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November 25, 2025 28 mins

Are your goals feeling more like wishes? As the year winds down, it's the perfect time for married entrepreneurs to reset, refocus, and make their biggest visions a reality.

In this episode of Married with a business, we dive deep into a critical skill that separates wishing from winning: effective goal setting! We break down how to take a big idea and lay it out so it's not just a dream, but an achievable roadmap.

What We Cover:
  • Goals vs. Wishes: Learn the clear definition of a goal and the purpose behind setting them—from gaining direction and focus to boosting productivity and achieving true personal growth.
  • The Power of Small Steps: Discover how to use 90-day deadlines to create actionable, manageable steps that build momentum towards your biggest achievements.
  • The SMART Framework: We walk you through how to transform a basic goal like "Get in shape" into a Specific, Measurable, Achievable, Relevant, and Time-bound plan.
  • Beyond the Basics: Find out the importance of determining your Key Motivation and considering real-world factors (like holidays and health) when building your plan.
  • Time Blocking Mastery: This simple, yet powerful scheduling technique will ensure you actually make time to work on your business, not just in it.
  • Thinking BIG: We explain the concept of a Big Hairy Audacious Goal (BHAG)—a 10-25 year target that is clear, compelling, and inspires your entire partnership. We'll use a residential remodeling business example to show why a strong BHAG is a game-changer for the company's future.

Stop drifting and start directing your success. Tune in to learn how to Keep the End in Mind and set goals that you and your spouse can crush together! Tune into #MWB to learn that and more about working with your spouse/partner not only at home but also at the office! 

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