November 11, 2025 • 36 mins
Welcome to Wickedly Branded: Marketing, Magic, and The Messy Middle, the podcast where real conversations meet real strategies. I’m your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up.
From surviving a year bedridden to creating a 14-day business launch system, Sue Pats shares how faith, alignment, and automation helped her rebuild both her life and her brand. Together, she and Beverly explore how spirituality meets strategy, how alignment creates abundance, and why systems are key to freedom.
Three Key Marketing Topics Discussed:
- Spiritual Entrepreneurship: How Sue turned faith and mindset into a foundation for business growth.
- Aligned Branding: Why bringing your personal values into your business brand changes everything.
- Systems for Freedom: How automation and clarity can replace hustle with harmony.
Follow Sue:
Sue | LinkedIn
Sue | Instagram
NuBeginning | Facebook
NuBeginning | Website
Dare to be Wickedly Branded
P.S. Take the first step (will only take you 3 minutes) to awaken your brand magic with our personalized Brand Clarity Quiz
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Beverly (00:00):
Did you know that most solopreneurs give up before
their very first?
Product launch or never make itpast those fragile early years.
My guest today not only beatthose odds, but builds a system
that helps entrepreneurs launchthriving digital businesses in
as little as 14 days.
Two weeks.
Holy moly, I'm so excited aboutthis conversation today.
(00:20):
I'm your host, Beverly Cornell,founder and fairy godmother of
brand Clarity at WickedlyBranded, and we've helped
hundreds of overwhelmedoverachieving consultants,
creatives, and coaches awakentheir brand magic and boldly
bring their marketing to life sothat they feel more confident
and attract their absolutefavorite and most profitable
clients.
Today I am joined by Sue Pats, alifelong solopreneur podcast
(00:45):
host and the founder ofNuBeginning.
She has built a proven modelthat transforms ready-made
digital products into globalbusinesses without the overwhelm
of content creation.
Sounds like a superpower to me,Sue provides power tools, hybrid
coaching and thriving community.
Sue is helping entrepreneursaround the world build
(01:05):
sustainable income faster, butwith more freedom.
Welcome, Sue.
I'm so excited you're heretoday.
Sue (01:12):
Thanks for the opportunity.
Beverly (01:13):
I'm so excited because I was recently on your podcast.
Now you get to be on my podcast
Sue (01:18):
You stole the show.
You were so good.
My goodness.
It was really amazing.
Thank you.
Beverly (01:23):
I love this.
You're a lifelong entrepreneur.
Take us back on yourentrepreneurial journey, how you
started and like how it'sevolved over time to where you
are today.
Sue (01:33):
Oh, that journey started long back, when I was a really
small kid, I was totally againstbusinesses in my family,
everybody were having jobs.
But my distant relatives, theyhad businesses.
They were super rich, but I sawthem doing lots of unethical
things.
So I always thought, if you wantto own a business, you have to
(01:54):
do unethical things and youdon't have life, because they
didn't have life either.
So then I thought, okay, I won'tget into business and I will
marry a guy who has a job andbasically we'll just have high
paying job and we'll livehappily ever after.
And as a teenager, if you'reconfused, you have two options.
Either you go into drugs or yougo go into spirituality.
(02:18):
And I'm really thankful that Igot into spirituality because
there I got all my answers overthere.
So I continued that journey.
Ever since arranged marriage, sowhen I was getting proposals,
whenever I got proposal of a guywho has his own business, I
rejected.
I said, no, no business.
No business.
So then I'm married, the guy whohas a job.
(02:38):
And I thought, okay, that willbe nice because then we'll have
our ethics and values and we'llhave peaceful life.
So we got married and then wewere like a dinks, like double
income, no kids.
Life was good until my firstdaughter was born.
And when she was born, I justdidn't want to leave her to
daycare and go to work.
It didn't make any sense.
(02:59):
I wanted to do work from home.
That time, working from home wasnot that prominent.
Then I realized if I want towork from home, I have to have
my own business because Job isnot letting me do that.
By then I was deep intospirituality and I started
understanding many principles.
I realized that business is notbad and money is not bad.
(03:21):
people just say money is evil sothat it's not right.
If you.
Use money for right reasons.
It just amplifies your nature.
It is in good person's hand.
It brings out the, goodness inyou.
So vice versa.
And I started realizing businessis also not bad because you are
providing opportunity to otherpeople.
(03:42):
So you are becoming a solutionside of life.
You are no longer a liability.
You are an asset, you're helpingmany other people.
So my views were changing.
And then I started businessesand I had many businesses.
I had a computer consultingfirm.
I also did a computer placement.
I was also into networkmarketing.
(04:02):
And some businesses, they reallywent on well and some didn't.
But those who, didn't go thatwell, I learned from them.
That was actually beginning.
It started long back but justbefore pandemic, I was bed
bedridden for one year.
I couldn't move, I couldn'twalk.
I had to think about my lifebecause it was near to death
(04:23):
experience.
Once I'm gone, what I want toleave behind, I just want the
world to be little bit betterbecause I was on this earth I
recovered also miraculously Ithink it is totally because of
the faith and spirituality andmy positive mindset doctors
wanted me to spinal, surgery, Irefused to do that because if
(04:45):
they do one mistake, I'll beburied a whole life.
I recovered and then I thoughtit was my bonus life and I
wanted to devote it.
Only for solopreneur successbecause nobody understands
solopreneur, neither theirfriends nor family.
If they're not solopreneurs,they don't understand.
And that's why I startedblogging because I thought that
(05:05):
is the best way I can providefree resources to solopreneurs.
My blog started getting lots oftraction.
My blogs always on spiritualityand entrepreneurship, people
started saying, we love yourblog.
We don't have time to read.
Why don't you start podcast?
Every offer I have right now inbusiness is based on my
audience's feedback.
Because I'm here to serve myaudience.
(05:27):
I'm not here to serve my ego,neither my imposter syndrome.
Makes a long journey too.
Beverly (05:32):
A journey is never linear.
I feel like it always has alittle bit of bumps in the road.
There's always some inspirationor moments of question and
challenge.
When I was 19, I also was verysick.
I thought I was gonna die.
I planned my own funeral.
It was very serious and Imiraculously got better after
several months.
It gives you a different frameof reference of what your
(05:53):
purpose is in this life.
I don't think people who've nothad that really understand how
important it's to leave thelegacy and make the world a
better place.
I feel so connected in that itwas a very powerful time in my
life, very hard time of my life.
It does create a different senseof purpose in being on the
planet for sure.
talk about looking back, how youstarted versus how you've
(06:15):
evolved, how you've feel aboutyour brand.
How has that been createdbecause you're still you no
matter what business you're in,and you are such a big part of
your brand.
So talk about how that processchanged over the years.
Sue (06:29):
Absolutely.
Many times people get millionsof dollars in revenue and they
don't feel fulfilled becausethey don't understand their
brand.
You bring that into yourbusiness life.
If you create your businessaligned to that, you will have
fulfilled and happy life.
Once I was writing a sales pageand I wrote their fun building
(06:50):
business, and I got my salespage reviewed by some community
members and they said, what funbuilding business.
They say, if I want to have fun,I will go out with my friends.
I don't build business for fun.
And then I was thinking, if youare spending more than one third
of your life in buildingbusiness.
You should enjoy that.
I realized because their brandis not aligned to their vision
(07:14):
and their goals and theirpersonal brand is different from
their business brand.
That's why they're just lookingat their business as a chore and
they're not enjoying thejourney.
They're not fulfilled.
Brand is a critical thing and Ithink your community member,
they are really blessed becauseyou are brand specialist, you
are giving them a completepackage.
