I've educated
well, I have discovered thatthey naturally, organically,
begin to share.
(11:02):
And I want it to be a heartcentered sharing, rather than
I've got to make a buck.
The money follows, and that's ahard one to get a hold of.
And you know in your mind, andwhen you are going after the
dollar you're losing the people,but when you're going after the
people, you get the people andthe dollars, and so I'd much
rather do you know, and again, Idon't have to stand before the
(11:24):
Lord and say, hey, I jerked somearound to make a couple bucks.
You know what I mean?
It's a big difference.
Speaker 1 (11:30):
Yeah, and I run my business the same way.
You know I'm not one of thosesalespeople that's going to
email you a hundred times orcall you 300 times, like I have
a three touch rule and that's it.
You know it's like after thethird one if I haven't heard
from you.
Cool, I got.
You know, I got the memo.
I understand you don't want towork together.
(11:50):
It's totally fine, because whenwe are so focused on that money
and on the dollar which hellothe freaking United States or
this world is all geared towardslet's be successful and make
money.
But whenever you're focused onthat, you're 100% right when you
say you lose people and wereally want to touch people
versus just get the money.
And and if you are a believer,then you know that God's going
(12:12):
to provide no matter what.
You know he has put us all herefor a purpose and he knows that
, or we should know that he'sgoing to provide for us no
matter what, and I think thatthat's very important for sure.
Speaker 2 (12:24):
Well you want.
My little tagline is let's livelavishly.
And so when I started when, Ibelieve, the Lord asked me to
start sharing oils, my onlyrequest of him was will you make
me a giver?
Because I've been a missionaryor a preacher's kid, I've been
in ministry all my life and soI've always been on the
receiving end of donations orgifts and after a while you kind
(12:47):
of feel just kind of yucky.
But you know, the Lord ledthose people.
So it wasn't a bad thing.
It's just I wanted to becomeone of those that gave, and so I
have come to believe that Ilive lavishly by giving lavishly
.
And so whenever and when we'rehealthy, when we feel better, we
do better, we work better,we're better parents, we're
better friends, right, I want tolive lavishly by giving
(13:08):
lavishly, and so you'll kind ofsee that in my, in my tagline a
lot as well.
Speaker 1 (13:13):
Yeah, I love that.
So let's talk about a couplethings.
What?
How have you personallyconquered some of the big
changes in your life alongsidewith the oils and just keeping
that positive attitude?
Because I know you, I mean aswell as I have.
We all have gone through bigchanges, especially, you know,
through COVID and all that kindof stuff.
What would you say, how haveyou personally conquered that
Like, how have you kept thatpositivity?
Speaker 2 (13:35):
Well, I don't think I've conquered that yet.
I think I'm ready.
Right, I'm in process.
Even just this morning I got upand I was like, oh my gosh, who
am I?
You know what is the deal?
What makes me so special?
I deal with that just likeeverybody else.
Right, and so well, there was.
(13:56):
I was probably about 10 yearsago.
I was really, really, reallystruggling with the importance
of myself, like I'm important, Iam, you're important, and but
we can't help anybody if wedon't believe that about
ourselves.
No-transcript started tobelieve it, right and so and you
(14:37):
know, here's the thing, what Isay I believe more than what you
say, right, so you can say true, so you're amazing, you're
beautiful, you have such aninfluence and you touch lives.
And I'll be like, oh, thank you.
You know, I feel a littleinsecure, but if I start seeing
myself, you're amazing, you makea difference.
I believe it, I believe me morethan I believe you, and so
that's one thing I've done.
(14:59):
The other thing is just learnwhat the Bible says about me.
What does God think about me?
If the one who made me has goodthoughts for me, who am I to
think otherwise?
If the one who made me has goodthoughts for me, who am I to
think otherwise?
And so I make my brain line upwith his thoughts for me, and I
do that actually most often byspeaking it out loud.
I say what the Bible says aboutme out loud, and then, of
(15:20):
course, using oils.
Different oils touchesdifferent parts of the brain and
they create new neurologicalpathways, and so if you've got
trauma in your life, oils canhelp you get rid of it.
Doesn't take it away right.
It takes away some of theresponses of that trauma.
Your cells have a memory.
Oils can help erase some ofthat memory and then create new
(15:40):
in the brain, and so the LordBible oils and my hubby's not
too bad of a help as well.
That's some ways I've done that.
Speaker 1 (15:51):
Right, yeah, and I feel like as women and moms in
general you know we don't reallytalk about it as much, but I
have those days too.
I had one yesterday Like Ireally just didn't want to do
anything.
I took a nap at like 10 AMbecause I was like, okay, this
is my rejuvenation, Like I amnot even close to getting work
done If I sit at my computer andI don't feel inspired.
