August 8, 2025 • 15 mins
Shelby McFarland shares her journey of rebranding from Exposed Marketing to Shelby and Company Incorporated to The Marketing Broker, explaining the strategic reasons behind each change and the lessons learned along the way.
• Choose a business name that clearly reflects what you do to avoid constant explanation
• Google any potential business name thoroughly to avoid trademark issues
• Consider your long-term exit strategy when naming your business
• Remove your personal name from the business if you ever plan to sell it
• Find people who can replace you as "the glue" of your business
• Create a comprehensive rebranding plan including press releases, social media announcements, and client communications
• Update all branding materials simultaneously for a clean transition
• Notify existing clients before making public announcements about rebranding
• A strategic rebrand can actually help generate new business opportunities
If you're thinking about rebranding your business, take the leap with confidence - you already have the entrepreneurial drive to make it successful.
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:01):
Welcome to the Marketing Happy Hour podcast.
I'm your host, shelby McFarlane, founder of the Marketing
Broker.
Join us as we dive intomarketing tips, business
insights and creative strategiesto help your brand stand out,
whether you're an entrepreneuror a marketing pro.
Grab your drink and let's makemarketing fun and effective.
This is the Marketing HappyHour podcast.
(00:21):
Let's get started.
Hey, what's up guys?
It's Shelby here with theMarketing Happy Hour podcast.
Ceo of the Marketing Broker.
I'm so excited that you tuned infor another episode of our
podcast and it is so great tohave you here with us.
(00:41):
All right, today we're going tobe talking about rebranding.
If you didn't know, I used tohave a brand named Shelby and
Company Incorporated, and beforethat my business was called
Expose Marketing and BrandingAgency.
So I want to kind of dive intowhy I changed my brand, what the
(01:02):
purpose was behind it and how Ichose my name of my business
now and what that looks like forthe future.
So if you're a business ownerand you maybe just started out
or you're like, hey, I'mthinking about starting a
business, so I'm trying tofigure out what kind of name I
want, my number one trick is toGoogle the heck out of any kind
(01:22):
of name that you want to use foryour business.
I have a friend that actuallynamed her business and she's in
a small town but she didn't lookfor the trademark stuff and
ends up using a name that has ahuge trademark out of California
and they are threatening to sueher and that, right there is
scary.
Guys.
(01:43):
You don't want to be a smallbusiness being threatened to be
sued by a big company that haslawyers and you know lots of
money and you're like what theheck?
So when you're thinking aboutnaming your business, I want you
to do your best to come acrossas like exactly what you are,
and this is somewhere orsomething that I felt in.
(02:04):
So like, whatever your serviceis, try to get your business
brand name to actually reflectwhat you do.
So when you're like, hey, I'mShelby, I own the marketing
broker, we're a full servicemarketing agency, it's like, oh
well, duh, that's, what she doesis marketing.
So my first name when I startedmy business 10 years ago was
(02:25):
Exposed Marketing and BrandingAgency.
I was one of the first fiveagencies in my state to offer
digital marketing for clientsand really back then it was just
social media marketing.
It wasn't necessarily calleddigital marketing, and so I
named it Exposed Marketing andBranding, because I'm like I'm
exposing your business to otherpeople or to potential clients
(02:50):
or just getting your name outthere.
And that was back in 2016before a lot of, I guess,
non-conservative people came out, and so I got kind of rammed a
little bit about that name withit being exposed.
People be like is it expose?
(03:11):
And I would have it on the sideof my car, and people be like
well, what are you exposing?
What kind of business is thisreally?
And so I was like, okay, okay,okay, I need to rethink this
whole thing.
I need something that meanssomething to me and that I can
grow Back.
Then I was thinking, okay, I'mgoing to have this huge business
(03:33):
, I'm going to have all thesepeople working for me.
I had my goals really out oforder, if that makes sense.
I'm sure you've been there,done that one as a business
owner.
