In this solo episode, host Lewis Vandervalk discusses how business owners can secure a prominent place in search results as AI transforms how people find local companies. With Google AI overviews, ChatGPT, and other AI tools now scanning the internet for signs that people are talking about your business, the old approach no longer works.
Lewis shares four specific strategies: getting detailed reviews that mention what you did and how you did it, engaging actively in community groups through participation and giveaways, leveraging social media platforms like Instagram and TikTok as searchable SEO tools, and utilizing Reddit for local visibility since Reddit posts are dominating search results.
He also covers implementing schema markup as a bonus strategy. Lewis offers a gift card incentive for the first five listeners who take action on the Reddit strategy.
The episode emphasizes that this isn't about manipulating search engines, but about documenting great work consistently so AI and search engines can serve you up when people need your services.
00:00 Introduction to Marketing Without Rules
00:42 Why being "talked about" matters more than ever
01:34 Strategy #1: Get reviews that include specifics
04:37 Strategy #2: Community engagement and giveaway tactics
08:58 Strategy #3: Using social media as an SEO tool
11:48 Strategy #4: Reddit strategy for local businesses (gift card offer)
16:50 Bonus Tip: Schema markup implementation
20:42 Conclusion and call to action
Visit BlueCrocus.ca if you have marketing questions you need help with!
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