Episode Transcript
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SPEAKER_00 (00:00):
On this episode, I'm
going to give you nine ways to
not suck as a real estate agent.
This is going to be a good one.
Let's go.
SPEAKER_02 (00:07):
The Massive Agent
Podcast.
We lead generation tips andstrategies to get you more leads
and sell more homes.
SPEAKER_00 (00:15):
I love to buy
houses.
I like to sell houses.
SPEAKER_02 (00:17):
It takes brass
SPEAKER_01 (00:18):
balls to sell
SPEAKER_00 (00:20):
real estate.
Wait a
SPEAKER_01 (00:20):
minute.
The leads are weak.
You are weak.
I've had better.
Oh, have I got your attentionnow?
UNKNOWN (00:28):
No.
SPEAKER_02 (00:29):
Here's your host,
Dustin Brohm.
SPEAKER_00 (00:33):
What is up, guys?
Welcome to episode 397 of theMassive Agent Podcast.
I am your host, Dustin Brohm,here in Salt Lake City, Utah.
Today, short and sweet, nineways to not suck as a real
estate agent.
Some of you need to cross someof these off your list.
Some of you are really good atsome of these.
I mean, we're going to see.
But if you want to be a greatrealtor, and not just with your
(00:56):
knowledge and your expertise andthe service level you provide,
obviously, but are you gettingbusiness repeatedly over time?
Are you able to attract a crapload of business into your
business, a crap load of clientsin your business?
Hopefully, these nine ways tonot suck at being an agent will
help you in doing both.
So number one, let's jump rightinto it.
Number one, you've got topractice.
(01:17):
You have to practice buyerconversations.
Don't just practice when theyhappen.
If you're unprepared for aconversation, then it's not
going to go so well.
You're not going to impress.
They're going to think thatyou're just pulling stuff out of
your ass and that you don'treally know what you're talking
about or at a minimum thatyou're not confident in what
you're talking about.
So practice those things.
This is why agents that havebeen in business for 10, 15,
(01:39):
however long years, they have alot They do better in business
because they practiced so manyof those conversations.
They've had so many over time.
So just practice those ahead oftime.
If you're a brand new agent oryou're in your first year, have
practice buyer conversationswith yourself in the mirror or
meet up with another agent ortwo and just go through
(01:59):
conversations.
Have them pretend like they're abuyer and ask you questions and
then you practice yourresponses.
Do the same with them.
Do that with listingpresentations.
Also study the stats.
Study the nerdy marketabsorption rate stuff and how
many listings are on the marketthis week versus last week.
Look, you're probably nevergoing to need to know that
(02:20):
stuff, the stats.
Here's what it does.
When you feel prepared, you havea ton of confidence.
When you feel like, hey, I'mgood, I'm prepared, I have the
answer.
If I get some nerdy son of abitch who asks me what the
absorption rate is for thisneighborhood, and you can
actually answer confidentlybecause you know, That gives you
(02:40):
a ton of confidence.
Knowing that you can handle anyquestion, even though you know
you're not going to have to,gives you a ton of confidence,
which makes you perform better.
So number one, practice.
Number two, put them first.
Put your clients first.
So you've heard me say thisbefore.
Maybe not.
I'll say it again.
(03:00):
One of the best ways to put yourclient first is to not need the
closing.
is to not need theirtransaction.
If you are in a financialposition where you need the
paycheck, where you need thecommission, you need that deal
to close as fast as possible,you're just not giving them the
best.
You're not doing the best youcan to put them first because
(03:22):
somewhere, subconsciously, atsome level, you're thinking of
your own financial needs.
Look, I've been there, I've donethis.
And even though you're nottrying to do the wrong thing,
you're not trying to leadsomebody astray, you're not
trying to give bad advice, youcan't help.
But if your financial needs fora closing fast are weighing on
(03:43):
the situation, it's just notideal.
If you can get yourself into aplace, financially, where you
don't give a shit if the dealcloses or not, obviously you
want it to, but if it doesn't,okay, we'll find another one.
You're just going to be a betteragent for them.
You're legitimately putting themfirst 100% of the time when you
(04:05):
can say, hey, you know what?
You shouldn't buy right now.
Hey, you know what?
You actually should not listright now.
Let's revisit this in six monthsor a year, but now is not a good
time for you.
When you do that, they're goingto trust you more because they
know most agents are just tryingto get the deal right then and
there.
But if it's not the right timingfor them and you tell them that,
they're going to trust you.
(04:25):
That is huge.
So put them first.
I know you think you do, butmost of us, we could do better
as far as putting them first.
Advise them, hey, don't buythat.
Or you need to pull out of thisdeal.
That house is, for whateverreason, it doesn't make any
sense.
Or here's some problems thatarose.
Or after that inspection report,here's my concerns.
(04:47):
And you're advising them to notclose?
UNKNOWN (04:50):
Yeah.
SPEAKER_00 (04:51):
Again, that buys
trust because they know that
that goes against your financialinterests.
That's how you establish trust.
Number three, consistenttargeted marketing, random
posts, just like throwing stuffagainst the wall to see what
sticks.
It brings random results.
Random posts equals randomresults.
So have a clear weekly contentstrategy that builds your brand.
(05:13):
It drives conversations, a postwith purpose.
Post with purpose or don't postat all.
Know exactly who your idealcustomer is.
Most of you, a lot of you, youcan't really articulate exactly
who your ideal client is.
