After a summer pause, Alicia and George are back—refreshed and ready to stir the pot. They break down a buzzy “wealth ladder” that splits the economy into six net-worth levels (not income), talk honestly about what actually helps you level up, and dig into the trade-off between equity and peace of mind. Then they switch gears to marketing: why user-generated content (UGC) is outperforming polished campaign shoots, how brands can use it, and what that means for creators and small businesses. They wrap with parenting and money—teaching resilience, risk tolerance, and ROI to kids who are already asking sharp questions.
What We Cover:
• The new six-level wealth breakdown based on net worth
• Why “millionaire” doesn’t mean what it used to—and where most people sit today
• How your asset mix shifts as you climb: cars → home equity/retirement → business interests
• The realistic path from Level 2/3 to Level 5/6: entrepreneurship and concentrated risk
• Risk vs. peace of mind: when to prioritize equity and when to keep stability
• UGC 101: what it is, why it converts, and how to brief creators for results
• Why audiences crave “real” over “perfect,” and how small brands can win with UGC
• Coaching kids on money, resilience, and taking smart shots
Key Takeaways:
• Net worth tells the real story. Salary ≠ wealth; assets minus liabilities does.
• Your asset mix should evolve. Early on it’s vehicle/home; at higher levels, ownership and business interests drive the jump.
• Big leaps require risk. Most jumps to the top tiers come from entrepreneurship or meaningful ownership.
• UGC is the new commercial. Authentic short-form from real users often outperforms big-budget shoots.
Listener Prompts:
• Identify your current wealth level by net worth (not income). What’s your target in 3–5 years?
• Audit your asset mix. Are you over-weighted to car/home? What’s your path to productive assets or ownership?
• If you’re UGC-curious: list three experiences or products you could capture in 20–30 seconds that show value without narration.
Mentions/Concepts:
• “Wealth ladder” framing that splits net worth into six levels
• UGC (user-generated content) for short-form, authentic promos
Articles Referenced:
What is UCG?
Follow George and Alicia!
https://www.instagram.com/liftlikeamother
https://www.instagram.com/marriedtothestartup
https://www.linkedin.com/in/gemckenzie/
www.linkedin.com/in/liftlikeamother
https://www.aliciamckenzie.com/
https://liftlikeamother.com
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