In this episode of 'Marketing Without Rules,' host Lewis Vandervalk welcomes social media and advertising expert Dennis Yu to discuss the innovative 'Dollar-A-Day' marketing strategy.
Sponsored by Blue Crocus Solutions, this insightful conversation explores how home service businesses can leverage simple one-minute videos and minimal advertising budgets to significantly boost their online presence and engagement.
Dennis shares actionable tips on creating compelling content, utilizing AI tools, and strategically boosting posts to enhance visibility and drive traffic. He emphasizes the importance of storytelling and authenticity in connecting with the local community, as well as the benefits of consistently testing and optimizing content.
The discussion also includes practical examples, behind-the-scenes insights, and proven techniques to help businesses scale their marketing efforts effectively.
00:00 Introduction to Marketing Without Rules
00:25 Guest Introduction: Dennis Yu
00:51 Travel Tales and Insights
01:55 The Dollar a Day Strategy
02:20 Creating Effective Content
03:21 Real-World Examples and Case Studies
04:26 The Power of Social Media Algorithms
06:28 Boosting Content for Maximum Reach
09:19 Engaging with Customers Through Stories
14:19 The Importance of Authenticity in Marketing
20:49 Boosting vs. Running Ads
25:12 Live Case Study: PJ's Junk Removal Business
27:22 Introduction to Sono Junk Removal
27:38 Community Engagement and Local Celebrity
28:03 Website and SEO Insights
29:54 Boosting Posts and Social Media Strategy
31:28 The Power of Storytelling in Marketing
34:56 Engagement and Algorithm Signals
42:22 Content Creation and Repurposing
44:36 Final Tips and Conclusion
Visit BlueCrocus.ca if you have marketing questions you need help with!
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