(16:11):
I'm not just going to sit here,you know.
So I'd try to like get my bodymoving and, like you know, or
take a nap, you know things thatlike make me happy and kind of
revitalize myself in that way.
And you know, as women andbusiness owners and mothers,
like we have so many otherthings around us that we kind of
forget about ourselves a littlebit.
And I think that you know you,using oils, or teaching people
(16:32):
about oils, is just another formof self-care to be able to use.
Speaker 2 (16:42):
Exactly, and you know , I think it's also important to
find a community of people thatlove you no matter what and
love you enough to tell you whenyou're off base, right, you'll
hear my tribe or my people, butit's just, it's community, and
that's how God created us, andso, um, fortunately, I'm in a
good church body that they loveme no matter what, and so that,
and that's huge, that's huge,huge, huge, because it's not
easy to find anymore, you know,but that helps, that helps me
believe in me, because they'repushing me, and so try to hang
(17:04):
out with people that you thinkhighly of, because they're
always encouraging to go alittle bit higher.
Speaker 1 (17:10):
And I finally feel that way, like I've been
divorced twice now in my lifeand freaking 12 years, however
long it's been, and it seemscrazy.
But then now it's like, okay,I've learned all this stuff in
both of these marriages and inmy life experience, but now I'm
finally with a partner that likeunderstands me and like accepts
me for me and like doesn't haveany judgment and I don't judge
(17:30):
him.
And you know, it's nice to havethat person to encourage you.
So I love to hear like you, 31years under your belt, you know,
and your husband's like get outof bed and tell you yourself
that you're beautiful.
You know, I mean, that's reallyencouraging for young people
that because there's a lot ofdivorces going on I've seen a
couple that I went to schoolwith probably like five or six
(17:50):
in the past couple of months,like they're getting divorced
the same ones that judged me forgetting divorced, you know.
And I'm like and I hate itbecause it makes my heart ache,
because I understand whatthey're going through, I
understand how much of a youknow trauma that can cause in
the future and stuff like that.
So I think that it's reallyencouraging for all of us young
people that you know there arestill couples out there that
(18:13):
hate each other one day, loveeach other the next day.
But still there, no matter what, no judgment, you know, yeah.
Speaker 2 (18:19):
Yeah, well, and I mean, some days there are
judgment, but you can use thoseinstead of.
You can use them as a platform,as an opportunity to encourage,
or you can use them as anopportunity to condemn.
Judgment is different thancondemning.
You know, my husband doesn'thave the right to condemn me,
right, but he can see if I'mdoing something stupid.
(18:40):
He can say, hey, honey, listen,you know.
And then it's up to me todecide whether or not I want to
receive that from him, becausesometimes I don't Like, you know
, but give and take, it's, it'slearn, it's grow, you know.
Speaker 1 (18:54):
Definitely so help us , um, how can we like what are
some ways that we can help otherpeople believe that they're
enough?
Like what are things that wecan personally do to help like
our neighbor, our friend, ourmom, our sister, somebody that?
How can we help them believethat they are enough to be who
they want to be?
Speaker 2 (19:14):
Right.
Well, first of all, look atthem, see them.
You know now I'm going to getall weepy, but yeah, people are
walking around.
Well, I mean, typically we'reon our phones, right, but we're
focused on other things andcertainly not even on whether or
not we're valuable, right, andcertainly not whether or not
(19:37):
someone else is valuable.
But so open your eyes, look atthem, and I've made it my
purpose every single day when Isee someone.
I purpose every single day whenI see someone, obviously, as
opportunity presents itself, Ilook at a person and I see one
positive thing about them, evenif it's just physical, and I
just tell them and sometimesI'll have to preface it with hey
, if it's a guy, I promise I'mhappily married, but I see this
(20:00):
in you and I just believe intelling someone this is the good
I see.
And so, and nine times out of10, in fact more often that
people will just what.
And so, see people, give them apraise of anything, and most
people will receive it, and thenyou're helping them believe in
themselves, just like that.
And so, like you know, I alsohave a little side job at
David's burgers.
(20:20):
I'm a server.
That was so cool to do that, bythe way, but it's become my
favorite place to connect withpeople because they go to eat.
Totally perfect.
Speaker 1 (20:28):
It's so perfect for you.
It is it really?
Speaker 2 (20:31):
is.
I go home tired, achy andsmelly, but I've got oils in the
shower, so we're good.
But I have literally got guestsat the restaurant.
They come back to that locationbecause they know that's where
I will be.
I've had people tell me I hadsuch a bad day yesterday and
knew I needed to come see you.
And I'm not doing anything, I'mjust seeing them, and so my
(20:52):
biggest suggestion is just seeothers.
