Marketing a book and marketing a private practice are very similar in many ways!
In this episode, Kathy Colaiacovo sits down with her client, Janice Dada, a registered dietitian and author of Intuitive Eating for Diabetes. They have been working together for the past year to create a marketing strategy to launch Janice’s book when it gets published on April 1st, 2025.
Kathy and Janice talked about some of the marketing strategies they did over the past year to prepare for the launch day which was almost a year later.
The goal was to be ready for when she could start marketing to book and it worked… the changes Janice made and the efforts she put in paid off by helping her book gain traction and make it to the top of some of Amazon’s book lists.
The bonus was … that at the same time, she was also implementing similar strategies to attract new leads for her private practice. Be sure to listen in as they talk about the strategies and actions that made all of this possible.
Listen in and hear about:
✔ A lesson Janice will never forget about marketing that helps get more sales
✔ Ways that Janice began to repurpose her marketing content to save time & expand her reach
✔ A surprising marketing strategy that helps turn unknown book buyers into leads
Listen now to learn how a simple, strategic marketing plan helped Janice increase book sales, bring in new leads, and build a foundation for her practice.
Be sure to check out the links and resources mentioned on our show notes page at http://marketingyourprivatepractice.com/143 to connect with Janice and access her Free Diabetes Guide.
You can also preorder Janice’s Intuitive Eating for Diabetes book & get the special bonus she is offering here - IntuitiveEatingForDiabetes.com/bonus
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