I came up with Shelby andCompany Incorporated because,
hello, my name is Shelby.
And then I was thinking, oh,the company I keep are the
people that work for me, or Icould say it's the people that I
(03:54):
do work for.
And so I kept that name for awhile.
But I got to a point, to where Iwas like I'm so tired of having
to explain what the heck I do,because I'd be like, hey, I'm
Shelby McFarlane, with Shelbyand Company Incorporated, and
they would be like well, whatexactly is that?
I'm like, well, you're right,this could be a hair salon.
(04:16):
I could be a freakingelectrical service.
I could be a constructionservice, like I could be a dance
studio, because when you'rethinking of the name company,
you think of a hair salon, adance studio or something like
that.
So I was like oh my gosh.
So then I get with um, abusiness coach that he helps
people exit out of businesses,so he helps small business
(04:39):
owners look into the future.
How far do you want to go, um?
How long do you want to be inbusiness?
How long do you actually wantto work in your business?
What's your exit plan?
Are you going to try to sell?
I'll go back a little bit.
When I met with my financialadvisor about four years ago he
said hey, what's your plan forretirement?
I was like, bro, I don't know.
(05:00):
I was in my late 20s, I didn'tknow what my retirement plan was
, and he goes.
Well, part of that retirementplan can be to sell the business
that you have.
And I was like, oh, so thatkind of planted a seed in my
head of like, oh, I could sellmy business Like I never thought
like a retirement plan would be.
Hey, I'm selling my businessand of course I know so many
(05:21):
people that have sold theirbusiness and retired.
But I never thought that thatwould be possible for me,
because I've always worked, I'vealways been my business, I am
the glue to my business.
So fast forward to this businesscoach and he's like you know,
if you're trying to sell yourbusiness, one, you have to get
your name out of it and two, youhave to somehow get yourself
(05:44):
out of the business to where youare not the glue that holds it
any longer.
You've got to find the rightpeople.
You've got to, you know, alignwith your goals.
He goes, but over the course ofthe next 10 years, if that's
your goal, you need to learn howto learn.
You need to change the name ofyour business and you need to
learn how to rely on otherpeople to do your work, so that
(06:07):
way, when you are gone andsomeone comes in and buys your
client list, then you don'tlonger have to be there, like
they can just take it over, andpeople will.
It'll become like a seamless,uh project.
And I'm like, oh, okay, okay.
So a couple years go by and I'mthinking to myself, like, what
(06:27):
am I gonna do to rebrand mybusiness?
What am I gonna name it?
How am I gonna come up with it?
And I started this early 2024.
I, okay, I really want torebrand my business this year.
I want to get it done beforeJanuary of 2025.
And I just need to put my headdown and do it.
And, of course, as always, I getreally busy with work.
(06:50):
I'm really busy with my kid.
I kind of put it in the back ofmy mind.
I got overwhelmed every singletime.
I was like, oh, I like thisname.
Oh well, that name's taken.
Okay, oh, I like this name.
Oh, that name's taken.
I'd go to chat GPT.
I would do all the AI stuff, Idid the searches.
I was just like nothing isreally sticking with me.
(07:10):
I'm just not resonating withthese different names and you
may be struggling with thatright now, because it is a lot
of pressure to be like, oh, thisis the name of my business
forever.
It's not necessarily the nameof your business forever,
obviously, right, I've gonethrough three business names now
.
So, as long as you can resonatewith it and it aligns with your
values and I want to save youthe headache of having to
(07:33):
rebrand in the future, becausewe're going to talk about the
process of that, but to have tolike prevent having to do that,
definitely put more thought intoit.
But if it's something thatyou're like gosh, I just really
don't know right now, but Ireally need to start and that's
the only thing holding you back,then just go for it and you can
worry about rebranding in thefuture.
Again, we'll go through that sothat way you can understand the
(07:55):
whole process.
So back to my story where I wastrying to figure out what I was
going to name.
