When your services are too complicated, clients get confused, and confused people don’t book.
In this episode of the Marketing Your Private Practice podcast, I help holistic therapist Maggie Hunt with steps to simplify her services so more clients say yes to working with her. If you’re a dietitian, therapist, or service provider who’s struggled to explain what you do or felt stuck trying to list every service on your website, this episode is for you.
We walk through the biggest reason clients aren’t buying complicated service packages. It’s not because your services aren’t good, it’s because you’re confusing people with long lists of various services and tons of content about what you use or do when working with them. It’s too much information. They don’t understand what you offer.
The more complicated your services page, the less likely someone is to hit that book now button.
This episode is from one of my Free Marketing Reviews that I offer to practice owners to help them figure out what’s blocking their marketing from getting results and what steps they can take to fix it.
Marketing plans for dietitians and therapists are often made more complicated than they need to be. So why not get a second opinion? You can book your own free review with me too; you’ll find the link in the resources below.
If you’re ready to grow your practice with more ease and clients, this episode will help you get started.
Be sure to check out the resources mentioned on our show notes page at http://marketingyourprivatepractice.com/160
Book your own free marketing review with Kathy C - https://pepperitmarketing.com/review
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~ Thanks for Listening!
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