Michele Ringelberg is the Owner and CEO of ThrivePOP, a digital marketing agency specializing in the cannabis, technology, and manufacturing industries. As a certified Hubspot Gold Partner, a Google Ad Certified Partner, and a WBENC-Certified woman business owner, she helps B2B and B2C businesses scale by implementing marketing tactics that generate leads and traffic. Michele also volunteers for the National Cannabis Industry Association’s (NCIA) Marketing & Advertising Committee, where she educates business owners about marketing in the cannabis industry.
Olivia Johnson is the Director of Marketing and Content Strategy at ThrivePOP. She began as a Digital Traffic Manager and has been with the company for five years. Before ThrivePOP, Olivia was a Project Coordinator at 40 VISUALS, where she managed new business development and project timelines.
In this episode…
As we step into 2025, the integration of AI and automation in marketing has sparked debates on their role and impact on creativity and strategy. Several marketing campaigns in 2024, like Gemini’s ad in the 2024 Olympics and Bumble’s campaign to renounce celibacy, garnered outrage among audiences. How can businesses leverage AI responsibly in 2025?
Marketers Olivia Johnson and Michele Ringelberg caution against replacing marketing teams with AI since it can’t replace strategy and creativity. Instead, they recommend leveraging various tools to aid in campaign creation, like ChatGPT for written content or Google’s Gemini for image and video creation. In 2025, Michele and Olivia anticipate the rise of short-form videos on niche social media platforms and an emphasis on organic content, so they suggest creating custom AI prompts to generate memorable campaigns.
In this episode of Marketing That POPs, Michele Ringelberg and Olivia Johnson of ThrivePOP chat about their marketing and AI predictions for 2025. Together, they discuss popular trends and campaigns in 2024, AI regulations in the cannabis industry, and how to optimize AI tools for campaign creation.
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