How do you carve out your own space in a saturated wellness market? In this episode of #MarketingMindset, we're joined by Karina, a seasoned media buyer working with Bees & Trees—a premium Manuka honey brand from New Zealand. We dive deep into how to differentiate your product by leaning into authenticity and consumer trust.
Discover the strategic power of blending holistic education with genuine brand storytelling to reach customers at exactly the right moment.
Featuring:
- Understanding consumer research for deep market positioning
- Why discounts aren't always your best marketing play
- How authority figures shape consumer trust—and how to leverage them effectively
- Creative strategies to make your brand stand apart in competitive industries
If you're looking for actionable insights to grow your brand sustainably by resonating deeply with your audience, tune in!
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