Well, I had a um an Airbnbmarketing business for a little
bit in 2023.
And I thought that I was goingto um.
I thought that I was going tolike do this Airbnb marketing
(08:16):
thing and I thought it was likethat.
I was like getting into anindustry that was going to be
really great, but looks, I mean,it ended up being that it,
airbnb and BRBOs were getting sooverwhelmed in our area that
there were so many of them thatit was almost impossible.
And, um, cities around us werealso like making them go away
(08:37):
and like creating laws that youcan't have them or anything like
that.
So, and then, of course, thereal estate market was not great
, so that's really cool.
But that company had the wordbroker in it and I named it
guest brokers and because I waslike, oh, we're your guest
brokers.
You know, we do your marketing,we do your email campaigns, we
do all your SEO work, we'll setup all your processes when it
(08:59):
talks to, when it's like acommunication with your client.
So we weren't a propertymanager, but we were more of
like a marketing manager for theAirbnbs.
So one night I literally waslike, oh, guest brokers, I
remember that name, okay.
And then I was like, oh well,that's it, that's the marketing
broker.
Like hello, I'm the marketingbroker.
It was under my nose the wholetime.
(09:19):
It took me seven months to getto.
Oh, it's in my nose.
It's like, right here, themarketing broker.
Duh, and if you've ever Googledme, I actually spell it MKTG,
so the MKTG broker.
And because I really like theclean look of it, I changed
everything from black and pinkto white and black because it
needed to be more gender neutral.
(09:40):
According to the business coachthat I was using at the time,
(10:03):
no-transcript and white made itgender neutral and then changed
my name to the marketing broker.
Now let's talk about how therebranding process works.
It can be overwhelming and youreally need a plan before you
start doing it.
I don't want you to just belike oh, change my name, let's
(10:25):
make a Facebook post and we'redone.
Like no, no, no, no, no.
You need to write a pressrelease on it.
You need to put that pressrelease and you need to send it
to like the local news stations,the business publications, all
the things.
You need to change yourFacebook name and all your
social channels.
You need to change your website.
You need to change the brandingon all of that, plus the URL
(10:46):
that you have for it.
And then on social media, Ireally want you to focus on how
do you, how has this changed?
Like this branding changed?
What exactly are you changing?
Is it going to be like nightand day?
Are you going to be able tokind of just make your way into
it?
There's many differentstrategies on how you can
rebrand on social media.
(11:07):
So, with the marketing broker,all my graphics were pink and
black.
So, okay, well, that's an easychange.
I'll change all my graphiccolors to black and white and
I'll start adding the marketingbroker logo on there.
I made a really big announcementon social media in October of
2024.
I sent a press release the sameday to local news stations so
(11:29):
they can put it out news stationso they can put it out.
And then I also started justposting about why I changed it
to the marketing broker.
I made a podcast about it inJanuary of this year of being
the marketing broker and therebrand.
So people knew and it'simportant to be like, hey,
listen, we're rebranding, butI'm not going anywhere,
(11:50):
especially because right now I'mstill kind of the glue for my
business, and so I wanted myclients to be like hey, listen,
I can still trust her, I knowshe's not going anywhere, she's
just rebranded.
And that's another thing.
You need to think of yourclients Now, if you have a
client list, like I do, that youwork with on a monthly basis,
daily basis, weekly basis,whatever, you need to make sure
(12:11):
that you send out that email thesame day you make the social
media post.
I've seen companies do thatwhere they will write the press
release, send it out, make asocial media post and all the
customers are like yo yo yo,what's going on?
Why were we not told first?
And if you wanted to make themfeel even more special, send it
to them the day before.
Be like, listen, you guys areVIP lists.
(12:32):
This is them feel even morespecial.
Send it to them the day before.
Be like, listen, like you guysare VIP lists, like this is what
we're doing.
And so I also did that.
I sent it to my entire emaillist of like a thousand people
so that way they knew like hey,I'm changing to the marketing
broker.
