You can have a steady stream of clients, even from referrals, and still be invisible online - even from people who live in the same area. That’s the hidden trap many service providers fall into - and it’s exactly what we unpack in this special video edition of the podcast.
Kathy C sits down with Mary Beaton to conduct a live marketing review of Mary’s website and Google Business Profile. Mary runs a successful payroll service business, Performance Payroll, but she wasn’t showing up in search results, especially for local people - and wanted to know why.
Here's the thing... your website is like a storefront on a busy street. It has one main job - to convert walkers going by the store into clients. The same as website vistiors should be converting into clients.
But if the sign on your store is vague, the door is hard to find, and the hours aren’t listed, how will anyone know to walk in? Mary’s online presence was missing the basics - and that was quietly costing her client opportunities.
In this episode, which is also available on YouTube with the video showing what we were checking... Kathy reveals the simple fixes every local service business needs: clear messaging, SEO foundations, and the tools that help your website actually work.
Listen in to learn:
• The 3 backend website mistakes most service businesses make
• Tips to optimize your Google Business Profile to get found locally
• Why messaging clarity matters more than ever
• What payroll and private practice websites have in common
Watch the full video or read the detailed show notes here:
👉 http://marketingyourprivatepractice.com/149
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