Make yourself look at otherpeople and then find something
positive about them.
It doesn't mean you don't seethe negative, but only call out
the gold right.
Learn to live lavishly bygiving lavishly.
Give them some encouragementand support, and you can't help
but feel good in return.
Does that make sense?
Speaker 1 (21:11):
And it absolutely, and it's so important for our
kids too, because we can get sowrapped up in our phones and
it's like I see a gosh.
The other day at Target, thismom was yelling at her kid, you
don't even deserve to be hereand I don't know why.
You're, you know just a lot ofthings.
And I just like my heart breaksbecause I wake up every day as
(21:32):
a mom to Kinsey and I go you arebeautiful, you are loved, you
are so smart.
You know doesn't mean thatshe's not a brat.
Sometimes she is a teenager,you know like.
I she does have her moments thatI'm like mom's going to lock
you outside, but other than thatI don't really people, I don't
lock my kid outside, but anyway.
So it's one of those like, okay, we need to make sure that
(21:55):
we're focusing.
We need to make sure that we'refocusing on our kids, because
this next generation coming uphave access to the world through
a little device in their handsall the time, and I think it's
very important that we make surewe raise them that way.
And even just like when we sawyou at David's Burgers that day
and you let Kenzie make the icecream cone I mean little things
(22:18):
like that, you know just sosweet and nice and I can
understand why people woulddefinitely want to come back and
see you.
Speaker 2 (22:25):
Well, but you know, you just said the keyword raise
them.
There's a lot of people thatgive birth to children and they
allow them to grow up, but theydon't raise them.
There's a difference.
Raising someone, a child, isintentional, is purposeful, and
so it's also important to showour children how to see other
people.
Right.
When Kenzie sees she lovessomeone else learns oh, that's
(22:47):
what that looks like and I wantto be like mommy.
Right, they all want to be likeus, and so when mommy and daddy
are a good example of seeingother people loving other people
, we're also raising ourchildren to do the same.
And then that continues and sogood?
Speaker 1 (23:01):
yeah, definitely.
So tell everyone how they canfind you online.
So if they want to order anyoils which literally from
anywhere, you can order oilsfrom Teresa so tell us how that,
how they can do that.
Speaker 2 (23:13):
Yes, Okay, well, so I have a website, just because
it's kind of the thing thateverybody does.
Right, it is oilylife slash,live lavishly.
You can find me on Facebook asTeresa Eves Geickema.
You might want to put thatsomewhere in print, because
that's a weird name.
I think I'm just TeresaGeickema on Instagram.
(23:34):
I'm still learning.
I think that's the part.
I'm over a half century yearsold and so I'm still learning
some of the things.
I'm not amazing at all that,but I'm still important, right.
Speaker 1 (23:45):
Absolutely, absolutely.
And you connect yourself withpeople that are already helping
you share your message withouthaving to use all that or like
know exactly what to do and allthat.
Just think about the peoplecoming in David's burgers.
You may sell a couple oils, orif they're like, oh, we've heard
ourself, you know, you shouldnever know, you may have in your
pocket to help them.
So yeah.
Speaker 2 (24:03):
Oh, I've actually got quite a few new customers for
oils.
You know, yeah, yeah, to knowsomeone.
They'll ask so and I'll saythis hey, if you are someone who
is interested in oils and youare good at stuff online, let's
connect, because I'll help youknow what the heck to do with
oils and you can help me knowwhat the heck to do online.
Sound good?
Speaker 1 (24:31):
Well, there you go.
That's awesome.
Well, thank you so much forbeing on the show today.
I've really enjoyed our timetogether and I'm sure me and
Kim's will be seeing you atDavid's Burgers soon.
Enough, that's one of herfavorite places.
Speaker 2 (24:36):
Yeah, oh well, good I was.
I've been wondering when I wasgoing to see her again.
Yes, definitely.
Speaker 1 (24:41):
Well, thanks, guys, we'll.
I will talk to you next weekand thank you so much again for
being on the show.
Welcome to the Marketing Happy Hour podcast,
where we stir up the perfectblends of insights, strategies
and trends to quench your thirstfor marketing and business
success.
Join us every week as we pullup a chair, pour out the latest
business innovations and mix insome expert advice from industry
leaders.
I am your host, shelbyMcFarlane, ceo of Shelby Company
(00:22):
Incorporated.
It's time to shake things up,stir up some creativity and sip
on success.
Welcome to the Marketing HappyHour podcast.
Hey guys, it's your favoriteboss, babe Shelby, here, and I
am so glad that you tuned in tothis episode of the Marketing
Happy Hour podcast.
Today I am joined by TeresaGakuma.
(00:42):
I absolutely love this lady.
