How do top-performing agencies actually approach creative testing?In this episode of Marketing Mindset, I’m joined by Anze Markovic—founder of Unlock Performance and a seasoned creative strategist who’s worked on campaigns spending well into the 7 figures.
- How to prioritize messaging angles based on impact and audience size
- Why iterating on “medium performers” can drive more efficient wins
- How to balance client expectations for novelty with performance-driven repetition
- When to double down—and when to kill a concept
- The underrated power of copywriting in creative success
We break down the real workflow behind creative strategy and ad testing:Anze also shares how his team sources and scales UGC, why cross-client benchmarks are essential, and how old-school advertising books still shape his modern playbook.Whether you’re a performance agency, a media buyer, or a founder investing in paid ads—this conversation is a masterclass in thinking like a creative strategist.
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