MWR #28 - How Strategic Marketing Built a Multi-Brand Junk Empire with Chris Chisholm

In this episode of Marketing Without Rules, host Lewis Vandervalk interviews Chris Chisholm, Marketing Director of Allied Junk Partners (comprised of  Fire Dogs, Joseph's Junk Removal, Lug Away, and Junk Bear)

Chris shares his journey from being a fireman to starting a junk removal business and eventually moving into marketing. He discusses the importance of building a strong brand, the efficacy of grassroots marketing efforts like yard signs and postcards, and the impact of consistent email marketing.

 

Chris also delves into AI's transformative role in the marketing landscape and highlights the significance of adapting to new technologies and market conditions.

00:00 Introduction to Marketing Without Rules

00:27 Meet Chris Chisholm: From Fireman to Marketing Director

01:20 The Birth of a Junk Removal Business

02:17 Balancing Firefighting and Entrepreneurship

05:15 The Turning Point: Acquisition and Growth

08:49 The Role of Marketing in Business Success

14:42 Email Marketing Strategies

18:09 The Importance of Customer Information

24:23 Staggering Truck Schedules for Efficiency

24:47 Importance of Time and Customer Service

26:03 Community Engagement and Marketing Tactics

27:07 Managing Multiple Brands and Data Points

27:40 Branding Strategies and Cost Management

29:34 Challenges of Managing Different Locations

31:27 Tactical Brand Building and TV Advertising

40:52 AI's Impact on Marketing and Operations

44:19 Future of AI and Human Interaction

50:16 Concluding Thoughts and Contact Information

Visit BlueCrocus.ca if you have marketing questions you need help with!