Sales That Don’t Suck: Strategies From the Sales Maven

Nikki Rausch is the Founder and CEO of Sales Maven, a coaching and training company helping women entrepreneurs and business leaders master authentic sales conversations. With over 25 years of sales experience, she has sold to organizations like The Bill & Melinda Gates Foundation, Hewlett-Packard, and NASA. Nikki also holds a Master Certification in neuro-linguistic programming, has written three books, and hosts the Sales Maven Podcast, which is ranked in the top 1% globally. 

In this episode…

Sales conversations can feel awkward or inauthentic, and entrepreneurs’ fear of being too pushy or facing rejection may make them hesitate during the close. How can service-based professionals overcome this discomfort and lead sales conversations that feel natural and yield results?

Sales coach and trainer Nikki Rausch has developed a five-step selling framework to help sellers build rapport, guide clients through the buying process, and issue invitations to close without pressure. The strategy involves utilizing techniques like matching and mirroring to increase likeability and credibility and crafting discovery questions, like right-fit and expertise questions, to uncover client needs and personalize offers. Staying top-of-mind can also turn initial rejections into future sales.

In the latest episode of Marketing That POPs, Olivia Johnson and Michele Ringelberg host Nikki Rausch, Founder and CEO of Sales Maven, to discuss building confident and conversational sales processes. Nikki talks about guiding potential clients to a decision, helping clients overcome decision fatigue, and bridging the sales and marketing gap.