(07:36):
Even if they create revenue,they will be really happy and
they won't die with regrets.
Creating your brand, clearingyour brand is so important and
that is what I am doing.
For example, I am writing aseries of books on spirituality
and entrepreneurship, they areactually publishing and all.
It was not the idea ofmonetizing it, I just want
(07:56):
people to get that message thatpeople think if you are
spiritual, that means youabandon everything and go to
forest and live alone.
I think that is a easy lifebecause you're not dealing with
difficult people, you're justdealing with your own self.
When you are living your regularlife and when you have spiritual
principles incorporated into it,you will have basically
(08:18):
satisfied life.
I'm bringing spirituality andentrepreneurship because that is
what I call myself, spiritualentrepreneur.
I love these two pillars in mylife and I'm bringing that, and
I'm really happy because whenI'm gone, I know that work will
stay behind and that willempower many people.
Bring your personal brand intoyour business brand.
(08:38):
Bring your visions and goalsinto your business.
Once you have your businessaligned to your brand.
Your life will be totallyfulfilled and satisfied.
And for that no one better thanBeverly even for my audience, I
would say that she's brandexpert.
I just figured it out, by trialand error.
I spent lot of time and moneyand I don't think I have reached
(09:01):
to the perfection of that.
So that's why even I'm going tocollaborate with her.
So I would recommend to youraudience if they haven't, I can
tell the same thing for myaudience.
Contact her and just set up yourbrand so that you will have
fulfilled life
Beverly (09:16):
you're so gracious in your giving and to my audience
and, to reinforce the work thatI do and why I'm so passionate
about it and why it's soimportant.
I was having a conversationearlier today.
I'm trying to refine some thingswith my messaging.
But I don't know if it's theright thing.
They're like, oh my gosh,Beverly, you are freaking
amazing.
You don't understand how manytimes when you're talking, I'm
(09:37):
getting lost in what you'resaying because it just speaks to
me I got a little teary eyedthis is the spiritual side of
the work for me.
I'm connected to people, I'mconnected to the universe, I'm
connected to something more thanmyself.
I have so many clients who'vecome to me with money mindset
issues.
You referenced that earlier,this idea of making too much
(09:58):
money or money being evil.
I've had to help them get overthat.
When you have a gift to helpothers, and you have a servant
heart, I feel like almost all ofmy clients do, they have a deep
passion to help the world.
They have to wanna magnify theirimpact on people.
When you are rewarded for thatfinancially, you're able to give
more.
Sue (10:18):
I totally agree with you.
I also want to say there has tobe some energy exchange.
That's why I started bloggingbecause I thought I will give
all the resources for free andthe solopreneurs will get head
start and they will get ashortcut to success.
That was my idea, but I was sowrong because what happens when
you give anything for free?
People put it on shelf theydon't take action.
(10:39):
When they pay more resources,they give more time, they give
more attention, and then theysee the transformation.
Do you know the results for thelow ticket memberships?
For the live calls people?
Show up For the live calls is1%.
For mid ticket on an averagepeople show up for live calls is
like 5% of maximum 10%.
(11:02):
Mid ticket means something like,50 to a hundred dollars per
month.
For high ticket Mastermindpeople showing up for live calls
is 80%.
When you are investing athousand dollars per month or
$5,000 per month, people take itseriously.
They show up for the training,they take action,
Beverly (11:20):
you can actually make a difference in the world by using
your gift and having theexchange of money.
And when you do something reallywell and you know your brand.
And you are living in yourpurpose, the joy you have from
that.
Is such a beautiful gift too.
You have the sense of purposeand belonging that you didn't
have before.
(11:41):
And it's extremely powerful it'snot just marketing or business.
I actually say when you'reliving in your alignment and in
your purpose marketing canactually be fun.
I want to bring fun back tomarketing.
When you're in your alignment,you're digging it all.
You're loving it all becauseit's you.
It's essentially you that youare spreading around the world.
So many clients are worriedabout asking for more money.
And when we brand them, we givethem the confidence to raise
(12:04):
their prices.
Actually what they deserve to bemaking that extra income allows
you to reach your visionquicker, faster, and more,
strategically than if you justpuddled along and didn't have
that intention.
It's just much more magnetic inthat way.
Sue (12:19):
Pricing is so important sometimes, and you have really
value packed offer.
And if your pricing is low,people doubt.
Oh, you are showing so manythings then why your price is so
low.
Then you also lose trust and seeagain, that's why I say
spirituality andentrepreneurship, they go
together for her spiritualityand materialism both are
actually in the balance, sonothing is, overpowering.
(12:42):
For me, it was really lifechanging moment when I went to
Florence and I saw Jumo justfrom outside, because this has a
totally different feeling in myheart.
When you go to airport and youwant to buy a ticket, you cannot
say, okay, I'm spiritual, sojust give me a free ticket.
They'll ask you dollars.
Yeah.
Even for any good work, you needthat currency.
Beverly (13:04):
Yes.
Yes.
The world revolves around thatright now.
Such a good conversation aboutfinancial mindset and the
possibilities that you can havewhen you're intentional tell us
more specifically about who youhelp now.
The transformation you offer.
And give me an example ofsomeone maybe you've helped and
what that looked like.
Sue (13:22):
I just saw what people were suffering and struggling.
So every offer is created basedon that.
I have three tiers where peoplecan join.
I have various offers.
They can just take it and do ityourself.
I also have a hybrid coachingwhere, that is done with you.
So there I have a one-on-one.
(13:43):
Every week, lesser coaching and,AI based workflow so that their
workflow is easy.
Then human collaboration.
I have, human beings forcollaboration, AI workflows in
the modules and the lectures.
So it is based off even thoseboth words.
So that program I have where Ishow people, even if they're
starting from scratch, they cansee the money in 12 weeks.
(14:08):
When I was getting started intothe business digital business, I
was told that you will see realmoney only after.
Three years, and I didn't likethat.
Because how many people haveresources to stay in business if
they don't see real money forfirst two, three years?
So then that's why I createdoffers that people can see money
(14:28):
within their three months andeven if they're starting from
scratch, I have case studieswhere people saw money in their
first week, but that's not thenorm.
This is really cutting short.
Instead of three years, you cansee money in three months, and
that is actually proven.
We give guarantee.
And now I'm having actually evenhigher level where people can
(14:51):
unlock their unlimited potentialby using the universal,
principles.
And that is also part ofspirituality, and that is a
really, high, one-on-onecoaching.
Depending on where you are,people can become part of my
community.
You can join my free community,just see what kind of help we
are providing in collaborationand cross promotions afterwards,
(15:14):
depending on your needs, you canbecome part of any of our paid
offers.
Beverly (15:19):
Who typically are you helping?
Who's your niche?
Sue (15:21):
Basically, I really want to focus on more on spiritual based
entrepreneur, heart-centeredentrepreneur.
They are the one who bring lotsof goodness in this world.
They can be called a smallbusiness owner.
Sometimes they can be calledsolopreneurs they can be at
various stages.
They may have, alreadysuccessful business, but they
(15:43):
want to scale further, or theywant to have extra income,
Beverly (15:47):
what kind of, programs are you helping these
entrepreneurs launch?
Give some example.
Sue (15:53):
My focus is on digital.
Any offer, they can download oncomputer or their cell phone
digital offers, they range from,actually, you can just say from
free to a thousand sub dollars.
You can sell just one templatefor 10,$20.
You can have, custom GPT for 30,$50.
Or you can have, e-course for,300,$500,000.
(16:16):
I have module, they can createtheir own digital product.
But if they're looking forready-made digital products and
I have a huge database, they cantake those digital products
ready made.
You can rebrand them.
