Breaking News: Humans are now the minority on the internet.
And no, this isn’t just tech drama.
That's right. According to the 2025 Imperva Bad Bot Report, automated, aka bot, traffic has overtaken human activity for the first time in ten years, making up more than half—51%—of all internet traffic last year.
But don't worry, this isn't a Terminator-style apocalypse (yet). In this latest episode of Marketing with Purpose, Monica is joined by MayeCreate's Chief Website Security Officer and digital guardian angel, Rebecca Thomas.
Rebecca is MayeCreate’s frontline defender who keeps over 300 websites safe through our Safe Site program. When she isn't fighting off Russian spam bots or thwarting login attacks, she's developing systems to keep client websites running smoothly.
This crash course episode on bot-busting includes:
- Why your website analytics might be lying to you (hint: those aren't all real visitors!)
- The hilarious (and sometimes terrifying) things bots are trying to do on your website
- How to tell if you're being targeted by the bad bots
- 9 simple security steps that'll make hackers move on to easier targets
- Why two-factor authentication is Rebecca's security BFF (and should be yours too)
This isn't just tech talk for the IT crowd. If you own a website (or are responsible for one), this episode breaks down complex security concepts into normal language and straightforward advice that keeps the human advantage in the bot-versus-human battle.
Read the fully formatted blog post to accompany this episode at: https://mayecreate.com/blog/website-security-essentials-for-2025/
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