We met about five-ish years ago.
We were literally just sittinghere talking about how long has
it been, so we kind of used ourtimeline and we met through BNI.
But Teresa is so great.
She has a passion for cheeringothers on in the journey of
climbing out of defeat and intocomplete.
I've honestly, personally havefollowed her on social and I'm
(01:04):
always inspired by the thingsthat she has to share and the
things that she's all about herpersonal journey and making sure
everything's authentic, whichI'm totally aligned with.
She is an upcoming author, sowe're going to dive into that.
I forgot about the author partof the there and she's been
married to Tim for nearly 31years.
That's literally a year before Iwas born by the way and they
(01:30):
have a passion to see familiessucceed and enjoy mentoring
couples through issues such asisolation and relationships and
parenting.
They have six children, y'allfive of them biological and one
was adopted through foster care.
That's absolutely incredible.
She's also on the worship andministry team at their home
church Encounter, and they enjoyserving as time permits as much
(01:54):
as they can.
So, teresa, welcome.
Speaker 2 (01:57):
Thank you, it is actually now 31 years.
It hit 31 years last week.
Speaker 1 (02:03):
Wow, 31 years.
That's incredible.
Speaker 2 (02:05):
He's my best friend, slash worst enemy, and I think
that's how it should be.
Speaker 1 (02:10):
Absolutely Like.
You got to have that mixture oflike oh, that was fun, but also
I'm going to need you to leavenow.
I'm taking a break for a minute.
Yeah, oh, wow, that's crazy.
Well, I know you're all up intothe oil business.
That's well, um, I know you'reall up into the oil business.
That's how we met each otherthrough b and I, which, if
people don't know what b and Iis, you've heard me talk about
it.
It's a business networkinggroup and we were um in the same
(02:32):
.
No, were we in the same group?
No, we were not.
Okay, so you can cross yourchapter.
Okay, nice, nice, so you can um, like network, with people in
other chapters of bni, which isreally cool.
But I remember we met at thecbd store for a one-on-one that
day.
You told me all about the oilsand then we kind of learned a
(02:55):
little bit more about those aswell, which was really cool, but
kind of brief my audience aboutwhat you do with your oils and
what kind of business it is.
Speaker 2 (03:04):
Okay, what do I do with my oils?
I do everything with my oils.
Um, so people ask are you asalesperson?
Yeah, I am.
You have to believe in whatyou're selling, right.
But I like to consider myselfan educator.
First, because I can sell yousomething all day long, but if
you don't know what to do withit, what good is it?
And you have to know one thingabout me Jesus is my jam.
(03:30):
The most important thing to meis what Jesus thinks of me.
And so if I have made a sale tosomeone and I don't also make
myself available so they knowhow to use this product, which I
also believe is from God thenwhat good is that?
I?
That's not cool for me.
So I would say, probably thetypical issues I help people
with would be stress, anxiety,allergies, insomnia.
So basically, if you've got anissue, there's oils to at least
help.
(03:50):
I can't say that they cure orheal, because the powers that be
won't let me say stuff likethat.
But I can say hey, god createda garden, put people in the
garden to use plants, and sooils are just the immune system
of plants.
Let's use them, that's it.
And then so I was here toquestion what?
What's the business like?
That's just it, just educatingpeople, and then business comes
(04:11):
as a result.
Speaker 1 (04:14):
So how long have you been doing this?
Speaker 2 (04:17):
I started using.
I started using October of2010,.
But I was a closet user forabout three and a half years
because I knew that they soundeda little wonky and I kind of
convinced myself first before Istarted telling people.
But then, I believe the Lordsaid I want you to share you
know about oils with my people.
(04:38):
So I argued with him like anyChristian does and then jumped
into it.
He won.
Speaker 1 (04:45):
He won, of course, he always wins.
I've been there, done that one,like, no, I don't want to do it
, I don't.
But then it's like, why doesevery opportunity lead to the
same thing?
Like, okay, I got it.
I get what you're saying.
I get what you're saying.
I love oils.
I've used them for severalyears and I love that you've
referred yourself as, like acloset user.
That's so hilarious.
(05:05):
But back then, if you thinkabout 2010, let's say, I was in
high school but like, if youwould have asked my parents back
then, hey, we should probablystart using some oils to help
with Shelby's anxiety they wouldhave looked at me and you like
you were crazy.
Like no, we're not doing thatLike.
That's totally not the rightthing.
So I love your outlook on itand that you really do care
(05:25):
about people and you help people.
I believe that you brought somewhen I was pregnant, maybe, or
right after I had Kenzie, forher and her sinuses.
That was so sweet of you, Um,but it worked a hundred percent
and you just have that servant'sheart and I really, really love
that about you.