It also helped actually gainclients from that, because
they're like oh hey, I forgotabout you.
How are you doing?
Because before that I was notreally doing a lot of email
campaigns because I was too busydoing stuff for other people,
(12:55):
not making time for myself, andso I knew that when I named it
the marketing broker and Irebranded that, my entire
strategy moving forward wasgoing to change.
But also I was going to makesure to stay consistent.
I was going to do exactly whatI do for my clients and I was
going to do it for myself and Istill, to this day in 2025, that
I am still doing that and I'mreally proud of that, for sure.
(13:17):
So if you're thinking aboutrebranding your business,
obviously I would love to helpyou, but I literally just gave
you the process and the toolsand the resources to do it.
You can use ChatGPT to writeyour press release for you.
Make sure that everything isspelled right and that it does
sound like it's coming from you.
Make sure that everything isspelt right and that it does
sound like it's coming from you.
Make sure you get that socialmedia post out there, email your
(13:37):
clients and customers on it,and then any kind of branding
stuff that you have.
Just make sure that you changeit all at one time.
I don't want you handing outShelby and Company business
cards when you've rebranded tothe marketing broker, or wearing
Shelby and Company t-shirtswhen I've rebranded to the
marketing broker, or wearingShelby and Company t-shirts when
I rebranded to the marketingbroker.
Like, I did everything at onetime my name tag, my t-shirts
(13:57):
that I wear, the Instagram, theFacebook, the press release, the
email everything all at onetime.
So that way, it was very easyfor people to see the transition
and it actually started a lotof chatter.
It was like, oh hey, how okay,that's cool.
And when I meet with clientsnow they Google marketing and it
helps with my SEO.
So they know that like, hey,this is the marketing broker,
(14:18):
this is what she does, and so,yeah, it's been a really cool
transition.
I've really enjoyed having thenew name of the marketing broker
and it's going to be easy tosell in 10 to 12 or 15 years.
Whenever the heck I decide to dothat, and I think that if
you're on the fence about doingit, I'm always like, worst case
scenario, you go back to the oldone, right, like, at least jump
(14:41):
out and do it.
You're already a business owner, so you already have the drive
to do it, you have the hustle todo it, you already have the
guts to do it.
Like I know that if you're intorebranding or you're thinking
about it, just jump out and doit and just don't apologize for
it.
Be yourself and just run withit.
All right, guys, I'll talk toyou later.
Welcome to the Marketing Happy Hour podcast.
I'm your host, shelby McFarlane, founder of the Marketing
Broker.
Join us as we dive intomarketing tips, business
insights and creative strategiesto help your brand stand out,
whether you're an entrepreneuror a marketing pro.
Grab your drink and let's makemarketing fun and effective.
This is the Marketing HappyHour podcast.
(00:21):
Let's get started.
Hey, what's up guys?
It's Shelby here with theMarketing Happy Hour podcast.
Ceo of the Marketing Broker.
I'm so excited that you tuned infor another episode of our
podcast and it is so great tohave you here with us.
(00:41):
All right, today we're going tobe talking about rebranding.
If you didn't know, I used tohave a brand named Shelby and
Company Incorporated, and beforethat my business was called
Expose Marketing and BrandingAgency.
So I want to kind of dive intowhy I changed my brand, what the
(01:02):
purpose was behind it and how Ichose my name of my business
now and what that looks like forthe future.
So if you're a business ownerand you maybe just started out
or you're like, hey, I'mthinking about starting a
business, so I'm trying tofigure out what kind of name I
want, my number one trick is toGoogle the heck out of any kind
(01:22):
of name that you want to use foryour business.
I have a friend that actuallynamed her business and she's in
a small town but she didn't lookfor the trademark stuff and
ends up using a name that has ahuge trademark out of California
and they are threatening to sueher and that, right there is
scary.
Guys.
(01:43):
You don't want to be a smallbusiness being threatened to be
sued by a big company that haslawyers and you know lots of
money and you're like what theheck?
