Marketing Over Wine

Marketing Over Wine

Marketing Over Wine is a podcast where marketing professionals talk about the behind-the-scenes of marketing (their career stories, marketing strategies, successes, failures, challenges, and misconceptions) over an occasional glass of wine. The stories are funny, emotional, and, above all, insightful. Whether you're just starting out in marketing and need to learn the ropes, an experienced marketer seeking fresh perspectives, or a business owner looking for insights to boost your brand, you’re in the right place. Each episode is an unfiltered masterclass. So, come join us.

Episodes

June 13, 2024 56 mins

Lisa Apolinski is a digital marketer, content coach, international speaker, and author.

In 2012, Lisa founded 3 Dog Write, Inc., a full-service digital consulting agency. Before then Lisa has been in digital marketing for 2 decades, bringing her years of experience to 30+ years.

In the last ten years, Lisa has helped her clients create nearly $1 billion in revenue growth. 

She has been featured on Forbes.com and the New York Times ...

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Today’s guest is Omobolaji Ajibare, popularly known as Bolaji Billionss or TheSocialMediaOga. Omobolaji is the social media manager’s manager, video content creator, coach, and speaker.

In this episode, we discuss;

  • How to create engaging social media content
  • What it means to be a social media marketing manager
  • Difference between content creator and Influencer
  • Differences between a social media manager and a content crea...
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Social media management is one of the most misunderstood roles in marketing.

“Is a social media manager a content creator?”

“Is it not just posting on social media?”

“Social media managers should have a large following to prove their worth.”

“Social media marketing is irrelevant — it doesn’t drive sales.”

Today’s guest is Elise Dalrymple-Keast. She’s the director and co-founder of Brainsitters, a social media marketing agency spec...

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How do you write “unboring” content that is HUMAN — Holistic, Useful, Memorable, Authentic, and Neat?

Today, Rebecca Rosenberg, a conversational copywriter and brand strategist, shares the story and insights from her seven-year in-house and seven-year freelance marketing career. She also talks about the HUMAN framework she coined to write unboring content for leading brands.

Rebecca has worked with notable brands like Investopedia,...

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As the lead product marketer, Ore Badmus leads the product and communications team at Pade HCM, a SaaS company that helps African businesses hire, manage and pay their team.

She's also the co-founder of Temsi Africa, an initiative helping more people transition better and grow in their tech marketing careers to populate a truly rewarding ecosystem.

She has previously worked with the FinTech startup Eyowo, the popular EdTech uLe...

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In this week's episode, we chat with Ashley Cummings, a freelance writer for SaaS, e-commerce, and marketing brands.

Ashley has written for top brands like Shopify, Copyhackers, Clearscope, Dreamhost, HostGator, Salesforce, and many others.

On the personal side, when Ashley is not on Twitter or LinkedIn, she’s writing a newsletter called Content Connect that reaches 7,000 content marketers and writers.

Enjoy the episode, and le...

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As the former co-founder and managing partner at Digital Natives Group, Ben Guttmann’s team was behind the #1 most popular destination marketing app (I Love NY) and the #1 best-selling book of 2014, “Grain Brain” by Dr. David Perlmutter. He has also worked with other renowned clients such as Comcast, the NFL, NBCUniversal, Hachette Book Group, and The Nature Conservancy.

Today, Ben is an author and has written a book titled "S...

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Katherine Igiezele is a UX Writer and Strategist at TopTal and the founder of UX Content Champ. Besides her love for everything pink, Kat works passionately at the intersection of product-led growth and user experience. 

In this episode, she shares the origin of her career story, addresses misconceptions about UX writing, breaks down UX writing in its entirety, talks about her course, the UX Content Champ, and much more. Enjoy!

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As a SaaS Content Marketer and SEO, Michael Keenan helps SaaS companies get new users from Google and turn them into paid accounts.

Over the years, he has worked with brands like Shopify, Descript, HelpScout, Fiverr, Segment, Aura, WorkRamp, and many more. Mike is also the co-founder of Peak Freelance, a global freelance writing community.

But Mike didn’t start there. At age 12, he began working in restaurants. Then, he worked as ...

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From studying microbiology to becoming a B2B SaaS Content Marketer, this is the career story of Praise Ojekudo.

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A new episode of the Marketing Over Wine podcast is released every Thursday! 

If you liked this episode, please subscribe and tap the notification bell to inform you when the next episode is published.


⌚ TIMESTAMPS

(00:00) - Introduction

(00:47) - Meet Praise Ojekudo (Nkem)

(02:01) - Switching from microbiology...

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My guest on this episode is John Fawole, a Web3 technical writer and the content marketing lead at Blockchain Alpha. John has worked with leading Web3 brands like Alchemy, Coinbench, Celo Foundation, Quicknode, NFTify, and Hacken.


The crazy part? John does all this while studying law at the prestigious Obafemi Awolowo University in Nigeria.


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A new episode of the Marketing Over Wine podcast is released every Thursday!...

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In this episode, Elvis O. Kawedo, a fashion, beauty, and culture journalist who has worked with leading brands like BBC News, Essence Magazine, Folklore, Okay Africa, Quartz Africa, Mail & Guardian, and many more, shares what it means to be a fashion journalist, how his career began, and much more.


CHAPTERS

(00:57) - Meet Elvis Kachi (Elvis O. Kawedo)

(02:14) - Who is a fashion journalist?

(03:27) - Fashion bloggers Vs Fas...

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As a ​brand ​communications ​manager, Esther Felix leads ​the ​communications ​team, manages partnerships that benefit the brand, and more.

In this episode, she shares her brand & marketing communications origin story, how she uses storytelling and personality embodiment to ensure consistent messaging, and her career lessons.


CHAPTERS

(00:00) - Introduction

(00:54) - Meet Esther Felix

(01:34) - The journey to becoming a ma...

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In this episode, Grace Nikae, a former international concert pianist and music prodigy, shares how she made the switch to brand & content strategy, the inspiration behind it, how she makes her strategies human-centered, and much more.


CHAPTERS

(00:58) - Meet Grace Nikae

(02:05) - Origin story behind getting into the marketing industry

(04:20) - How she combines her creative side with the rigid ​sphere ​of ​startup ​marketi...

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Are transferable skills worth it? Yes, they are!

In this week's episode, Margaret Etudo shares how she's building a medical writing career with her pharmacy background, her process for getting marketing leads, and how she got to work with brands like Forbes, WebMD, Healthline Media, and other prominent brands.


CHAPTERS


(00:59) - Meet Margaret Etudo

(01:56) - Backstory of becoming a medical writer and content mark...

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In this episode of the Marketing Over Wine podcast, we chat with Olabisi Adelaja, a content & growth marketer, about her career journey, lessons so far, and how she pivoted from international relations.


CHAPTERS


(01:01) - Meet Olabisi Adelaja

(01:31) - What is content marketing in the simplest of words?

(03:16) - Is content marketing restricted to only articles?

(04:18) - Differences between content marketing for ...

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November 7, 2023 1 min

A lot has been said about marketing, campaigns, and strategies on the internet, but not much has been said about the stories and experiences of the marketers behind them.

This is Marketing Over Wine, a podcast where we talk to the marketers behind the companies, strategies and campaigns you see in the world today. 

In each episode, they share the strategies and tools they use, how they manage their earnings and price their service...

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