Springbig Strategies: The Future of Email and Text Marketing in the Cannabis Industry

As the VP of Partnerships at Springbig, Eric Zeiri is driven by a passion for building strong, lasting relationships with partners and making an impact in the cannabis industry. Outside of work, Eric brings the same enthusiasm to his personal interests — whether it’s his love for EDM (Eric was known as DJ EZ back in his college days), his dedication to training as a gourmet chef in the hopes of impressing Gordon Ramsay, or speaking Hebrew.

As the Director of Client Growth at Springbig, Corey Hines is passionate about helping businesses thrive and grow through innovative solutions. Outside of work, being a girl dad has taught Corey a lot, including that he doesn’t just have to wear pink on Wednesdays! In true Florida fashion, he takes great pride in his lawn care, and when he’s not in pink, you’ll find him proudly sporting the Black and Gold as a dedicated Steelers fan.

In this episode…

Despite widespread beliefs, email and SMS marketing are not outdated. These marketing channels can increase conversions through personalized messages and offers. Yet regulated industries like cannabis must adhere to strict regulations that can limit these efforts. How can you optimize email and SMS marketing campaigns while remaining compliant with industry standards?

Marketing partners Eric Zeiri and Corey Hines maintain that email and SMS marketing aren’t about the number of messages you send but rather sending the appropriate message to the right people at the most opportune time. This may require segmenting audiences into various groups based on the products they purchase. Corey and Eric advise cannabis businesses to leverage preapproved templates to craft compliant messages while increasing deliverability. Platforms like Springbig allow you to measure campaign effectiveness, offer exclusive rewards and deals, and ensure optimal compliance.

In the latest episode of Marketing That POPs, Michele Ringelberg and Olivia Johnson talk with Eric Zeiri and Corey Hines of Springbig about the platform’s offerings for regulated industries. Together, they discuss the platform’s brand marketplace feature, how to increase message deliverability, and Springbig’s campaign reporting tools.