Mass Appeal

Mass Appeal

Mass Appeal is a podcast connecting you with the top players in the mobile app economy. App marketing and monetization trends are everywhere, all at once. Our guests break down the winning strategies for how to build apps that monetize, market, and appeal to the masses. This industry just got noisier! Subscribe and join us every other week as our host Tommy Yannopoulos talks to leaders, CMOs, and CEOs of successful mobile apps. The Mass Appeal podcast is brought to you by adjoe, mobile app monetization and growth specialists. Available on


June 5, 2024 41 mins

In this episode, Tommy interviews Kevin Nemeth, the Chief Digital Officer for Authentic Restaurant Brands, about the evolving landscape of digital loyalty programs for quick-service and casual dining restaurants. You'll learn how Kevin’s team differentiates their loyalty programs by offering value to their customers through special offers, ease of sign-up, and personalized experiences -- without disrupting the established brand's i...

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Tobi Lüder is the Head of CRM at Delivery Hero, a food and grocery delivery app operating in over 70 countries. In this episode, Tommy and Tobi talk about how to keep customers engaged with your app and converted into subscribers. You’ll learn how to win the loyalty of your customers, the difference between heavy users and loyal users, how to measure the incremental lift of your marketing efforts, and more!

Questions Tobi Answer...
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    Janos Perei is the Head of Growth at SYBO Games, the makers of Subway Surfers, one of the most downloaded mobile games in the world. Janos and his team have been working on migrating users across the various games in SYBO’s portfolio in a meaningful way, which he calls “cross-promotion.” He discusses the merits of this growth strategy, the experience of cross-promotion for the user, and the challenges. 

    Questions Janos answered ...
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    Why do app users spend more time on Temu’s app than Walmart’s or Amazon’s? In short: gamification. In this episode, Tara Kirkpatrick, the Director of App Marketing at Apptopia, explains why apps using gamification are crushing their categories. 

    Apptopia is a platform providing brands with mobile app performance data and mobile usage insights. Prior to Apptopia, Tara was the manager of product content and communications at Insight T...

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    Marc Bearman, the General Manager of Fetch Play, chats with Tommy about the potential of rewarded experiences in gaming, particularly at the intersection of reward platforms like Fetch and game studios, and how it can lead to innovations and new opportunities for engagement, loyalty, partnerships, and revenue streams. They cover the evolution of rewarded video as a monetization strategy, how gaming studios might benefit from design...

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    How do we translate the pains of our consumers into a product that benefits their life? Join Tommy as he chats with Nico Ritschel, the Director of Engineering at ATM, about how he helps the rewards app develop features that empathize with the needs of their users.  

    ATM helps people monetize their personal data. Users can earn rewards, make money, and invest it by taking surveys, playing games, and more. Prior to ATM, Nico worked as...

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    Miguel Acosta is the CEO of GELT & Beruby, the leading app in Southern Europe for people who want to earn cashback on purchases from over 3,000 merchant links from the biggest brands. On today’s show, Miguel and Tommy discuss how generating revenue with a longtail cashback model works, and slowing down.

    Questions Miguel Answered in this Episode:

    • You’re from Spain. Tell us what brought you to San Francisco.
    • When did you st...
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    Yves Benchimol is the CEO and co-founder of WeWard, an app on a mission to make walking a more rewarding part of people’s lives. In this episode, Yves and Tommy discuss the three pillars of motivation that WeWard uses to inspire people to get outside and take a walk: gaming, social, and rewards. You’ll hear the strategies behind their success in helping 20 million users increase their number of steps on average by 25 percent.


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    Discover how PAYBACK revolutionizes app monetization by engaging users through rewarding actions. Sergio Palau, PAYBACK’s App Performance Marketing Specialist, shares insights into their approach, educating users, tradeoffs, and rewards. Join PAYBACK, the German-based loyalty rewards program, and earn discounts from your favorite brands.


    • 1:03 Sergio’s background
    • 5:25 What is PAYBACK?
    • 9:54 Gamifying PAYBACK to dr...
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    It’s hard to be profitable as a Free to Play mobile game. With a 97% failure rate, it’s not uncommon for games to see that the Lifetime Value (LTV) of their users is below their Cost Per Install (CPI). In this episode, Matt Emery, the founder and lead product manager at Turbine Games Consulting, talks to Tommy about how he helps F2P games improve their monetization, retention, KPI performance, and CPI with as little effort on the c...

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    Tommy speaks to a connoisseur of scaling early stage startups and growing apps of emerging categories into multi-billion dollar products. Sami Khan is the CEO and Co-Founder of ATLAS Reality, a mobile gaming company with the leading real estate app on the metaverse. In this episode, Sami discusses how ATLAS Reality is bridging the virtual and physical worlds with their approach to monetization. 

    Sami got his start in marketing emerg...

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    How did  Ember Fund  get over a million users to invest in cryptocurrencies on their app? Find out as Tommy chats to Guillaume Torche, the Co-Founder and CTO of the Web3 superapp that allows users to earn, play, and invest in digital assets. You’ll learn how they made investing in crypto easy and fun for the average joe, and the outcome of their strategy.

    Questions Guillaume Answered in this Episode:

    • What was the inspira...
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    Monetizing an app relies on how you keep users engaged, and not just at the beginning but over a user’s lifetime. To kick off the first episode of adjoe's Mass Appeal Podcast, host Tommy Yannopoulos speaks with Alex Guerra, the Director and Head of Monetization at Baz. They discuss how economic incentive programs can drive app engagement in a profitable way. You’ll learn about the three principal monetization strategies; how to use...

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