And sell them, or you can sellthem as it is so that you can
get the head start.
So depending on your needs, Ihave both the options.
Beverly (16:39):
This particular season is all about the brand, how
you've activated your brand, howyou've brought it to life, where
you actually feel aligned inyour true self and purpose.
Was there a moment that itactually felt like yours?
Talk about how you got to theplace where you feel like I am
in full alignment was theremoments along the way, hints of
that I'm on the right path, thatthis feels aligned to me.
Sue (17:01):
As a solopreneur, you are wearing many hats.
Once you know your goal, yourvision, your brand for your
life, for your business, whenyou start your day, you give
priority to that work.
Then the rest actually can comelater if you have time left
over.
When you assign your dayactivities based on that, you
(17:23):
know you are properly aligned toyour brand.
Beverly (17:25):
Yes.
I love that so much.
It's so good.
If you're listening and you hearthis and you're like, oh, that's
where I need to be, I would lovefor you to tell us.
That, tag us in social media,give us a review, let us know.
Oh my gosh.
That hit hard because it is suchan important moment I oftentimes
work with my clients and I say,I want you to write a list of
(17:46):
drivers and a list of drainerswhat is one thing you can do
this week to get rid of one ofyour drainers so you can get
closer to your magic?
Because that is where you'regonna find the flow.
That's where you're gonna findwhere you're the most joyful and
you feel most connected to thework you're doing.
So good Sue.
Thank you.
You have decades of experienceas an entrepreneur.
(18:06):
What has been the hardestmarketing lesson for you
personally, and how has ittransformed your approach?
Sue (18:12):
Everybody says that email marketing is the highest ROI
generating platform.
And I had tough time startingemail marketing.
Initially I remember I was justnurturing my audience.
I was not selling anything.
Still people were unsubscribing.
I said, why are youunsubscribing?
I'm just trying to add value.
(18:32):
I'm not even selling any of mything.
Sales was a taboo word for me.
I was in one meeting and thatone lady said, I never hesitated
to share my offers because shesaid, that is the best thing I
have in my life.
Why shouldn't I share that thattotally changed my perspective.
I started just putting into myPA section and they started
converting so well.
(18:53):
And then I realized I was justgiving them, all the value.
I was giving them knowledge,constipation, and I was not
telling them what to do next.
Then I realized they werewaiting for me to give call to
action.
It's just because, the respectI'm giving to my subscribers.
I always write, my subject lineis so clear, so that you read
(19:15):
the subject line, you knowexactly what it is going to be
inside.
And people are not looking forperfection from you.
They are just lookingauthenticity from you and people
accept you the way you are withopen arms if you're authentic.
Beverly (19:29):
Yes.
And you know what?
I don't think I ask enough forthe sale.
And knowledge constipation is agreat visual.
I'm a very visual person and Ido the PS and I do sometimes
ask, but what is a goodfrequency of asking and
nurturing?
Do you have a magic formula forthat?
Sue (19:45):
I don't have magic formula.
So on an average minus,basically I have three, four
emails going in, with Nurture.
And then, at the end of the weekI have, either flash sale or
something really special dealthrough emails generally, I
don't do my high ticket, productsale.
Those are generally a low ticketor mid ticket items.
(20:06):
I don't do high ticket.
It has to be done.
High touch.
Beverly (20:09):
Is this a good reminder even for a marketer, I really do
believe that you have to lead.
Someone always needs to know thenext step.
Give them the keys to the nextstep.
And, it's such an incrediblyimportant part of it.
And even I need a remindersometimes to ask for the sale
more often.
It's such a truth.
I don't know why we feel soafraid or small that we can't
(20:30):
ask for the sale.
Such a good internal shift tothink about from your own
perspective what do you thinkhas been one thing you've let go
or delegated some of yourdrainers that has made your
business feel far moresustainable now?
Is there one key thing and whathappened to make you wanna get
rid of it?
Sue (20:48):
Actually that you can create a workflow and automate.
You can delegate as asolopreneur.
Many people have this dogmathat, okay, nobody can do it
better than me.
Delegation can be done by twoways.
You can create automation usingai i'm just setting all the
automation.
So when I'm on vacation, thosethings will keep on performing.
Beverly (21:08):
I
Sue (21:08):
also have a team, team will be working on other part of the
things they will be creatingreels and they will be creating,
podcast publishing and my teamwill be doing that.
I have a checklist.
I have a workflow so thatwhoever joins on my team who is
a new person, they don't know,they can go through the
checklist, they know what to doexactly.
(21:29):
It is as detailed as possible,so you can surely actually
delegate that work and you haveto create time for yourself.
Beverly (21:36):
You said something that was so powerful to me,'cause in
the beginning of my work I said,oh gosh, I just wish I could
clone myself.
And what I realized is bycreating systems and processes.
And delegating that to my team.
I've literally been able to,sometimes they do it better than
me.
That's what's like crazy is oneof my assistants.
(21:57):
She's amazing, Michelle.
She, gets in my head like shesees the vision before I even
see the vision.
When you have a strong team,which also took me some time to
work out, and you have thesesystems and processes, you are
able to step aside some of thosethings and free up my space.
To develop things that are evenbetter for the business.
(22:20):
If you don't have a team, youonly have so many hours, so many
times of the day, all the thingsand automations have helped
with, setting up projectmanagement folders, creating
Google Drive folders.
It's just less, paperwork andtime that I could be actually
doing and talking to a customer.
And that's where I know is amuch better use of my time.
And it is the one commodity wecannot buy, we cannot do
(22:42):
anything with.
It is the most finite thing welive with in this planet and
this world is the time that wehave.
Such a way that you canautomate, delegate you do, you
need to get as much off yourplate.
Every quarter.
I do drivers and drainers and Iget rid of more, get rid of
more.
And once you start doing that,it is so freeing and you're like
on a roll, like you cannot stopbecause it just becomes this
(23:05):
thing that helps you buildbetter, feel happier.
It's kind of addictive.
Sue (23:09):
You know, team is also like a marriage because there is no
one going to be perfect.
So team always means you have tobe really understanding.
I allow them to do mistakes, butyou cannot keep on doing the
same mistake again you have tolearn from your mistake and move
on.
As far as their heart is good, Igive them chances.
Beverly (23:29):
Agreed.
I don't expect anybody to beperfect.
My goal is progress overperfection.
I've learned from my mistakesthat there's the most valuable,
life tuition in mistakes andit's extremely powerful.
I have the story that I tell myteam that, in the movie
industry, you have a director,you have a choreographer, you
have a costume designer, youknow exactly what to say,
(23:52):
exactly where to walk, all thethings are in place, right?
It's highly choreographed whenthey go to run their lines how
many takes do they have?
They have a lot of miss takes.
And those miss takes when theyeven know what they're supposed
to do.
And there's a whole team ofpeople that know.
So if you expect by yourself inthis life as we figure it all
(24:14):
out to not make mistakes, youare sorely mistaken Give
yourself some grace.
Sue (24:18):
Actually, my mentor says the day you become perfect.
God will call you because nohuman being is perfect.
As far as you're better todaythan yesterday.
You are on the right journey.
Beverly (24:28):
I love that.
Okay, so I have a magic hat andit is my rapid fire, round.
In, here's a bunch of questions.
Whatever comes out.
Okay.
First question is, what's onebook, podcast or entrepreneur?
That has made a lasting impacton your entrepreneurial journey.
Sue (24:43):
I can just say the Gita, yeah.
That actually made lastingimpact on my life.
I read Bible too, but for me,Bible is really hard.
Is not simple to understand, butthe Gita, I could understand it
and that's why I'm readingseries of books, the Gita for
Kids, the Gita forEntrepreneurship, the Gita for
Housewives, the Gita for WorkingWomen.
