How To Turn Brand Voice and Strategy Into Measurable Marketing Goals

Grace Clemens is the Founder and CEO of SGC Marketing, a strategy-first digital marketing agency. With over 14 years of experience in copywriting, digital strategy, and multichannel marketing, she has scaled startups and built high-performing campaigns for global brands. Before founding SGC, Grace helped grow SilkFred’s revenue 5x and managed the marketing strategy for the $100M XPRIZE Carbon Removal initiative.

In this episode…

Many businesses struggle to build a strong digital presence that translates into measurable results. From chasing viral trends that don’t lead to conversions to using a one-size-fits-all approach across platforms, companies often miss opportunities to connect authentically with their audiences. How can brands refine their strategy to focus on meaningful engagement, consistent messaging, and sustainable growth?

Digital marketing strategist Grace Clemens suggests focusing on strategy, growth, and communications. Brands should define their values and mission early, adapt copywriting tones and content to specific platforms, and leverage data-driven audits to identify performance boosters. Grace also urges brands to use trends selectively to prioritize authenticity and create consistent value-driven content. 

In this episode of Marketing That POPs, Olivia Johnson and Michele Ringelberg interview Grace Clemens, Founder and CEO of SGC Marketing, about creating authentic digital marketing strategies. Grace talks about platform selection, trend adaptation, and how audits uncover hidden opportunities for growth.