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June 10, 2025 42 mins

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In this episode, Alicia and George discuss the recent acquisition of Hailey Bieber's beauty brand, Road, by Elf Beauty for $1 billion. They explore the implications of celebrity influence in business, the operational roles behind celebrity brands, and the challenges of replicating such success. 

The conversation also delves into the concept of self-made success, the role of privilege, and the importance of strategic capital raising in entrepreneurship. In this conversation, Alicia McKenzie and George discuss the challenges and realities of entrepreneurship, emphasizing the importance of timing, execution, and financial stability. 

They explore the concept of agentic AI, its implications for the future, and the generational shifts in how technology is interacted with. The discussion also touches on the rapid evolution of AI, its potential benefits, and the risks it poses to society.

Chapters

00:00 Introduction and Overview of the Episode
00:50 The Acquisition of Road by Elf Beauty
02:19 The Impact of Celebrity Influence in Business
03:43 Operational Roles in Celebrity Brands
05:50 Challenges of Replicating Celebrity Success
08:07 The Myth of Self-Made Success
10:38 Defining Self-Made Success
12:00 The Role of Privilege in Success
15:25 The Importance of Strategic Capital Raising
17:53 Raising and Deploying Capital Effectively
24:32 Navigating Entrepreneurship and Financial Stability
25:44 The Role of Timing and Luck in Business
27:34 Execution Over Ideas: The Key to Success
29:07 Understanding Agentic AI and Its Implications
31:55 The Future of AI: Opportunities and Concerns
35:50 Generational Shifts in Technology Interaction
39:33 The Rapid Evolution of AI and Its Impact
43:36 The Dual Nature of AI: Benefits and Risks


Follow George and Alicia!

https://www.instagram.com/liftlikeamother
https://www.instagram.com/marriedtothestartup
https://www.linkedin.com/in/gemckenzie/
www.linkedin.com/in/liftlikeamother
https://www.aliciamckenzie.com/
https://liftlikeamother.com




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