I'm writing series of.
(25:03):
Based on that.
Lovely.
Beverly (25:05):
I love that.
What's been your mostunexpected, serendipitous moment
in business?
Sue (25:11):
I'm experiencing that every day.
And that is the faith actually.
You have to experience yourfaith.
Every moment is full ofmiracles.
Just because I'm going tobackyard and I'm seeing peaches,
seeing a flower blooming that isa miracle.
It is happening every day, everymoment.
Yeah, I think it's what
Beverly (25:31):
you look for.
If you look for miracles, youwill find them.
If you look for evil or negativeor complaints, you will find
them everywhere.
Sue (25:41):
Basically there is a big screen and if there is a one
black dot people focus on blackdot, there is a whole white
screen.
Yes, exactly.
Beverly (25:49):
So have you ever thought about quitting and what
pulls you back?
Sue (25:52):
No, actually I never quit anything.
And sometimes my kids think thatis a problem.
And I think it is better to quitfew things.
But, it didn't come easy becauseI want to hold on everything.
And somehow that was ingrainedin my mind.
I shouldn't be a quitter.
Quit is a loser when you areactually going at higher level,
you have to let go of the lowerlevel things.
Beverly (26:14):
Yes.
What is the worst advice you'veever received?
Sue (26:18):
I cannot call them worst advice.
I would just say still it wasthe advice, someone who was
giving me it was they werehaving the best intention, but
the advice was not suitable forme.
Beverly (26:31):
What feels right for you.
What's a surprising way thatyour personal values show up in
your business?
Sue (26:37):
Other people's behavior doesn't bother me.
And I think, that is one of thebest benefits.
And it shows everywhere.
Surprising way.
Beverly (26:46):
I think if you can let it go, let all that stuff go,
that let them do their thing,that is a very powerful lesson
because it doesn't reallyinvolve you and you can't have
that expectation.
It's really hard.
So I Do Have a magic wand and mymagic wand helps us travel
forward and back in time.
So I want us to go back in timeto 18-year-old Sue and I wanna
(27:08):
give her a piece of advice thatyou wish you had known then that
you live all the time now.
Sue (27:14):
The piece of advice, for 18-year-old, Sue I could give,
it's the don't put yourself onthe back burner.
You give priority to yourselfbecause once you are good, you
can add value to other people'slives because I learn everything
hard way.
See I was bedridden, one yearbecause I didn't take care of my
health because I just kept ongiving, when you are, cup is
(27:35):
full, you can give more and moreto others.
If your cup is not full and ifyou're trying to give to others,
you are hurting yourself.
Give yourself enough priority.
Because when once you are good,everything is good.
So that is what I would say,18-year-old.
Beverly (27:51):
What would 18-year-old Sue say about your life now?
Sue (27:55):
My 18-year-old Sue says that, you evolved a lot because
most of the people, they havethe same thinking as they're
born and when they live theearth.
18 years old, Sue is reallyproud of this Sue because she
sees that Sue has been changingand improving every day.
(28:17):
18-year-old.
I was a basket case.
I was more like a liability.
And now I'm on a totallydifferent side of the world.
I'm more like asset, so18-year-old, so is very proud of
current Sue.
Beverly (28:29):
That's awesome.
Okay.
I'm gonna wave the magic wandand we're gonna go to the future
what ripple effect do you hopeyour story or your voice has on
the next generation ofentrepreneurs?
Sue (28:39):
So the books which I'm writing, those are going to
leave behind and they're goingto help every human being on
this earth, whoever chooses to,I hope it reaches to everyone.
That's why I'm writing book forevery different niche.
And when I'm gone and when I'm,I will be reborn next life.
I have no connection with thisbecause I will be totally
(29:01):
forgotten that I had done thatwork.
And so I will have no credit, nonothing related to that.
But when I leave this earth, Iwill show my face to the creator
and the creator will say, goodjob means I'm faithful servant.
You did a really good job.
And I just want that.
I don't want to prove anyone onthis earth.
I just want to prove to thecreator that okay.
(29:23):
I'm a good person and that's whyreally I'm not looking for other
people's approval.
Beverly (29:27):
That's good.
I feel like that it is about,it's sometimes the most simple
things, right?
It's the most simple things thatmatter.
The last, part of the segment isabout, what does being wickedly
branded mean to you and how doyou show up wickedly branded and
what advice would you give toothers to be more wickedly
branded?
Sue (29:45):
Many times people have imposter syndrome, and I had
imposter syndrome myself,whatever, thing you think, okay,
this is not perfect, that isactually helping you a lot
because no English is my thirdlanguage and there might be so
many other.
Ladies, they are hesitant tostart their own business and
they're scared.
(30:06):
But no, my success will givethem hope so that they can start
and they can scale their ownbusiness.
Anytime soon you areimperfection.
It's, you are actually a pluspoint.
So you should use that meansthere is a story, right?
There's, one bucket was, havinga hole.
There was a lady, she alwayscarried two bucket.
(30:27):
One bucket was perfect, otherbucket was having hole.
Then the bucket with hole wastelling her that, I'm really
sorry I'm not, letting you carryall water to your house because
of the, this hole.
But she said, just look at thewalkway.
I always hold you on the sidewhere all the flowers are there.
You are watering all thoseflowers.
(30:48):
You created that walk face.
So beautiful.
So I know your imperfection andI know how to use it for
benefit.
So if you think you are notperfect, that is your brand and
you give hope to others becauseof your imperfection.
Beverly (31:04):
That is such a nice story of finding the good in all
things.
Even in your flaws or the thingsthat you think that are, don't
have value, what it can teach.
And it is something that I'vevery sharing my story of how
I've struggled is just somethingthat I feel.
There are people who struggletoo, and maybe they just need
someone that says, Hey, I'mhere.
I'm giving a hand to that.
(31:25):
I love that story so much.
So where can our listenersconnect with you and your work
and what you're up to, Sue,learn more about NuBeginnings
and your podcasts.
Talk about where people can findyou.
Sue (31:35):
Yeah.
You can become guest on mypodcast like Beverly.
You can actually, it isNuBeginning inspiration for you
podcast.
You can listen and, review andread and let us know what topics
you want us to cover.
We will surely cover because my,every episode is based on the
feedback.
Feedback I get from theaudience.
Also, my website calledNuBeginning.com and new is
(31:58):
spelled a NuBeginning.com.
And there you'll find lots offree resources, lots of
freebies, so you can join ourfree community join venture
collaboration.
It is on Facebook and I'm alsotransferring on courses dot gg,
so there is a free communityalso on LinkedIn I'm active, but
on LinkedIn I got verified so Ihad to put my real name and my
(32:20):
real name is really long, so Ihope you find me.
Actually I'm influencer onLinkedIn.
I'm very much active over there.
I have a new website comingup.com and that will be only for
my spirituality and my books andbasically some one-on-one
programs over there.
(32:40):
So there are various places youcan find me.
And get help of my freecommunity and just see how we
can help you.
Beverly (32:49):
That's such good information to help find and
there's free information, whichis great.
So you can learn as much as youcan and see if you wanna dive
deeper with Sue.
The two encounters I've had withher, plus our LinkedIn chats
have been amazing.
This conversation's beenincredible.
For my listeners, I really hopethat you found today's episode.
It would give you some newideas, made you not feel so
(33:10):
alone and some of the strugglesand money and all the different
things, and maybe thinkdifferently about your drivers
and your drainers.
And to take a little bit ofaction around that because here
is the most important.
Your message matters.
Your work matters, and the worldneeds to hear what you have to
say.
