In this episode of Marketing Without Rules, host Lewis Vandervalk chats with Al Levi, known as the Seven Power Contractor. Al shares his expertise on simplifying and systematizing contracting businesses using a robust seven-part framework. These 'seven powers' include planning, operating, financial, marketing, sales, staffing, and leadership. By implementing these principles, contractors can turn their chaotic operations into smoothly running and profitable ventures (that they don’t dread showing up to every day). Al also touches on his personal journey from running a family business to becoming a top industry consultant who has helped countless contractors across North America and Australia. The episode dives deep into topics like the foundation of a solid business model, meeting structures, the “guru pig” syndrome, and understanding financial essentials. Al underscores the value of putting systems in place before scaling marketing efforts, offering listeners actionable steps to streamline their businesses and achieve significant growth.00:00 Introduction to Seven Power Contractor00:57 Welcome to Marketing Without Rules01:24 Al Levi's Journey and Impact02:11 The Story Behind 'Do What Al Says'07:24 The Seven Powers Framework18:30 Planning Power Explained24:17 The Importance of Budgeting25:11 Understanding Financials and Gross Profit27:50 The Value of Meetings28:52 Implementing Effective Meeting Guidelines33:29 The Visionary and Integrator Dynamic34:41 The Role of Standards and Accountability38:26 Empowering Your Team42:12 Marketing Essentials45:13 Conclusion and Final ThoughtsVisit BlueCrocus.ca if you have marketing questions you need help with!
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