How do you scale a brand without losing what made it work in the first place?In this episode of Marketing Mindset, we’re joined by Sean Christman, VP of Ops at Cuts Clothing, a brand that’s not just riding the DTC wave but defining how to build for the long game.
- The 3-part framework Cuts uses to plan product and marketing: Same-to-Same, New-to-Same, and New-to-New
- Why creative, not product, is the most important variable to optimize
- How to align seasonal marketing with customer behavior (and avoid ad fatigue)
- A simple system to preserve institutional memory and avoid relearning the same lessons
Sean unpacks the behind-the-scenes playbook Cuts uses to plan seasonal launches up to a year in advance, while still staying nimble enough to iterate monthly on creative, marketing angles, and positioning.We cover:Whether you're a DTC brand or a performance agency, this conversation is a masterclass in turning operational rigor into repeatable growth.
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