Marketing isn't just aboutvisibility.
It's about impact.
(33:31):
It's about connecting with theright people in a way that feels
true to you.
So just keep showing up.
Keep sharing your brilliancewith the world and keep making
the magic you are meant to do onthis planet with the world.
And hey, if you ever feel stuck,know that you don't have to do
it alone.
People like Sue can help.
And we're here to help you turnyour sparks, your ideas into a
(33:54):
wildfire for the world to enjoy.
So until next time, I want youto dare to be Wickedly Branded.
Did you know that most solopreneurs give up before
their very first?
Product launch or never make itpast those fragile early years.
My guest today not only beatthose odds, but builds a system
that helps entrepreneurs launchthriving digital businesses in
as little as 14 days.
Two weeks.
Holy moly, I'm so excited aboutthis conversation today.
(00:20):
I'm your host, Beverly Cornell,founder and fairy godmother of
brand Clarity at WickedlyBranded, and we've helped
hundreds of overwhelmedoverachieving consultants,
creatives, and coaches awakentheir brand magic and boldly
bring their marketing to life sothat they feel more confident
and attract their absolutefavorite and most profitable
clients.
Today I am joined by Sue Pats, alifelong solopreneur podcast
(00:45):
host and the founder ofNuBeginning.
She has built a proven modelthat transforms ready-made
digital products into globalbusinesses without the overwhelm
of content creation.
Sounds like a superpower to me,Sue provides power tools, hybrid
coaching and thriving community.
Sue is helping entrepreneursaround the world build
(01:05):
sustainable income faster, butwith more freedom.
Welcome, Sue.
I'm so excited you're heretoday.
Sue (01:12):
Thanks for the opportunity.
Beverly (01:13):
I'm so excited because I was recently on your podcast.
Now you get to be on my podcast
Sue (01:18):
You stole the show.
You were so good.
My goodness.
It was really amazing.
Thank you.
Beverly (01:23):
I love this.
You're a lifelong entrepreneur.
Take us back on yourentrepreneurial journey, how you
started and like how it'sevolved over time to where you
are today.
Sue (01:33):
Oh, that journey started long back, when I was a really
small kid, I was totally againstbusinesses in my family,
everybody were having jobs.
But my distant relatives, theyhad businesses.
They were super rich, but I sawthem doing lots of unethical
things.
So I always thought, if you wantto own a business, you have to
(01:54):
do unethical things and youdon't have life, because they
didn't have life either.
So then I thought, okay, I won'tget into business and I will
marry a guy who has a job andbasically we'll just have high
paying job and we'll livehappily ever after.
And as a teenager, if you'reconfused, you have two options.
Either you go into drugs or yougo go into spirituality.
(02:18):
And I'm really thankful that Igot into spirituality because
there I got all my answers overthere.
So I continued that journey.
Ever since arranged marriage, sowhen I was getting proposals,
whenever I got proposal of a guywho has his own business, I
rejected.
I said, no, no business.
No business.
So then I'm married, the guy whohas a job.
(02:38):
And I thought, okay, that willbe nice because then we'll have
our ethics and values and we'llhave peaceful life.
So we got married and then wewere like a dinks, like double
income, no kids.
Life was good until my firstdaughter was born.
And when she was born, I justdidn't want to leave her to
daycare and go to work.
It didn't make any sense.
(02:59):
I wanted to do work from home.
That time, working from home wasnot that prominent.
Then I realized if I want towork from home, I have to have
my own business because Job isnot letting me do that.
By then I was deep intospirituality and I started
understanding many principles.
I realized that business is notbad and money is not bad.
(03:21):
people just say money is evil sothat it's not right.
If you.
Use money for right reasons.
It just amplifies your nature.
It is in good person's hand.
It brings out the, goodness inyou.
So vice versa.
And I started realizing businessis also not bad because you are
providing opportunity to otherpeople.
(03:42):
So you are becoming a solutionside of life.
You are no longer a liability.
You are an asset, you're helpingmany other people.
So my views were changing.
And then I started businessesand I had many businesses.
I had a computer consultingfirm.
I also did a computer placement.
I was also into networkmarketing.
(04:02):
And some businesses, they reallywent on well and some didn't.
But those who, didn't go thatwell, I learned from them.
That was actually beginning.
It started long back but justbefore pandemic, I was bed
bedridden for one year.
I couldn't move, I couldn'twalk.
I had to think about my lifebecause it was near to death
(04:23):
experience.
Once I'm gone, what I want toleave behind, I just want the
world to be little bit betterbecause I was on this earth I
recovered also miraculously Ithink it is totally because of
the faith and spirituality andmy positive mindset doctors
wanted me to spinal, surgery, Irefused to do that because if
(04:45):
they do one mistake, I'll beburied a whole life.
I recovered and then I thoughtit was my bonus life and I
wanted to devote it.
Only for solopreneur successbecause nobody understands
solopreneur, neither theirfriends nor family.
If they're not solopreneurs,they don't understand.
And that's why I startedblogging because I thought that
(05:05):
is the best way I can providefree resources to solopreneurs.
My blog started getting lots oftraction.
My blogs always on spiritualityand entrepreneurship, people
started saying, we love yourblog.
We don't have time to read.
Why don't you start podcast?
Every offer I have right now inbusiness is based on my
audience's feedback.
Because I'm here to serve myaudience.
(05:27):
I'm not here to serve my ego,neither my imposter syndrome.
Makes a long journey too.
Beverly (05:32):
A journey is never linear.
I feel like it always has alittle bit of bumps in the road.
There's always some inspirationor moments of question and
challenge.
When I was 19, I also was verysick.
I thought I was gonna die.
I planned my own funeral.
It was very serious and Imiraculously got better after
several months.
It gives you a different frameof reference of what your
(05:53):
purpose is in this life.
I don't think people who've nothad that really understand how
important it's to leave thelegacy and make the world a
better place.
I feel so connected in that itwas a very powerful time in my
life, very hard time of my life.
It does create a different senseof purpose in being on the
planet for sure.
talk about looking back, how youstarted versus how you've
(06:15):
evolved, how you've feel aboutyour brand.
How has that been createdbecause you're still you no
matter what business you're in,and you are such a big part of
your brand.
So talk about how that processchanged over the years.
Sue (06:29):
Absolutely.
Many times people get millionsof dollars in revenue and they
don't feel fulfilled becausethey don't understand their
brand.
You bring that into yourbusiness life.
If you create your businessaligned to that, you will have
fulfilled and happy life.
Once I was writing a sales pageand I wrote their fun building
(06:50):
business, and I got my salespage reviewed by some community
members and they said, what funbuilding business.
They say, if I want to have fun,I will go out with my friends.
I don't build business for fun.
And then I was thinking, if youare spending more than one third
of your life in buildingbusiness.
You should enjoy that.
I realized because their brandis not aligned to their vision
(07:14):
and their goals and theirpersonal brand is different from
their business brand.
That's why they're just lookingat their business as a chore and
they're not enjoying thejourney.
They're not fulfilled.
Brand is a critical thing and Ithink your community member,
they are really blessed becauseyou are brand specialist, you
are giving them a completepackage.
(07:36):
Even if they create revenue,they will be really happy and
they won't die with regrets.
Creating your brand, clearingyour brand is so important and
that is what I am doing.
For example, I am writing aseries of books on spirituality
and entrepreneurship, they areactually publishing and all.
It was not the idea ofmonetizing it, I just want
(07:56):
people to get that message thatpeople think if you are
spiritual, that means youabandon everything and go to
forest and live alone.
I think that is a easy lifebecause you're not dealing with
difficult people, you're justdealing with your own self.
