Leveraging CBD and THC Marketing To Break the Stoner Stereotype

Bianca Snyder is the CEO of Society’s Plant, an artisanal hemp company. She is also the Founder of High Society Mama, a community that destigmatizes cannabis use during motherhood, and The Node Chicago, an experimental event venue. After a decade in the wine and spirits industry, Bianca transitioned to cannabis advocacy to promote plant-based wellness among mothers seeking alternatives to alcohol. In this episode…

Can cannabis and parenting co-exist without judgment? Despite growing acceptance of plant-based wellness, many moms still face stigma when using cannabis to manage stress, anxiety, or sleeplessness. As parenting expectations rise and mental health struggles persist, how can mothers explore cannabis as a viable and safe option?

Cannabis educator and marketing strategist Bianca Snyder promotes a beginner-friendly, low-dose approach to ease the fear of feeling too high from the effects of cannabis. By experimenting with proper dosing of various cannabinoids, like CBD-A and THC-A, mothers can reduce anxiety, improve sleep, and enhance intimacy. For marketers, Bianca recommends speaking to the emotional realities of motherhood to build trust, a loyal audience, and brand visibility in this heavily regulated market. 

Tune in to this episode of Marketing That POPs as Michele Ringelberg and Olivia Johnson interview Bianca Snyder, CEO of Society’s Plant, about using cannabis marketing to break stigmas and support moms. Bianca discusses how product education builds trust, why authenticity drives audience growth, and how CBD-A soft gels help with stress and anxiety.

Bianca Snyder is the CEO of Society’s Plant, an artisanal hemp company. She is also the Founder of High Society Mama, a community that destigmatizes cannabis use during motherhood, and The Node Chicago, an experimental event venue. After a decade in the wine and spirits industry, Bianca transitioned to cannabis advocacy to promote plant-based wellness among mothers seeking alternatives to alcohol. Here’s a glimpse of what you’ll learn: • [00:00] Introduction• [0:48] Bianca Snyder introduces herself as the High Society Mama• [2:57] Why normalizing cannabis use for parents helps reduce broader societal stigma• [7:53] The difference between THC, THC-A, CBD, and CBD-A, and their effects on the body• [10:18] How a legal loophole allows THC-A products to be sold online and the implications for the market• [13:59] Bianca’s background in marketing and how it helped her grow her cannabis-focused social media presence• [25:57] The emotional burden working moms and stay-at-home moms share — and how cannabis can support them• [31:10] Bianca shares her nighttime supplement routines, including CBD-A and magnesium • [34:17] Bianca’s plans for a cannabis product education funnelIn this episode…Can cannabis and parenting co-exist without judgment? Despite growing acceptance of plant-based wellness, many moms still face stigma