In this episode of Marketing Without Rules, host Lewis Vandervalk interviews Zac Garside, President of Prolific Brand Design. They dive deep into the hunter mindset, creative marketing strategies and the biggest mistakes contractors make when trying to stand out.
Zac shares actionable insights on boosting email deliverability, crafting captivating campaigns that actually get replies, and building long-term relationships with your list. They also discuss how CSRs can make or break your marketing ROI and introduce the concept of emblematic touchpoints… the small, memorable “WOW” moments that define your brand.
This episode goes beyond tactics, challenging business owners to stop copying “best practices” and start creating marketing that’s personal, bold, and unforgettable.
00:00 Introduction and Guest Overview
02:58 The Importance of CSRs in Home Services
05:45 Creating a Wow Experience
13:45 Effective Email Marketing Strategies
18:16 The Pitfalls of Cold Emailing
33:50 The Flexibility of Email Marketing
34:49 Optimal Email Frequency
35:09 The Importance of Consistency and Quality
39:57 Emblematic Touchpoints in Marketing
49:54 The Value of Personal Touch in Business
52:18 The Role of AI in Marketing
01:04:10 Final Thoughts and Takeaways
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