So, um, that is a great partabout you, for sure.
So let's dive into how do youuse your oils to help people
(05:48):
live a healthier lifestyle?
So that could be mental,physical.
How would you describe youroils and helping people live
that healthier lifestyle?
Speaker 2 (05:58):
Well, I mean, you need to know that not all oils
on the market are actuallyessential oils.
They're liquids that smell goodand most of them are toxins.
Right, and so that's one of mybiggest pet peeves is when
people are like, oh, I triedwhatever oil.
Well, you got it from the store, off the shelf or online, so
it's not the same, right, and sowhen they say they didn't work,
this is one of two things theydidn't actually use an essential
(06:20):
oil or they didn't know whatthe heck they were doing, and
it's often both.
So, um, if you're using anauthentic essential oil, you can
use them one of three ways yousmell them, you apply them
topically to whatever hurts, oryou take them internally, and
that's the part that people get.
What?
Take them internally?
Well, yeah, I mean, you eatfruits and vegetables.
Yes, you should.
Right, it's the same concept,except you're getting in a
(06:42):
concentrated form.
So, typically, if you're havingemotional or mental issues,
you're going to smell.
Once you smell it, it hits thepart of your brain that tells
you how to think and feel andrespond.
If you have a mild physicalpain or discomfort, you're going
to apply.
Or if you've got somethinggoing on internally in your
belly, you're going to take theminternally.
So those are the ways that youuse them, and it's we're the
(07:06):
ones who make it difficult.
Like, if I think in a thoughtI'm going to smell, go to my
brain, right.
If I'm feeling something, I'mgoing to put it on, just go
right directly to it.
And if there's something deepinside, then I'm going to take
it deep inside.
So that's it.
(07:29):
I just kind of help peoplerealize.
Oh, there's one, three ways,and it's pretty easy to go there
.
And there's there's not a wrongway to use them, because once
they hit your skin even yourskin is your largest organ they
go into your blood and sothey're actually going to kind
of work their magic on their own.
You can't really mess it up.
The worst thing you can do isget it in your eye and that
hurts like a son of a gun, right.
And so I'll get some texts likeoh my gosh, I didn't know I had
on my fingers after I wiped, somy, now my hoo-ha is on fire.
(07:51):
There's different things likethat.
That, okay, how do we take careof that?
But it's not the end of theworld, right?
Speaker 1 (07:57):
So oh my gosh, that's so funny and a lot of people
don't realize like our skin isthe biggest organ on us, so
anything that we put on top ofus is going to go into our
bloodstream.
I was talking with CassandraBenning with the floating Lotus
on an episode and I think shesaid like before we even leave
the house, we have like 75 to 80toxins that's already entered
(08:19):
our body as women because we'redoing makeup, we're doing like
all of our skincare routine,we're taking showers, you know
where.
God knows what my toddler getson me.
Speaker 2 (08:28):
You know there's no telling what she touches on our
bodies on purpose, because wedon't know Right, yeah, that's
where I feel I come in.
I want to help educate throughthat, because it doesn't have to
be that way.
Speaker 1 (08:44):
So let's talk about BNI for a little bit.
Have you found a lot of successthrough it, because I believe
you're still part of it, right?
Speaker 2 (08:51):
Yeah, it definitely covered the expense of joining
BNI, without question.
You know so, when you're inrelationship marketing, network
marketing, there comes a timewhen you you have reached the
end of what is called your warmmarket, right, yeah, so that's
not to intimidate anyone,because all that means is you
get to make more friends, right.
(09:12):
But so when you come to the endof your warm market, you need
to expand your market, and soBNI has just been a part of that
.
I get to meet more people andthen they introduce me to more
people and they introduce me tomore people.
So, yeah, I love that.
I get a weekly section where Iget to plug my business and make
a suggestion and an educationpiece on how they use their oils
.
So it has been beneficial.
(09:32):
Occasionally it feelsinconvenient because I'm not a
morning person and our chaptermeets in the morning, like I
like you, but give me fiveminutes please.
But other than that, it's great, yeah, and I forget that
Essential.
Speaker 1 (09:47):
Oils is even a network marketing company to's
great, yeah, and I forget thatessential oils is even a network
marketing company.
To be honest with you, the waythat your approaches with it is
so great.
You're not like hammering downon trying.
I mean, I know you would loveto build your team, but you see,
like you know the, the peoplethat are in network marketing,
so many people are trying tolike I need you to sell, I need
you to sell, I need you to sell.
(10:08):
But I think your approach is somuch better than that because
you really care about helpingpeople and wanting them to be
better and be, you know, live abetter, healthier lifestyle and
stuff like that, and I thinkthat's very important.
