Marketing McCants: Build Your Business with Cheryl McCants , Your Marketing Momma

The integration of diverse synergies with Black-owned businesses is a surefire formula for success. Listen up as I share my insights about how culturally diverse businesses share and communicate their messages respectfully to make a positive impact on our society. 

We’re thankful for changemakers who advance equity and foster innovation in a business world that may feel stagnant or regressive at times. Tune in as I discuss the importance of Black changemakers in creating more business opportunities for economic empowerment as well as cultivating innovation. 

How can Black-owned businesses communicate diversity to shape culture and create stronger communities? In this first episode of Black History Month, I showcase how Black-owned businesses bring authentic cultural representation to the forefront to foster community connections and inspire others. 

Whether you’re aware of it or not, your overall mental health and well-being directly impacts the health of your business. Let me teach you how you can ensure the well-being of your business not only for your own good, but also the good of your colleagues, clients, customers, and marketing campaigns. 

In this noisy world with many communication channels vying for our attention, it can be difficult to hear through the chatter. In this episode, I list three reasons why simply picking up the telephone and calling people can help you and your business feel reconnected, revitalized, and rejuvenated. 

While you might like to think you’ve got a 20-20 eye for your company’s work objectives, we’ve all got our blind spots. Listen in as I highlight three clear categories of marketing objectives for you to consider to finetune your vision for your company’s future. 

The new year is a great time to take a “vital temperature check” on how your business community sees you, just like getting that annual physical to make sure you’re A-OK. Tune in as I discuss three ways you can find out how your company is doing from the perspective of your business peers. 

As business owners, we are in the people business – the key to any healthy business. In this last episode of 2024 on the last day of 2024, I recommend three resolutions you can make to keep your business thriving and connected in 2025.  

What are the three P’s of a thriving business ecosystem? The first is Presence (which sounds about the same as Presents on this Christmas Eve of course), plus Process and Policy Review. Learn how you can leverage these three P’s as you wind down 2024 and plan for 2025. 

As part of this month’s series on building relationships in our business ecosystem, we offer a special guest episode featuring our very own podcast producer, Harvey Morris. Harvey is an Emmy award-winning musician, music producer, and the audio producer for our podcast series. 

The financial and employee assessments that we business owners tie up at the end of the year are key to keeping business relationships strong in the new year. Listen in as I teach you how to evaluate the health of your company to prep for 2025. 

Competitors and rivals are an integral part of any business ecosystem, and we can gain valuable benefits from building relationships with our competitors. Tune in as I discuss how you can “Love thy competitor as thyself” for the good of your business. 

To conclude this month’s marketing meal, I offer three great ways you can tend to the details, do the little things to clean up your business, and manage your bite-sized marketing messages this season.  

Like the end of a good meal that leaves you craving something sweet, you want clients that come back. In this episode, I present three ways you can sweeten up your marketing meals so your clients can keep giving you business. 

Marketing – and what it says about your business – serves as the Thanksgiving turkey that sustains your business through the holidays. Tune in as I discuss how to cook marketing campaigns that make your business memorable and buzzworthy. 

Like crafting a Thanksgiving meal, you need to break down your marketing campaign plan into bite-sized tasks. Listen in as I explain Marketing Mac & Cheese – not that blue box, but the ingredients for a successful marketing campaign.  

In the spirit of twenty-twenty hindsight, I go over the importance of reviewing your marketing plans. Let’s learn from our past campaigns as we continue on our journey of lifelong learning.  

Every business has an origin story. Listen up as my daughter, Courtney McCants, interviews me about how I started Impact Consulting Enterprises and my commitment to lifelong learning over the 35-plus years since I founded my agency. 

Communicating with cultural relevance can give you a competitive edge in today’s diverse, multicultural market. Tune in as I discuss why cultural relevance can help ensure the long-term success of your business.