In this episode of 'Marketing Without Rules,' host Lewis Vandervalk welcomes back Barry Hartman, co-founder and CEO of 505-Junk, (a $6 million+ junk removal company) and founder of Bolt Accelerator.
They discuss the concept of 'vivid vision' in both personal and professional realms, emphasizing the importance of clearly defining future goals. Barry shares his journey of crafting a vivid vision, the iterations over nine years, and how this has led to sustainable business growth. They also dive into the crucial aspects of tracking marketing metrics, including the significance of knowing your cost per lead, sales conversion rates and gross profit per campaign.
Barry highlights how this data-driven approach has allowed his business to make informed decisions, optimize marketing efforts, and ultimately achieve financial freedom and community impact. The episode concludes with advice on adopting a default-to-action mindset to drive business success.
00:00 Introduction and Setting the Stage
00:39 Welcome to Marketing Without Rules
01:05 Guest Introduction: Barry Hartman
02:48 Diving into Vivid Vision
04:06 Implementing Vivid Vision in Business
11:07 Personal and Team Growth through Vivid Vision
17:18 Tracking Marketing KPIs
22:25 Taking Action Over Analysis
22:52 Tracking Key Metrics in Business
24:45 Identifying Sales and Marketing Issues
25:58 Reviewing and Adjusting Campaigns
29:20 Importance of Early Data Tracking
35:20 Fitness and Business Balance
39:26 Book Recommendations and Final Thoughts
If you want the marketing plan document that Barry was talking about, head over to https://bluecrocus.ca/blog/marketing-without-rules-barry-hartman/ to grab your copy.
Visit BlueCrocus.ca if you have marketing questions you need help with!
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