In this episode of Marketing Without Rules, Lewis Vandervalk sits down with Matt Plapp, the CEO of America's Best Restaurants, to discuss innovative and out-of-the-box marketing strategies.
The conversation covers a wide range of topics such as the importance of creating entertaining content on social media, retention strategies for businesses, and the concept of 'aim and expect' versus 'hope and pray' in marketing. Matt shares anecdotes from his journey, including how he became known as 'the orange guy' and his unique tactics like using a money bucket at conferences to attract attention.
They also dive into practical advice for home service companies and restaurants to retain customers and increase sales. This episode is filled with actionable insights and creative tips to help any business owner enhance their marketing efforts.
00:00 Introduction and Conference Anecdote
00:24 Marketing Strategies and Tactics
01:23 Welcome to Marketing Without Rules
01:47 Interview with Matt Platt Begins
02:36 The Origin of the Orange Branding
06:15 Early Internet Marketing Adventures
13:41 Transition to Restaurant Marketing
15:18 Innovative Marketing Tactics
21:22 America's Best Restaurants Journey
23:21 The Birth of a Media Company
23:49 Scaling Up: From Idea to Execution
24:16 The Evolution of the A BR Roadshow
24:49 Connecting Marketing and Media
26:02 The Power of Social Media and Mobile Devices
28:43 Effective Marketing Strategies for Small Businesses
35:20 The Importance of Consistency and Content Creation
38:45 Attract, Build, Retain: A Marketing Philosophy
42:35 Final Thoughts and Key Takeaways
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