Speaker 2 (10:20):
Yeah, I agree, and I, you know, I've had other
leaders in the industry.
Well, first of all they askedme how are you so successful?
You're not pushing the businessRight?
And then I've had other push me, like you need to push the
business, but I didn't want thebusiness pushed on me, I had to
use and discover for myself.
And then you know, when you goto the store and you find your,
your shirt, your favoritecompany, whatever, or on sale,
(10:42):
you're going to tell your people, right, you love your people
enough.
Hey, there's a sale on XYZ, it'skind of the same thing, and so,
but if you're being pushed todo that, no, you don't want that
, and I'm kind of a strongwilled person, and so it just
has to happen organically.
And so if I have loved mypeople well and I've educated
well, I have discovered thatthey naturally, organically,
begin to share.
(11:02):
And I want it to be a heartcentered sharing, rather than
I've got to make a buck.
The money follows, and that's ahard one to get a hold of.
And you know in your mind, andwhen you are going after the
dollar you're losing the people,but when you're going after the
people, you get the people andthe dollars, and so I'd much
rather do you know, and again, Idon't have to stand before the
(11:24):
Lord and say, hey, I jerked somearound to make a couple bucks.
You know what I mean?
It's a big difference.
Speaker 1 (11:30):
Yeah, and I run my business the same way.
You know I'm not one of thosesalespeople that's going to
email you a hundred times orcall you 300 times, like I have
a three touch rule and that's it.
You know it's like after thethird one if I haven't heard
from you.
Cool, I got.
You know, I got the memo.
I understand you don't want towork together.
(11:50):
It's totally fine, because whenwe are so focused on that money
and on the dollar which hellothe freaking United States or
this world is all geared towardslet's be successful and make
money.
But whenever you're focused onthat, you're 100% right when you
say you lose people and wereally want to touch people
versus just get the money.
And and if you are a believer,then you know that God's going
(12:12):
to provide no matter what.
You know he has put us all herefor a purpose and he knows that
, or we should know that he'sgoing to provide for us no
matter what, and I think thatthat's very important for sure.
Speaker 2 (12:24):
Well you want.
My little tagline is let's livelavishly.
And so when I started when, Ibelieve, the Lord asked me to
start sharing oils, my onlyrequest of him was will you make
me a giver?
Because I've been a missionaryor a preacher's kid, I've been
in ministry all my life and soI've always been on the
receiving end of donations orgifts and after a while you kind
(12:47):
of feel just kind of yucky.
But you know, the Lord ledthose people.
So it wasn't a bad thing.
It's just I wanted to becomeone of those that gave, and so I
have come to believe that Ilive lavishly by giving lavishly
.
And so whenever and when we'rehealthy, when we feel better, we
do better, we work better,we're better parents, we're
better friends, right, I want tolive lavishly by giving
(13:08):
lavishly, and so you'll kind ofsee that in my, in my tagline a
lot as well.
Speaker 1 (13:13):
Yeah, I love that.
So let's talk about a couplethings.
What?
How have you personallyconquered some of the big
changes in your life alongsidewith the oils and just keeping
that positive attitude?
Because I know you, I mean aswell as I have.
We all have gone through bigchanges, especially, you know,
through COVID and all that kindof stuff.
What would you say, how haveyou personally conquered that
Like, how have you kept thatpositivity?
Speaker 2 (13:35):
Well, I don't think I've conquered that yet.
I think I'm ready.
Right, I'm in process.
Even just this morning I got upand I was like, oh my gosh, who
am I?
You know what is the deal?
What makes me so special?
I deal with that just likeeverybody else.
Right, and so well, there was.
(13:56):
I was probably about 10 yearsago.
I was really, really, reallystruggling with the importance
of myself, like I'm important, Iam, you're important, and but
we can't help anybody if wedon't believe that about
ourselves.
No-transcript started tobelieve it, right and so and you
(14:37):
know, here's the thing, what Isay I believe more than what you
say, right, so you can say true, so you're amazing, you're
beautiful, you have such aninfluence and you touch lives.
And I'll be like, oh, thank you.
You know, I feel a littleinsecure, but if I start seeing
myself, you're amazing, you makea difference.
I believe it, I believe me morethan I believe you, and so
that's one thing I've done.
(14:59):
The other thing is just learnwhat the Bible says about me.
What does God think about me?
If the one who made me has goodthoughts for me, who am I to
think otherwise?
If the one who made me has goodthoughts for me, who am I to
think otherwise?
And so I make my brain line upwith his thoughts for me, and I
do that actually most often byspeaking it out loud.
I say what the Bible says aboutme out loud, and then, of
(15:20):
course, using oils.
