Welcome to 2025's first episode of Marketing Mindset, where we're tackling the biggest shift in marketing since the internet: AI's transformation of how customers find and choose businesses.
This is going to mark the year where AI stops becoming just like a buzzword that you see on LinkedIn every now and then.
It's not just going to be a fancy shiny object tool that you're going to be using every now and then. It is going to become a fundamental part of how customers find and how customers choose to work with your business.
In this episode, we dive deep into how AI is revolutionising the B2B landscape, exploring:
- Why traditional keyword-based search is being replaced by conversational AI
- How to prepare your marketing foundations for the AI revolution
- Essential steps to optimise your digital presence for AI understanding
- Why quality content matters more than ever in the age of AI
- Practical strategies for diversifying beyond Google
Whether you're a marketing professional or business owner, this episode provides crucial insights into preparing your business for the massive changes AI will bring to marketing in 2025.
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