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Geofencing makes sense for many types of law firms, including divorce, criminal and personal injury lawyers. Including location based advertising in your marketing mix is highly recommended in 2024 if your budget allows. Consider that where a consumer is physically at can give you clues as to what their needs may be.
For example, if a consumer is at a body shop, they may have been involved in a car accident. We can target a list of body shops and collision repair centers in your area and serve ads to those visitors. People at a hospital may be injured or visiting a family member and may be in need of a personal injury lawyer at some point, even if they aren’t thinking of that right at the moment they are in the hospital (which is why we continue to serve ads for a specific period after they have initially triggered the geofence).
A criminal attorney may want to target police stations and local jails. A DUI lawyer could target bars and pubs. A divorce lawyer may want to target therapist offices or counseling centers. Maybe you want to geofence your competitors! There are many possibilities when it comes to geofencing for attorneys.
Learn more, as you listen to this episode.
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