When you are living your regularlife and when you have spiritual
principles incorporated into it,you will have basically
(08:18):
satisfied life.
I'm bringing spirituality andentrepreneurship because that is
what I call myself, spiritualentrepreneur.
I love these two pillars in mylife and I'm bringing that, and
I'm really happy because whenI'm gone, I know that work will
stay behind and that willempower many people.
Bring your personal brand intoyour business brand.
(08:38):
Bring your visions and goalsinto your business.
Once you have your businessaligned to your brand.
Your life will be totallyfulfilled and satisfied.
And for that no one better thanBeverly even for my audience, I
would say that she's brandexpert.
I just figured it out, by trialand error.
I spent lot of time and moneyand I don't think I have reached
(09:01):
to the perfection of that.
So that's why even I'm going tocollaborate with her.
So I would recommend to youraudience if they haven't, I can
tell the same thing for myaudience.
Contact her and just set up yourbrand so that you will have
fulfilled life
Beverly (09:16):
you're so gracious in your giving and to my audience
and, to reinforce the work thatI do and why I'm so passionate
about it and why it's soimportant.
I was having a conversationearlier today.
I'm trying to refine some thingswith my messaging.
But I don't know if it's theright thing.
They're like, oh my gosh,Beverly, you are freaking
amazing.
You don't understand how manytimes when you're talking, I'm
(09:37):
getting lost in what you'resaying because it just speaks to
me I got a little teary eyedthis is the spiritual side of
the work for me.
I'm connected to people, I'mconnected to the universe, I'm
connected to something more thanmyself.
I have so many clients who'vecome to me with money mindset
issues.
You referenced that earlier,this idea of making too much
(09:58):
money or money being evil.
I've had to help them get overthat.
When you have a gift to helpothers, and you have a servant
heart, I feel like almost all ofmy clients do, they have a deep
passion to help the world.
They have to wanna magnify theirimpact on people.
When you are rewarded for thatfinancially, you're able to give
more.
Sue (10:18):
I totally agree with you.
I also want to say there has tobe some energy exchange.
That's why I started bloggingbecause I thought I will give
all the resources for free andthe solopreneurs will get head
start and they will get ashortcut to success.
That was my idea, but I was sowrong because what happens when
you give anything for free?
People put it on shelf theydon't take action.
(10:39):
When they pay more resources,they give more time, they give
more attention, and then theysee the transformation.
Do you know the results for thelow ticket memberships?
For the live calls people?
Show up For the live calls is1%.
For mid ticket on an averagepeople show up for live calls is
like 5% of maximum 10%.
(11:02):
Mid ticket means something like,50 to a hundred dollars per
month.
For high ticket Mastermindpeople showing up for live calls
is 80%.
When you are investing athousand dollars per month or
$5,000 per month, people take itseriously.
They show up for the training,they take action,
Beverly (11:20):
you can actually make a difference in the world by using
your gift and having theexchange of money.
And when you do something reallywell and you know your brand.
And you are living in yourpurpose, the joy you have from
that.
Is such a beautiful gift too.
You have the sense of purposeand belonging that you didn't
have before.
(11:41):
And it's extremely powerful it'snot just marketing or business.
I actually say when you'reliving in your alignment and in
your purpose marketing canactually be fun.
I want to bring fun back tomarketing.
When you're in your alignment,you're digging it all.
You're loving it all becauseit's you.
It's essentially you that youare spreading around the world.
So many clients are worriedabout asking for more money.
And when we brand them, we givethem the confidence to raise
(12:04):
their prices.
Actually what they deserve to bemaking that extra income allows
you to reach your visionquicker, faster, and more,
strategically than if you justpuddled along and didn't have
that intention.
It's just much more magnetic inthat way.
Sue (12:19):
Pricing is so important sometimes, and you have really
value packed offer.
And if your pricing is low,people doubt.
Oh, you are showing so manythings then why your price is so
low.
Then you also lose trust and seeagain, that's why I say
spirituality andentrepreneurship, they go
together for her spiritualityand materialism both are
actually in the balance, sonothing is, overpowering.
(12:42):
For me, it was really lifechanging moment when I went to
Florence and I saw Jumo justfrom outside, because this has a
totally different feeling in myheart.
When you go to airport and youwant to buy a ticket, you cannot
say, okay, I'm spiritual, sojust give me a free ticket.
They'll ask you dollars.
Yeah.
Even for any good work, you needthat currency.
Beverly (13:04):
Yes.
Yes.
The world revolves around thatright now.
Such a good conversation aboutfinancial mindset and the
possibilities that you can havewhen you're intentional tell us
more specifically about who youhelp now.
The transformation you offer.
And give me an example ofsomeone maybe you've helped and
what that looked like.
Sue (13:22):
I just saw what people were suffering and struggling.
So every offer is created basedon that.
I have three tiers where peoplecan join.
I have various offers.
They can just take it and do ityourself.
I also have a hybrid coachingwhere, that is done with you.
So there I have a one-on-one.
(13:43):
Every week, lesser coaching and,AI based workflow so that their
workflow is easy.
Then human collaboration.
I have, human beings forcollaboration, AI workflows in
the modules and the lectures.
So it is based off even thoseboth words.
So that program I have where Ishow people, even if they're
starting from scratch, they cansee the money in 12 weeks.
(14:08):
When I was getting started intothe business digital business, I
was told that you will see realmoney only after.
Three years, and I didn't likethat.
Because how many people haveresources to stay in business if
they don't see real money forfirst two, three years?
So then that's why I createdoffers that people can see money
(14:28):
within their three months andeven if they're starting from
scratch, I have case studieswhere people saw money in their
first week, but that's not thenorm.
This is really cutting short.
Instead of three years, you cansee money in three months, and
that is actually proven.
We give guarantee.
And now I'm having actually evenhigher level where people can
(14:51):
unlock their unlimited potentialby using the universal,
principles.
And that is also part ofspirituality, and that is a
really, high, one-on-onecoaching.
Depending on where you are,people can become part of my
community.
You can join my free community,just see what kind of help we
are providing in collaborationand cross promotions afterwards,
(15:14):
depending on your needs, you canbecome part of any of our paid
offers.
Beverly (15:19):
Who typically are you helping?
Who's your niche?
Sue (15:21):
Basically, I really want to focus on more on spiritual based
entrepreneur, heart-centeredentrepreneur.
They are the one who bring lotsof goodness in this world.
They can be called a smallbusiness owner.
Sometimes they can be calledsolopreneurs they can be at
various stages.
They may have, alreadysuccessful business, but they
(15:43):
want to scale further, or theywant to have extra income,
Beverly (15:47):
what kind of, programs are you helping these
entrepreneurs launch?
Give some example.
Sue (15:53):
My focus is on digital.
Any offer, they can download oncomputer or their cell phone
digital offers, they range from,actually, you can just say from
free to a thousand sub dollars.
You can sell just one templatefor 10,$20.
You can have, custom GPT for 30,$50.
Or you can have, e-course for,300,$500,000.
(16:16):
I have module, they can createtheir own digital product.
But if they're looking forready-made digital products and
I have a huge database, they cantake those digital products
ready made.
You can rebrand them.
And sell them, or you can sellthem as it is so that you can
get the head start.
So depending on your needs, Ihave both the options.
Beverly (16:39):
This particular season is all about the brand, how
you've activated your brand, howyou've brought it to life, where
you actually feel aligned inyour true self and purpose.
Was there a moment that itactually felt like yours?
Talk about how you got to theplace where you feel like I am
in full alignment was theremoments along the way, hints of
that I'm on the right path, thatthis feels aligned to me.
Sue (17:01):
As a solopreneur, you are wearing many hats.