So when you're thinking aboutnaming your business, I want you
to do your best to come acrossas like exactly what you are,
and this is somewhere orsomething that I felt in.
(02:04):
So like, whatever your serviceis, try to get your business
brand name to actually reflectwhat you do.
So when you're like, hey, I'mShelby, I own the marketing
broker, we're a full servicemarketing agency, it's like, oh
well, duh, that's, what she doesis marketing.
So my first name when I startedmy business 10 years ago was
(02:25):
Exposed Marketing and BrandingAgency.
I was one of the first fiveagencies in my state to offer
digital marketing for clientsand really back then it was just
social media marketing.
It wasn't necessarily calleddigital marketing, and so I
named it Exposed Marketing andBranding, because I'm like I'm
exposing your business to otherpeople or to potential clients
(02:50):
or just getting your name outthere.
And that was back in 2016before a lot of, I guess,
non-conservative people came out, and so I got kind of rammed a
little bit about that name withit being exposed.
People be like is it expose?
(03:11):
And I would have it on the sideof my car, and people be like
well, what are you exposing?
What kind of business is thisreally?
And so I was like, okay, okay,okay, I need to rethink this
whole thing.
I need something that meanssomething to me and that I can
grow Back.
Then I was thinking, okay, I'mgoing to have this huge business
(03:33):
, I'm going to have all thesepeople working for me.
I had my goals really out oforder, if that makes sense.
I'm sure you've been there,done that one as a business
owner.
I came up with Shelby andCompany Incorporated because,
hello, my name is Shelby.
And then I was thinking, oh,the company I keep are the
people that work for me, or Icould say it's the people that I
(03:54):
do work for.
And so I kept that name for awhile.
But I got to a point, to where Iwas like I'm so tired of having
to explain what the heck I do,because I'd be like, hey, I'm
Shelby McFarlane, with Shelbyand Company Incorporated, and
they would be like well, whatexactly is that?
I'm like, well, you're right,this could be a hair salon.
(04:16):
I could be a freakingelectrical service.
I could be a constructionservice, like I could be a dance
studio, because when you'rethinking of the name company,
you think of a hair salon, adance studio or something like
that.
So I was like oh my gosh.
So then I get with um, abusiness coach that he helps
people exit out of businesses,so he helps small business
(04:39):
owners look into the future.
How far do you want to go, um?
How long do you want to be inbusiness?
How long do you actually wantto work in your business?
What's your exit plan?
Are you going to try to sell?
I'll go back a little bit.
When I met with my financialadvisor about four years ago he
said hey, what's your plan forretirement?
I was like, bro, I don't know.
(05:00):
I was in my late 20s, I didn'tknow what my retirement plan was
, and he goes.
Well, part of that retirementplan can be to sell the business
that you have.
And I was like, oh, so thatkind of planted a seed in my
head of like, oh, I could sellmy business Like I never thought
like a retirement plan would be.
Hey, I'm selling my businessand of course I know so many
(05:21):
people that have sold theirbusiness and retired.
But I never thought that thatwould be possible for me,
because I've always worked, I'vealways been my business, I am
the glue to my business.
So fast forward to this businesscoach and he's like you know,
if you're trying to sell yourbusiness, one, you have to get
your name out of it and two, youhave to somehow get yourself
(05:44):
out of the business to where youare not the glue that holds it
any longer.
You've got to find the rightpeople.
You've got to, you know, alignwith your goals.
He goes, but over the course ofthe next 10 years, if that's
your goal, you need to learn howto learn.
You need to change the name ofyour business and you need to
learn how to rely on otherpeople to do your work, so that
(06:07):
way, when you are gone andsomeone comes in and buys your
client list, then you don'tlonger have to be there, like
they can just take it over, andpeople will.
It'll become like a seamless,uh project.
And I'm like, oh, okay, okay.