Different oils touchesdifferent parts of the brain and
they create new neurologicalpathways, and so if you've got
trauma in your life, oils canhelp you get rid of it.
Doesn't take it away right.
It takes away some of theresponses of that trauma.
Your cells have a memory.
Oils can help erase some ofthat memory and then create new
(15:40):
in the brain, and so the LordBible oils and my hubby's not
too bad of a help as well.
That's some ways I've done that.
Speaker 1 (15:51):
Right, yeah, and I feel like as women and moms in
general you know we don't reallytalk about it as much, but I
have those days too.
I had one yesterday Like Ireally just didn't want to do
anything.
I took a nap at like 10 AMbecause I was like, okay, this
is my rejuvenation, Like I amnot even close to getting work
done If I sit at my computer andI don't feel inspired.
(16:11):
I'm not just going to sit here,you know.
So I'd try to like get my bodymoving and, like you know, or
take a nap, you know things thatlike make me happy and kind of
revitalize myself in that way.
And you know, as women andbusiness owners and mothers,
like we have so many otherthings around us that we kind of
forget about ourselves a littlebit.
And I think that you know you,using oils, or teaching people
(16:32):
about oils, is just another formof self-care to be able to use.
Speaker 2 (16:42):
Exactly, and you know , I think it's also important to
find a community of people thatlove you no matter what and
love you enough to tell you whenyou're off base, right, you'll
hear my tribe or my people, butit's just, it's community, and
that's how God created us, andso, um, fortunately, I'm in a
good church body that they loveme no matter what, and so that,
and that's huge, that's huge,huge, huge, because it's not
easy to find anymore, you know,but that helps, that helps me
believe in me, because they'repushing me, and so try to hang
(17:04):
out with people that you thinkhighly of, because they're
always encouraging to go alittle bit higher.
Speaker 1 (17:10):
And I finally feel that way, like I've been
divorced twice now in my lifeand freaking 12 years, however
long it's been, and it seemscrazy.
But then now it's like, okay,I've learned all this stuff in
both of these marriages and inmy life experience, but now I'm
finally with a partner that likeunderstands me and like accepts
me for me and like doesn't haveany judgment and I don't judge
(17:30):
him.
And you know, it's nice to havethat person to encourage you.
So I love to hear like you, 31years under your belt, you know,
and your husband's like get outof bed and tell you yourself
that you're beautiful.
You know, I mean, that's reallyencouraging for young people
that because there's a lot ofdivorces going on I've seen a
couple that I went to schoolwith probably like five or six
(17:50):
in the past couple of months,like they're getting divorced
the same ones that judged me forgetting divorced, you know.
And I'm like and I hate itbecause it makes my heart ache,
because I understand whatthey're going through, I
understand how much of a youknow trauma that can cause in
the future and stuff like that.
So I think that it's reallyencouraging for all of us young
people that you know there arestill couples out there that
(18:13):
hate each other one day, loveeach other the next day.
But still there, no matter what, no judgment, you know, yeah.
Speaker 2 (18:19):
Yeah, well, and I mean, some days there are
judgment, but you can use thoseinstead of.
You can use them as a platform,as an opportunity to encourage,
or you can use them as anopportunity to condemn.
Judgment is different thancondemning.
You know, my husband doesn'thave the right to condemn me,
right, but he can see if I'mdoing something stupid.
(18:40):
He can say, hey, honey, listen,you know.
And then it's up to me todecide whether or not I want to
receive that from him, becausesometimes I don't Like, you know
, but give and take, it's, it'slearn, it's grow, you know.
Speaker 1 (18:54):
Definitely so help us , um, how can we like what are
some ways that we can help otherpeople believe that they're
enough?
Like what are things that wecan personally do to help like
our neighbor, our friend, ourmom, our sister, somebody that?
How can we help them believethat they are enough to be who
they want to be?
Speaker 2 (19:14):
Right.
Well, first of all, look atthem, see them.
You know now I'm going to getall weepy, but yeah, people are
walking around.
Well, I mean, typically we'reon our phones, right, but we're
focused on other things andcertainly not even on whether or
not we're valuable, right, andcertainly not whether or not
(19:37):
someone else is valuable.
But so open your eyes, look atthem, and I've made it my
purpose every single day when Isee someone.
I purpose every single day whenI see someone, obviously, as
opportunity presents itself, Ilook at a person and I see one
positive thing about them, evenif it's just physical, and I
just tell them and sometimesI'll have to preface it with hey
, if it's a guy, I promise I'mhappily married, but I see this
(20:00):
in you and I just believe intelling someone this is the good
I see.
And so, and nine times out of10, in fact more often that
people will just what.
And so, see people, give them apraise of anything, and most
people will receive it, and thenyou're helping them believe in
themselves, just like that.