Once you know your goal, yourvision, your brand for your
life, for your business, whenyou start your day, you give
priority to that work.
Then the rest actually can comelater if you have time left
over.
When you assign your dayactivities based on that, you
(17:23):
know you are properly aligned toyour brand.
Beverly (17:25):
Yes.
I love that so much.
It's so good.
If you're listening and you hearthis and you're like, oh, that's
where I need to be, I would lovefor you to tell us.
That, tag us in social media,give us a review, let us know.
Oh my gosh.
That hit hard because it is suchan important moment I oftentimes
work with my clients and I say,I want you to write a list of
(17:46):
drivers and a list of drainerswhat is one thing you can do
this week to get rid of one ofyour drainers so you can get
closer to your magic?
Because that is where you'regonna find the flow.
That's where you're gonna findwhere you're the most joyful and
you feel most connected to thework you're doing.
So good Sue.
Thank you.
You have decades of experienceas an entrepreneur.
(18:06):
What has been the hardestmarketing lesson for you
personally, and how has ittransformed your approach?
Sue (18:12):
Everybody says that email marketing is the highest ROI
generating platform.
And I had tough time startingemail marketing.
Initially I remember I was justnurturing my audience.
I was not selling anything.
Still people were unsubscribing.
I said, why are youunsubscribing?
I'm just trying to add value.
(18:32):
I'm not even selling any of mything.
Sales was a taboo word for me.
I was in one meeting and thatone lady said, I never hesitated
to share my offers because shesaid, that is the best thing I
have in my life.
Why shouldn't I share that thattotally changed my perspective.
I started just putting into myPA section and they started
converting so well.
(18:53):
And then I realized I was justgiving them, all the value.
I was giving them knowledge,constipation, and I was not
telling them what to do next.
Then I realized they werewaiting for me to give call to
action.
It's just because, the respectI'm giving to my subscribers.
I always write, my subject lineis so clear, so that you read
(19:15):
the subject line, you knowexactly what it is going to be
inside.
And people are not looking forperfection from you.
They are just lookingauthenticity from you and people
accept you the way you are withopen arms if you're authentic.
Beverly (19:29):
Yes.
And you know what?
I don't think I ask enough forthe sale.
And knowledge constipation is agreat visual.
I'm a very visual person and Ido the PS and I do sometimes
ask, but what is a goodfrequency of asking and
nurturing?
Do you have a magic formula forthat?
Sue (19:45):
I don't have magic formula.
So on an average minus,basically I have three, four
emails going in, with Nurture.
And then, at the end of the weekI have, either flash sale or
something really special dealthrough emails generally, I
don't do my high ticket, productsale.
Those are generally a low ticketor mid ticket items.
(20:06):
I don't do high ticket.
It has to be done.
High touch.
Beverly (20:09):
Is this a good reminder even for a marketer, I really do
believe that you have to lead.
Someone always needs to know thenext step.
Give them the keys to the nextstep.
And, it's such an incrediblyimportant part of it.
And even I need a remindersometimes to ask for the sale
more often.
It's such a truth.
I don't know why we feel soafraid or small that we can't
(20:30):
ask for the sale.
Such a good internal shift tothink about from your own
perspective what do you thinkhas been one thing you've let go
or delegated some of yourdrainers that has made your
business feel far moresustainable now?
Is there one key thing and whathappened to make you wanna get
rid of it?
Sue (20:48):
Actually that you can create a workflow and automate.
You can delegate as asolopreneur.
Many people have this dogmathat, okay, nobody can do it
better than me.
Delegation can be done by twoways.
You can create automation usingai i'm just setting all the
automation.
So when I'm on vacation, thosethings will keep on performing.
Beverly (21:08):
I
Sue (21:08):
also have a team, team will be working on other part of the
things they will be creatingreels and they will be creating,
podcast publishing and my teamwill be doing that.
I have a checklist.
I have a workflow so thatwhoever joins on my team who is
a new person, they don't know,they can go through the
checklist, they know what to doexactly.
(21:29):
It is as detailed as possible,so you can surely actually
delegate that work and you haveto create time for yourself.
Beverly (21:36):
You said something that was so powerful to me,'cause in
the beginning of my work I said,oh gosh, I just wish I could
clone myself.
And what I realized is bycreating systems and processes.
And delegating that to my team.
I've literally been able to,sometimes they do it better than
me.
That's what's like crazy is oneof my assistants.
(21:57):
She's amazing, Michelle.
She, gets in my head like shesees the vision before I even
see the vision.
When you have a strong team,which also took me some time to
work out, and you have thesesystems and processes, you are
able to step aside some of thosethings and free up my space.
To develop things that are evenbetter for the business.
(22:20):
If you don't have a team, youonly have so many hours, so many
times of the day, all the thingsand automations have helped
with, setting up projectmanagement folders, creating
Google Drive folders.
It's just less, paperwork andtime that I could be actually
doing and talking to a customer.
And that's where I know is amuch better use of my time.
And it is the one commodity wecannot buy, we cannot do
(22:42):
anything with.
It is the most finite thing welive with in this planet and
this world is the time that wehave.
Such a way that you canautomate, delegate you do, you
need to get as much off yourplate.
Every quarter.
I do drivers and drainers and Iget rid of more, get rid of
more.
And once you start doing that,it is so freeing and you're like
on a roll, like you cannot stopbecause it just becomes this
(23:05):
thing that helps you buildbetter, feel happier.
It's kind of addictive.
Sue (23:09):
You know, team is also like a marriage because there is no
one going to be perfect.
So team always means you have tobe really understanding.
I allow them to do mistakes, butyou cannot keep on doing the
same mistake again you have tolearn from your mistake and move
on.
As far as their heart is good, Igive them chances.
Beverly (23:29):
Agreed.
I don't expect anybody to beperfect.
My goal is progress overperfection.
I've learned from my mistakesthat there's the most valuable,
life tuition in mistakes andit's extremely powerful.
I have the story that I tell myteam that, in the movie
industry, you have a director,you have a choreographer, you
have a costume designer, youknow exactly what to say,
(23:52):
exactly where to walk, all thethings are in place, right?
It's highly choreographed whenthey go to run their lines how
many takes do they have?
They have a lot of miss takes.
And those miss takes when theyeven know what they're supposed
to do.
And there's a whole team ofpeople that know.
So if you expect by yourself inthis life as we figure it all
(24:14):
out to not make mistakes, youare sorely mistaken Give
yourself some grace.
Sue (24:18):
Actually, my mentor says the day you become perfect.
God will call you because nohuman being is perfect.
As far as you're better todaythan yesterday.
You are on the right journey.
Beverly (24:28):
I love that.
Okay, so I have a magic hat andit is my rapid fire, round.
In, here's a bunch of questions.
Whatever comes out.
Okay.
First question is, what's onebook, podcast or entrepreneur?
That has made a lasting impacton your entrepreneurial journey.
Sue (24:43):
I can just say the Gita, yeah.
That actually made lastingimpact on my life.
I read Bible too, but for me,Bible is really hard.
Is not simple to understand, butthe Gita, I could understand it
and that's why I'm readingseries of books, the Gita for
Kids, the Gita forEntrepreneurship, the Gita for
Housewives, the Gita for WorkingWomen.
I'm writing series of.
(25:03):
Based on that.
Lovely.
Beverly (25:05):
I love that.
What's been your mostunexpected, serendipitous moment
in business?
Sue (25:11):
I'm experiencing that every day.
And that is the faith actually.
You have to experience yourfaith.
Every moment is full ofmiracles.
Just because I'm going tobackyard and I'm seeing peaches,
seeing a flower blooming that isa miracle.
