How To Use AI for Your Business

Michele Ringelberg is the Owner and CEO of ThrivePOP, a digital marketing agency specializing in the cannabis, technology, and manufacturing industries. As a certified Hubspot Gold Partner, a Google Ad Certified Partner, and a WBENC-Certified woman business owner, she helps B2B and B2C businesses scale by implementing marketing tactics that generate leads and traffic. Michele also volunteers for the National Cannabis Industry Association’s (NCIA) Marketing & Advertising Committee, where she educates business owners about marketing in the cannabis industry.

Olivia Johnson is the Director of Marketing and Content Strategy at ThrivePOP. She began as a Digital Traffic Manager and has been with the company for five years. Before ThrivePOP, Olivia was a Project Coordinator at 40 VISUALS, where she managed new business development and project timelines.

In this episode…

People’s most common fear concerning AI is that it will take over their positions, but AI is only as intelligent as the information we input, so it requires human creativity. AI is optimal when used as an idea-generation tool and enhanced with a brand’s personal touch. How can you leverage AI to elevate your marketing efforts?

Some of the most well-known brands utilize AI to improve the customer experience and provide personalized recommendations. For instance, Netflix’s AI tool can curate a list of movies and TV shows based on the watcher’s preferences, whereas Wayfair uses AI and augmented reality so consumers can fill a space with furniture. Experts Michele Ringelberg and Olivia Johnson have experimented with various tools for marketing campaigns and initiatives. Olivia recommends using generative AI tools like ChatGPT for content creation, like vlogs, social posts, and even video scripts. Michele likes using Semrush to analyze trends and competitor campaigns. No matter the tool you choose, integrating your brand voice is crucial for any AI-driven campaign. 

In this episode of Marketing That POPs, Michele Ringelberg and Olivia Johnson talk about how to use AI to suit your company’s goals. Together, they share the do’s and don’ts of AI experimentation, various use cases for AI, the types of AI models, and why you shouldn’t worry about AI overtaking your job.