Is the traditional 'marketing funnel' dead - and what's replaced it in 2025?
Taking my 6-year-old to the toy store revealed something fascinating about modern customer behavior: the path to purchase isn't linear anymore. Instead, it's a chaotic web of AI recommendations, social proof, and endless options.
Google calls this the "messy middle" - that space between first interest and final purchase. While this concept isn't new, it's taken on a whole new meaning in our AI-driven world.
In this episode, we dive deep into:
- Why traditional marketing funnels are failing in 2025
- How AI is transforming the way customers discover and choose businesses
- The six psychological triggers driving purchase decisions
- Practical strategies for showing up at every stage of your customer's journey
- Why embracing chaos might be your best marketing strategy
Whether you're struggling to understand how AI is impacting your marketing or looking to better connect with today's constantly-distracted customers, this episode will help you navigate the new reality of customer discovery.
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