In this episode of 'Marketing Without Rules', host Lewis Vandervalk speaks with James, the creator of the YacDaddy app that turns job site photos into cash through an innovative approach to content marketing. The show, sponsored by Blue Crocus Solutions, delves into how James transitioned from running a marketing agency to developing the YacDaddy app, which automates the process of creating SEO-optimized content and social media posts based on real job data.
James discusses how the app leverages APIs to gather data from various platforms like company CAM and CRM systems to generate high-quality, user-generated content. The episode also touches on the importance of documenting over creating content, using customer interactions and job data to produce valuable posts.
James highlights upcoming features, including automated review responses and FAQs derived from call transcriptions. The conversation offers invaluable insights for business owners looking to streamline their content marketing efforts through automation.
00:00 Introduction and Guest Introduction
01:08 James' Journey into Marketing
01:39 The Birth of Yak Daddy App
03:07 From Manual to Automated Systems
06:00 YacDaddy App Features and Benefits
07:37 Why YacDaddy? The Story Behind the Name
09:20 Developing the YacDaddy App
13:05 Content Creation Strategies for Businesses
18:56 AI Integration in YacDaddy App
22:12 Future of YacDaddy and Content Engine Marketing
26:14 The Future of Content Engine Marketing
26:28 Live Demo: Showcasing Client Results
27:12 Automated Content Creation for SEO
31:37 Addressing AI Concerns in Content Creation
33:14 Expanding Content Types and User-Generated Content
39:23 The Power of Video Content
41:52 Final Thoughts and Encouragement
Visit BlueCrocus.ca if you have marketing questions you need help with!
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Special Summer Offer: Exclusively on Apple Podcasts, try our Dateline Premium subscription completely free for one month! With Dateline Premium, you get every episode ad-free plus exclusive bonus content.
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.