Understanding the Buyers Journey in the Digital Age

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Before the digital age, potential clients often browsed the Yellow Pages to find a lawyer. Their decision on whether or not to hire a particular firm would then depend on how their inquiry was handled by the receptionist, legal assistants, and solicitors.

In the digital age, potential clients are more likely to research and contact lawyers online. It is critical to consider the customer journey stages to understand how potential clients make their decisions:

• Awareness stage: The potential client is experiencing a problem or opportunity and is looking for information.
• Consideration stage: The potential client has identified the problem and is researching possible solutions.
• Decision stage: The potential client decides who to buy from.
• Advocacy stage: The client chooses whether to buy again and recommend the firm to others.

Listen to this episode for a more Indepth explanation.

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