Is the traditional 'marketing funnel' dead - and what's replaced it in 2025?
Taking my 6-year-old to the toy store revealed something fascinating about modern customer behavior: the path to purchase isn't linear anymore. Instead, it's a chaotic web of AI recommendations, social proof, and endless options.
Google calls this the "messy middle" - that space between first interest and final purchase. While this concept isn't new, it's taken on a whole new meaning in our AI-driven world.
In this episode, we dive deep into:
- Why traditional marketing funnels are failing in 2025
- How AI is transforming the way customers discover and choose businesses
- The six psychological triggers driving purchase decisions
- Practical strategies for showing up at every stage of your customer's journey
- Why embracing chaos might be your best marketing strategy
Whether you're struggling to understand how AI is impacting your marketing or looking to better connect with today's constantly-distracted customers, this episode will help you navigate the new reality of customer discovery.
Links and resources:
🔗 Leave a review
🔗 All Blogs & Podcasts
🔗 Work with us
🔗 Instagram
🔗 LinkedIn
Popular Podcasts
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Amy Robach & T.J. Holmes present: Aubrey O’Day, Covering the Diddy Trial
Introducing… Aubrey O’Day Diddy’s former protege, television personality, platinum selling music artist, Danity Kane alum Aubrey O’Day joins veteran journalists Amy Robach and TJ Holmes to provide a unique perspective on the trial that has captivated the attention of the nation. Join them throughout the trial as they discuss, debate, and dissect every detail, every aspect of the proceedings. Aubrey will offer her opinions and expertise, as only she is qualified to do given her first-hand knowledge. From her days on Making the Band, as she emerged as the breakout star, the truth of the situation would be the opposite of the glitz and glamour. Listen throughout every minute of the trial, for this exclusive coverage. Amy Robach and TJ Holmes present Aubrey O’Day, Covering the Diddy Trial, an iHeartRadio podcast.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.