In this episode of Married to the Startup, we welcome Erin Washington, a dynamic author, entrepreneur, podcaster, and single mom, to discuss her journey of self-discovery, rebranding, and building a life rooted in authenticity and purpose.
Erin shares her evolution from managing eating disorders and self-worth challenges to creating her foundation, Blue Butterfly, for teen girls struggling with similar issues. She reveals the inspiration behind her rebranding from Squats and Margaritas to thERINpy and the courage it took to leave behind a long-established brand in pursuit of alignment with her evolving values. Erin also delves into balancing her personal life and career, overcoming online negativity, and fostering genuine connections both online and offline.
Topics Discussed in the Episode:
- Erin’s transition from Squats and Margaritas to thERINpy and the challenges of rebranding.
- Building a nonprofit - Blue Butterfly - to support teen girls with self-worth and body image issues.
- Balancing a public persona with private life as a single mom.
- Navigating online negativity and the importance of authenticity on social media.
- Writing her upcoming children’s book, I’m Just Like Me, to inspire kids to embrace their unique identities.
Connect with Erin Washington:
IG: Erin Washington (@iamerinwashington) • Instagram photos and videos
Podcast: thERINpy with Erin Washington
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