Branding: Stop Ignoring These Essential Steps

Michele Ringelberg is the Owner and CEO of ThrivePOP, a digital marketing agency specializing in the cannabis, technology, and manufacturing industries. As a certified Hubspot Gold Partner, a Google Ad Certified Partner, and a WBENC-Certified woman business owner, she helps B2B and B2C businesses scale by implementing marketing tactics that generate leads and traffic. Michele also volunteers for the National Cannabis Industry Association’s (NCIA) Marketing & Advertising Committee, where she educates business owners about marketing in the cannabis industry.

Olivia Johnson is the Director of Marketing and Content Strategy at ThrivePOP. She began as a Digital Traffic Manager and has been with the company for five years. Before ThrivePOP, Olivia was a Project Coordinator at 40 VISUALS, where she managed new business development and project timelines.In this episode…

Branding can make or break a business, yet many brands aren’t consistent with their efforts. From unclear messaging and a contradictory identity to inconsistent visuals, these gaps can leave potential customers confused or disengaged. How can businesses craft a brand that stands out and builds trust and recognition?

Branding experts Olivia Johnson and Michele Ringelberg outline key steps to developing a strong brand foundation. Brands should begin with a mission statement, vision, and core values to shape the brand’s identity before diving into design. When developing your brand design, Michele and Olivia suggest creating cohesive logos, typography, and color palettes to strengthen brand recognition. Maintaining a consistent brand voice and communication is crucial, so businesses should tailor their messaging for various platforms while maintaining a unified tone.

In this episode of Marketing That POPs, join Michele Ringelberg and Olivia Johnson of ThrivePOP as they discuss building a compelling and consistent brand identity. Together, they talk about the use of taglines, how to develop your brand’s personality, and when to initiate a rebrand.