So a couple years go by and I'mthinking to myself, like, what
(06:27):
am I gonna do to rebrand mybusiness?
What am I gonna name it?
How am I gonna come up with it?
And I started this early 2024.
I, okay, I really want torebrand my business this year.
I want to get it done beforeJanuary of 2025.
And I just need to put my headdown and do it.
And, of course, as always, I getreally busy with work.
(06:50):
I'm really busy with my kid.
I kind of put it in the back ofmy mind.
I got overwhelmed every singletime.
I was like, oh, I like thisname.
Oh well, that name's taken.
Okay, oh, I like this name.
Oh, that name's taken.
I'd go to chat GPT.
I would do all the AI stuff, Idid the searches.
I was just like nothing isreally sticking with me.
(07:10):
I'm just not resonating withthese different names and you
may be struggling with thatright now, because it is a lot
of pressure to be like, oh, thisis the name of my business
forever.
It's not necessarily the nameof your business forever,
obviously, right, I've gonethrough three business names now
.
So, as long as you can resonatewith it and it aligns with your
values and I want to save youthe headache of having to
(07:33):
rebrand in the future, becausewe're going to talk about the
process of that, but to have tolike prevent having to do that,
definitely put more thought intoit.
But if it's something thatyou're like gosh, I just really
don't know right now, but Ireally need to start and that's
the only thing holding you back,then just go for it and you can
worry about rebranding in thefuture.
Again, we'll go through that sothat way you can understand the
(07:55):
whole process.
So back to my story where I wastrying to figure out what I was
going to name.
Well, I had a um an Airbnbmarketing business for a little
bit in 2023.
And I thought that I was goingto um.
I thought that I was going tolike do this Airbnb marketing
(08:16):
thing and I thought it was likethat.
I was like getting into anindustry that was going to be
really great, but looks, I mean,it ended up being that it,
airbnb and BRBOs were getting sooverwhelmed in our area that
there were so many of them thatit was almost impossible.
And, um, cities around us werealso like making them go away
(08:37):
and like creating laws that youcan't have them or anything like
that.
So, and then, of course, thereal estate market was not great
, so that's really cool.
But that company had the wordbroker in it and I named it
guest brokers and because I waslike, oh, we're your guest
brokers.
You know, we do your marketing,we do your email campaigns, we
do all your SEO work, we'll setup all your processes when it
(08:59):
talks to, when it's like acommunication with your client.
So we weren't a propertymanager, but we were more of
like a marketing manager for theAirbnbs.
So one night I literally waslike, oh, guest brokers, I
remember that name, okay.
And then I was like, oh well,that's it, that's the marketing
broker.
Like hello, I'm the marketingbroker.
It was under my nose the wholetime.
(09:19):
It took me seven months to getto.
Oh, it's in my nose.
It's like, right here, themarketing broker.
Duh, and if you've ever Googledme, I actually spell it MKTG,
so the MKTG broker.
And because I really like theclean look of it, I changed
everything from black and pinkto white and black because it
needed to be more gender neutral.
(09:40):
According to the business coachthat I was using at the time,
(10:03):
no-transcript and white made itgender neutral and then changed
my name to the marketing broker.
Now let's talk about how therebranding process works.
It can be overwhelming and youreally need a plan before you
start doing it.
I don't want you to just belike oh, change my name, let's
(10:25):
make a Facebook post and we'redone.
Like no, no, no, no, no.
You need to write a pressrelease on it.
You need to put that pressrelease and you need to send it
to like the local news stations,the business publications, all
the things.
You need to change yourFacebook name and all your
social channels.
You need to change your website.
You need to change the brandingon all of that, plus the URL
(10:46):
that you have for it.
And then on social media, Ireally want you to focus on how
do you, how has this changed?
Like this branding changed?
What exactly are you changing?
Is it going to be like nightand day?
Are you going to be able tokind of just make your way into
it?
There's many differentstrategies on how you can
rebrand on social media.