And so, like you know, I alsohave a little side job at
David's burgers.
(20:20):
I'm a server.
That was so cool to do that, bythe way, but it's become my
favorite place to connect withpeople because they go to eat.
Totally perfect.
Speaker 1 (20:28):
It's so perfect for you.
It is it really?
Speaker 2 (20:31):
is.
I go home tired, achy andsmelly, but I've got oils in the
shower, so we're good.
But I have literally got guestsat the restaurant.
They come back to that locationbecause they know that's where
I will be.
I've had people tell me I hadsuch a bad day yesterday and
knew I needed to come see you.
And I'm not doing anything, I'mjust seeing them, and so my
(20:52):
biggest suggestion is just seeothers.
Make yourself look at otherpeople and then find something
positive about them.
It doesn't mean you don't seethe negative, but only call out
the gold right.
Learn to live lavishly bygiving lavishly.
Give them some encouragementand support, and you can't help
but feel good in return.
Does that make sense?
Speaker 1 (21:11):
And it absolutely, and it's so important for our
kids too, because we can get sowrapped up in our phones and
it's like I see a gosh.
The other day at Target, thismom was yelling at her kid, you
don't even deserve to be hereand I don't know why.
You're, you know just a lot ofthings.
And I just like my heart breaksbecause I wake up every day as
(21:32):
a mom to Kinsey and I go you arebeautiful, you are loved, you
are so smart.
You know doesn't mean thatshe's not a brat.
Sometimes she is a teenager,you know like.
I she does have her moments thatI'm like mom's going to lock
you outside, but other than thatI don't really people, I don't
lock my kid outside, but anyway.
So it's one of those like, okay, we need to make sure that
(21:55):
we're focusing.
We need to make sure that we'refocusing on our kids, because
this next generation coming uphave access to the world through
a little device in their handsall the time, and I think it's
very important that we make surewe raise them that way.
And even just like when we sawyou at David's Burgers that day
and you let Kenzie make the icecream cone I mean little things
(22:18):
like that, you know just sosweet and nice and I can
understand why people woulddefinitely want to come back and
see you.
Speaker 2 (22:25):
Well, but you know, you just said the keyword raise
them.
There's a lot of people thatgive birth to children and they
allow them to grow up, but theydon't raise them.
There's a difference.
Raising someone, a child, isintentional, is purposeful, and
so it's also important to showour children how to see other
people.
Right.
When Kenzie sees she lovessomeone else learns oh, that's
(22:47):
what that looks like and I wantto be like mommy.
Right, they all want to be likeus, and so when mommy and daddy
are a good example of seeingother people loving other people
, we're also raising ourchildren to do the same.
And then that continues and sogood?
Speaker 1 (23:01):
yeah, definitely.
So tell everyone how they canfind you online.
So if they want to order anyoils which literally from
anywhere, you can order oilsfrom Teresa so tell us how that,
how they can do that.
Speaker 2 (23:13):
Yes, Okay, well, so I have a website, just because
it's kind of the thing thateverybody does.
Right, it is oilylife slash,live lavishly.
You can find me on Facebook asTeresa Eves Geickema.
You might want to put thatsomewhere in print, because
that's a weird name.
I think I'm just TeresaGeickema on Instagram.
(23:34):
I'm still learning.
I think that's the part.
I'm over a half century yearsold and so I'm still learning
some of the things.
I'm not amazing at all that,but I'm still important, right.
Speaker 1 (23:45):
Absolutely, absolutely.
And you connect yourself withpeople that are already helping
you share your message withouthaving to use all that or like
know exactly what to do and allthat.
Just think about the peoplecoming in David's burgers.
You may sell a couple oils, orif they're like, oh, we've heard
ourself, you know, you shouldnever know, you may have in your
pocket to help them.
So yeah.
Speaker 2 (24:03):
Oh, I've actually got quite a few new customers for
oils.
You know, yeah, yeah, to knowsomeone.
They'll ask so and I'll saythis hey, if you are someone who
is interested in oils and youare good at stuff online, let's
connect, because I'll help youknow what the heck to do with
oils and you can help me knowwhat the heck to do online.
Sound good?
Speaker 1 (24:31):
Well, there you go.
That's awesome.
Well, thank you so much forbeing on the show today.
I've really enjoyed our timetogether and I'm sure me and
Kim's will be seeing you atDavid's Burgers soon.
Enough, that's one of herfavorite places.
Speaker 2 (24:36):
Yeah, oh well, good I was.
I've been wondering when I wasgoing to see her again.
Yes, definitely.
Speaker 1 (24:41):
Well, thanks, guys, we'll.
I will talk to you next weekand thank you so much again for
being on the show.
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