It is happening every day, everymoment.
Yeah, I think it's what
Beverly (25:31):
you look for.
If you look for miracles, youwill find them.
If you look for evil or negativeor complaints, you will find
them everywhere.
Sue (25:41):
Basically there is a big screen and if there is a one
black dot people focus on blackdot, there is a whole white
screen.
Yes, exactly.
Beverly (25:49):
So have you ever thought about quitting and what
pulls you back?
Sue (25:52):
No, actually I never quit anything.
And sometimes my kids think thatis a problem.
And I think it is better to quitfew things.
But, it didn't come easy becauseI want to hold on everything.
And somehow that was ingrainedin my mind.
I shouldn't be a quitter.
Quit is a loser when you areactually going at higher level,
you have to let go of the lowerlevel things.
Beverly (26:14):
Yes.
What is the worst advice you'veever received?
Sue (26:18):
I cannot call them worst advice.
I would just say still it wasthe advice, someone who was
giving me it was they werehaving the best intention, but
the advice was not suitable forme.
Beverly (26:31):
What feels right for you.
What's a surprising way thatyour personal values show up in
your business?
Sue (26:37):
Other people's behavior doesn't bother me.
And I think, that is one of thebest benefits.
And it shows everywhere.
Surprising way.
Beverly (26:46):
I think if you can let it go, let all that stuff go,
that let them do their thing,that is a very powerful lesson
because it doesn't reallyinvolve you and you can't have
that expectation.
It's really hard.
So I Do Have a magic wand and mymagic wand helps us travel
forward and back in time.
So I want us to go back in timeto 18-year-old Sue and I wanna
(27:08):
give her a piece of advice thatyou wish you had known then that
you live all the time now.
Sue (27:14):
The piece of advice, for 18-year-old, Sue I could give,
it's the don't put yourself onthe back burner.
You give priority to yourselfbecause once you are good, you
can add value to other people'slives because I learn everything
hard way.
See I was bedridden, one yearbecause I didn't take care of my
health because I just kept ongiving, when you are, cup is
(27:35):
full, you can give more and moreto others.
If your cup is not full and ifyou're trying to give to others,
you are hurting yourself.
Give yourself enough priority.
Because when once you are good,everything is good.
So that is what I would say,18-year-old.
Beverly (27:51):
What would 18-year-old Sue say about your life now?
Sue (27:55):
My 18-year-old Sue says that, you evolved a lot because
most of the people, they havethe same thinking as they're
born and when they live theearth.
18 years old, Sue is reallyproud of this Sue because she
sees that Sue has been changingand improving every day.
(28:17):
18-year-old.
I was a basket case.
I was more like a liability.
And now I'm on a totallydifferent side of the world.
I'm more like asset, so18-year-old, so is very proud of
current Sue.
Beverly (28:29):
That's awesome.
Okay.
I'm gonna wave the magic wandand we're gonna go to the future
what ripple effect do you hopeyour story or your voice has on
the next generation ofentrepreneurs?
Sue (28:39):
So the books which I'm writing, those are going to
leave behind and they're goingto help every human being on
this earth, whoever chooses to,I hope it reaches to everyone.
That's why I'm writing book forevery different niche.
And when I'm gone and when I'm,I will be reborn next life.
I have no connection with thisbecause I will be totally
(29:01):
forgotten that I had done thatwork.
And so I will have no credit, nonothing related to that.
But when I leave this earth, Iwill show my face to the creator
and the creator will say, goodjob means I'm faithful servant.
You did a really good job.
And I just want that.
I don't want to prove anyone onthis earth.
I just want to prove to thecreator that okay.
(29:23):
I'm a good person and that's whyreally I'm not looking for other
people's approval.
Beverly (29:27):
That's good.
I feel like that it is about,it's sometimes the most simple
things, right?
It's the most simple things thatmatter.
The last, part of the segment isabout, what does being wickedly
branded mean to you and how doyou show up wickedly branded and
what advice would you give toothers to be more wickedly
branded?
Sue (29:45):
Many times people have imposter syndrome, and I had
imposter syndrome myself,whatever, thing you think, okay,
this is not perfect, that isactually helping you a lot
because no English is my thirdlanguage and there might be so
many other.
Ladies, they are hesitant tostart their own business and
they're scared.
(30:06):
But no, my success will givethem hope so that they can start
and they can scale their ownbusiness.
Anytime soon you areimperfection.
It's, you are actually a pluspoint.
So you should use that meansthere is a story, right?
There's, one bucket was, havinga hole.
There was a lady, she alwayscarried two bucket.
(30:27):
One bucket was perfect, otherbucket was having hole.
Then the bucket with hole wastelling her that, I'm really
sorry I'm not, letting you carryall water to your house because
of the, this hole.
But she said, just look at thewalkway.
I always hold you on the sidewhere all the flowers are there.
You are watering all thoseflowers.
(30:48):
You created that walk face.
So beautiful.
So I know your imperfection andI know how to use it for
benefit.
So if you think you are notperfect, that is your brand and
you give hope to others becauseof your imperfection.
Beverly (31:04):
That is such a nice story of finding the good in all
things.
Even in your flaws or the thingsthat you think that are, don't
have value, what it can teach.
And it is something that I'vevery sharing my story of how
I've struggled is just somethingthat I feel.
There are people who struggletoo, and maybe they just need
someone that says, Hey, I'mhere.
I'm giving a hand to that.
(31:25):
I love that story so much.
So where can our listenersconnect with you and your work
and what you're up to, Sue,learn more about NuBeginnings
and your podcasts.
Talk about where people can findyou.
Sue (31:35):
Yeah.
You can become guest on mypodcast like Beverly.
You can actually, it isNuBeginning inspiration for you
podcast.
You can listen and, review andread and let us know what topics
you want us to cover.
We will surely cover because my,every episode is based on the
feedback.
Feedback I get from theaudience.
Also, my website calledNuBeginning.com and new is
(31:58):
spelled a NuBeginning.com.
And there you'll find lots offree resources, lots of
freebies, so you can join ourfree community join venture
collaboration.
It is on Facebook and I'm alsotransferring on courses dot gg,
so there is a free communityalso on LinkedIn I'm active, but
on LinkedIn I got verified so Ihad to put my real name and my
(32:20):
real name is really long, so Ihope you find me.
Actually I'm influencer onLinkedIn.
I'm very much active over there.
I have a new website comingup.com and that will be only for
my spirituality and my books andbasically some one-on-one
programs over there.
(32:40):
So there are various places youcan find me.
And get help of my freecommunity and just see how we
can help you.
Beverly (32:49):
That's such good information to help find and
there's free information, whichis great.
So you can learn as much as youcan and see if you wanna dive
deeper with Sue.
The two encounters I've had withher, plus our LinkedIn chats
have been amazing.
This conversation's beenincredible.
For my listeners, I really hopethat you found today's episode.
It would give you some newideas, made you not feel so
(33:10):
alone and some of the strugglesand money and all the different
things, and maybe thinkdifferently about your drivers
and your drainers.
And to take a little bit ofaction around that because here
is the most important.
Your message matters.
Your work matters, and the worldneeds to hear what you have to
say.
Marketing isn't just aboutvisibility.
It's about impact.
(33:31):
It's about connecting with theright people in a way that feels
true to you.
So just keep showing up.
Keep sharing your brilliancewith the world and keep making
the magic you are meant to do onthis planet with the world.
And hey, if you ever feel stuck,know that you don't have to do
it alone.
People like Sue can help.
And we're here to help you turnyour sparks, your ideas into a
(33:54):
wildfire for the world to enjoy.
So until next time, I want youto dare to be Wickedly Branded.
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