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July 20, 2025 38 mins

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In this episode, Alicia shares her surprising results using a new anxiety patch that actually lowered her daytime stress levels, backed by data from her Oura Ring. George gives it a try too and opens up about his own high-stress moments managing life solo with the kids. The couple also breaks down what it really means to be "busy" versus just living a full life, and they reflect on techniques like tapping, supplements, and biohacks for managing high performance without burning out.

Then they shift gears into startup strategy, including:

  • Why George offered unlimited PTO at his company—and how it played out
  • How to handle accrued liabilities when preparing for an acquisition
  • Whether mandatory time off is actually a smart idea (spoiler: yes)
  • The business case for S-Corps vs LLCs and when to make the switch
  • George’s favorite analogy for understanding different types of outside capital

The episode also explores the impact of agentic AI on customer service, the evolution of corporate perks, and why leveraging debt might be smarter than taking VC money.

Highlights

  • 03:00: Alicia's unexpected results with Restore Patch and why George is now a believer too
  • 08:30: “Busy” as a conversation killer—and how to change the narrative
  • 15:45: The logic (and liability) behind unlimited PTO
  • 20:00: Mandatory summer PTO and how it’s shaping modern work culture
  • 31:00: When to switch from an LLC to an S-Corp (and what George wishes more founders knew)
  • 35:00: The best analogy you’ll ever hear about the difference between debt, VC, and private equity

Product Mentioned

  • Restore Patch: Alicia’s go-to for anxiety and sleep support. Use code LIFT15 for 15% off. This isn’t sponsored—just a product she genuinely loves.

Takeaways

  1. Stress management doesn’t always require massive lifestyle changes—sometimes it’s as small as a patch or a five-minute technique like tapping.
  2. “Unlimited PTO” isn’t just a perk; it’s a strategy for reducing liability and staying competitive in hiring.
  3. Don’t wait until it's too late to think about entity structure. LLCs work until they don’t.
  4. Not all capital is created equal. Learn when to borrow, when to raise, and when to just bootstrap smarter.
  5. Corporate culture is shifting, but your business model needs to support those values if you want them to stick.

Resources

  • Restore Patch
  • Learn more about S-Corp vs LLC: IRS.gov Business Structures

Support the show

Follow George and Alicia!

https://www.instagram.com/liftlikeamother
https://www.instagram.com/marriedtothestartup
https://www.linkedin.com/in/gemckenzie/
www.linkedin.com/in/liftlikeamother
https://www.aliciamckenzie.com/
https://liftlikeamother.com




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