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May 20, 2025 27 mins

If you've ever found yourself rambling through an intro, freezing on a consult call, or second-guessing what to say to people about “What you do,” … you're not alone. 

Most service providers and private practice owners were never taught how to talk about their business in a way that connects with the audience and gets a yes.

In this episode, I’m sharing the 4 Core Marketing Messages that every business owner needs to have ready to go so you can confidently share what you do, wherever and whenever the opportunity comes up. And you will learn where to share these in your marketing - website content, emails, blogs, social media and yes, even when talking to people face to face at networking events. 

Hit play on this episode to learn:

  • How winging it with your message can cost you referrals and clients
  • The 4 types of messages you need to have written and practiced to use anytime, anywhere
  • The ONE element your message needs to help people say yes faster

If you’re tired of rewriting BIOs, fumbling through elevator pitches, or wasting time on marketing that doesn’t get results, this episode will help you build a messaging toolkit that actually works.

Listen now and learn what to say so people understand what you do, who you help and how so they know exactly who your ideal client is - whether it is them or someone they know. People wanting to work with you is the key step in booking more clients!  

Be sure to check out the resources mentioned on our show notes page at http://marketingyourprivatepractice.com/151 

Interested in the Marketing Workshop Kathy is hosting in Halifax, Nova Scotia?  Get all the details - www.Nail Your Marketing Message.ca



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