(11:07):
So, with the marketing broker,all my graphics were pink and
black.
So, okay, well, that's an easychange.
I'll change all my graphiccolors to black and white and
I'll start adding the marketingbroker logo on there.
I made a really big announcementon social media in October of
2024.
I sent a press release the sameday to local news stations so
(11:29):
they can put it out news stationso they can put it out.
And then I also started justposting about why I changed it
to the marketing broker.
I made a podcast about it inJanuary of this year of being
the marketing broker and therebrand.
So people knew and it'simportant to be like, hey,
listen, we're rebranding, butI'm not going anywhere,
(11:50):
especially because right now I'mstill kind of the glue for my
business, and so I wanted myclients to be like hey, listen,
I can still trust her, I knowshe's not going anywhere, she's
just rebranded.
And that's another thing.
You need to think of yourclients Now, if you have a
client list, like I do, that youwork with on a monthly basis,
daily basis, weekly basis,whatever, you need to make sure
(12:11):
that you send out that email thesame day you make the social
media post.
I've seen companies do thatwhere they will write the press
release, send it out, make asocial media post and all the
customers are like yo yo yo,what's going on?
Why were we not told first?
And if you wanted to make themfeel even more special, send it
to them the day before.
Be like, listen, you guys areVIP lists.
(12:32):
This is them feel even morespecial.
Send it to them the day before.
Be like, listen, like you guysare VIP lists, like this is what
we're doing.
And so I also did that.
I sent it to my entire emaillist of like a thousand people
so that way they knew like hey,I'm changing to the marketing
broker.
It also helped actually gainclients from that, because
they're like oh hey, I forgotabout you.
How are you doing?
Because before that I was notreally doing a lot of email
campaigns because I was too busydoing stuff for other people,
(12:55):
not making time for myself, andso I knew that when I named it
the marketing broker and Irebranded that, my entire
strategy moving forward wasgoing to change.
But also I was going to makesure to stay consistent.
I was going to do exactly whatI do for my clients and I was
going to do it for myself and Istill, to this day in 2025, that
I am still doing that and I'mreally proud of that, for sure.
(13:17):
So if you're thinking aboutrebranding your business,
obviously I would love to helpyou, but I literally just gave
you the process and the toolsand the resources to do it.
You can use ChatGPT to writeyour press release for you.
Make sure that everything isspelled right and that it does
sound like it's coming from you.
Make sure that everything isspelt right and that it does
sound like it's coming from you.
Make sure you get that socialmedia post out there, email your
(13:37):
clients and customers on it,and then any kind of branding
stuff that you have.
Just make sure that you changeit all at one time.
I don't want you handing outShelby and Company business
cards when you've rebranded tothe marketing broker, or wearing
Shelby and Company t-shirtswhen I've rebranded to the
marketing broker, or wearingShelby and Company t-shirts when
I rebranded to the marketingbroker.
Like, I did everything at onetime my name tag, my t-shirts
(13:57):
that I wear, the Instagram, theFacebook, the press release, the
email everything all at onetime.
So that way, it was very easyfor people to see the transition
and it actually started a lotof chatter.
It was like, oh hey, how okay,that's cool.
And when I meet with clientsnow they Google marketing and it
helps with my SEO.
So they know that like, hey,this is the marketing broker,
(14:18):
this is what she does, and so,yeah, it's been a really cool
transition.
I've really enjoyed having thenew name of the marketing broker
and it's going to be easy tosell in 10 to 12 or 15 years.
Whenever the heck I decide to dothat, and I think that if
you're on the fence about doingit, I'm always like, worst case
scenario, you go back to the oldone, right, like, at least jump
(14:41):
out and do it.
You're already a business owner, so you already have the drive
to do it, you have the hustle todo it, you already have the
guts to do it.
Like I know that if you're intorebranding or you're thinking
about it, just jump out and doit and just don't apologize for
it.
Be yourself and just run withit.
All right, guys, I'll talk toyou later.
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