Is AI Taking Over SEO? Matt Bertram Weighs In

Matt Bertram is the Head of Digital Strategy at EWR Digital, a digital marketing agency for industrial, energy, and B2B companies. He is also the Chief Marketing Officer at Oil and Gas Global Network, the largest network of podcasts for the oil and gas industry. With over 15 years of experience in digital marketing, Matt has led initiatives across various industries, including energy, healthcare, and Web3. He co-hosts The Unknown Secrets of Internet Marketing, a top-rated SEO and digital strategy podcast.In this episode…

With evolving SEO algorithms, shifts in paid advertising, and the need for authentic brand storytelling, many businesses either waste marketing resources or fall behind on their strategies. How can companies adapt their marketing strategies to remain effective and competitive?

Digital marketing and SEO strategist Matt Bertram recommends embracing data-driven strategies, focusing on storytelling to build brand trust, and tailoring marketing tactics to evolving algorithms and audience behaviors. He has developed the “7-11-4” formula, which involves ensuring prospects consume seven hours of content, encounter a brand 11 times, and see it across four platforms. By prioritizing strategic alignment, continuous learning, and targeted experimentation, companies can generate impactful results.

In this episode of Marketing That POPs, Michele Ringelberg and Olivia Johnson host Matt Bertram, Head of Digital Strategy at EWR Digital, to talk about building adaptive digital marketing strategies. Matt discusses AI’s role in marketing, how to avoid common ad mistakes, and Google’s shift toward semantic search.