You've got to get yourself to aplace where you know exactly who
(05:34):
they are.
You can see them in your mind.
You can see actual people andwhat their situation is, what
they do for a living, what theirhobbies are, what their needs
are, why they're moving, whythey're upsizing, why they're
downsizing, all that stuff.
If you know exactly who you'respeaking to, then you can speak
directly to them in every postyou make.
And then your posts, yourcontent, your marketing efforts
(05:55):
will do better.
When you know exactly who yourideal customer is and you speak
to them directly every time youpost, it will start to convert.
Number four, do not disappearafter closing.
I did this early on in mycareer.
I got my review and then I wasoff to the next one.
Not even on purpose, but becauseI was doing every damn thing
(06:18):
myself and I didn't have time todo much else.
I was like, okay, closed one,got to go to the other.
And in hindsight, what an ass.
Staying in touch with pastclients is the easiest source of
repeat business and referrals.
But you have to stay in touchover time, not just for a week,
not just for a few weeks, notjust for a few months, for years
(06:38):
consistently.
And you have to, they need tofeel like you actually give a
shit.
even after the deal closes.
So set reminders for yourself tofollow up with certain people.
Follow up on birthdays andimportant dates, anniversary
dates from when they boughttheir house or whatever.
Send value to those people.
(06:59):
Include them on your email list.
Be unforgettable.
Just treat them like a friend.
Treat them like you would afamily member.
Stay in touch with them.
You never know.
They may need a painter.
a referral for a painter a yearand a half later.
And if you're there, if theyknow that you're there and they
come to you first, you're ingood shape.
(07:20):
So do not just disappear afterthe closing and after you get
the review.
That's garbage.
First off, it's the wrong thingto do.
It's not taking care of people.
And you're killing the easiestsource of repeat business and
referrals.
Number five, quit trying to beeverything to everybody.
If you're trying to beeverything to everyone, you're
(07:40):
nothing to no one.
You're not Walmart.
Niche down, speak directly toyour ideal client and own that
lane.
Be a professional and own thatlane and understand that if
you're targeting luxury sellerswho are relocating to another
market, that means you're notgoing to get the first time home
(08:01):
buyer business.
I mean, you may, but probablynot because you're not speaking
to those people and you have tobe okay with that.
Niche down.
Number six, send personalizedvideos and voice texts.
It saves time.
It's easier for your clients toget the full context of what the
hell you're saying.
So rather than typing up big,long emails, record a video,
(08:23):
just send them a video instead.
It saves you time and it savesthem time and it's easier for
them to digest.
So send personalized videos andvoice texts instead of big, long
emails and a bunch of bullshitlike that.
Number seven, know your damnnumbers, okay?
How many contacts did you add toyour database last week?
How many leads did you generatelast week?
(08:44):
What's your conversion rate onthose leads?
For every listing presentationyou have, how many of them
actually lead to a client?
And then how many of thoselistings lead to a closed sale?
You need to know those numbers.
So if you don't know, you're notreally running a business.
You're just playing a realtor.
Number eight, you need to gethelp.
(09:05):
Some of you need a lot of helpin a lot of ways.
But get help.
If you're trying to doeverything yourself, trying to
do everything yourself is thefastest way to burn out and to
stay broke.
Hire a transaction coordinator,hire a virtual assistant, hire
an in-person full-timeassistant.
Outsource your video editing.
Stop doing all the$20 tasks,okay?
(09:27):
You're way too valuable.
Your time is way too valuable tobe spending them doing$15 to$20
an hour tasks.
Hire that stuff out.
And by the way, If you're sospread thin, if you're doing
everything yourself and you'reeverything to everybody and all
of the transaction is on you,you're less valuable to your
clients.
(09:48):
You're less valuable when you'respread too thin.
Their service, the level ofservice that they receive
actually suffers, actually isworse than if you were a team.
If you provided a team of peopleto help the transaction close,
that's much better than themjust having you because what if
you're out of town?
What if you get sick?
What if, God forbid, somethinghappens to you and they just all
(10:11):
of a sudden don't hear from youagain and you're in the middle
of a transaction?
Bad things happen when you tryto do everything yourself.
Number nine, surround yourselfwith agents who are ahead of
you.
If you're the smartest one inthe room, you're in the wrong
room.
Collaboration equals shortcuts.
Collaboration equals shortcut.
(10:33):
Why?
Look, what we're trying to do asagents is is not rocket science.
We're not trying to inventsomething that's never been
done.
We're trying to do somethingthat's been done tens of
thousands, if not hundreds ofthousands of times, maybe even
millions, I don't know, over theyears, building a successful,
lucrative real estate business.
(10:53):
There's so many different waysto do it.
So find the people who are doingthe thing that you want to do
and just get around those peopleas often as possible.
Find out how they're doing itand then do that.
It's not hard.
But if you're beating your headagainst the wall in your
basement office trying to figureshit out that's already been
figured out 8 million timesbefore, you're dumb.
That's not smart.
(11:15):
I was one of those dumb peoplethat was like, oh, let's try to
figure this out myself becauseI'm too cheap to take a course
or something.
Yeah.
Leverage the expertise of othersto do what you want to do
faster.
It's so simple.
So, Hopefully those nine thingswill help you not suck as an
agent.
I'm sure every single one ofyou, no matter how well you've
(11:36):
done in your career, willbenefit from one of those.
Before we wrap it up, be theadvisor that your clients trust
with keeping current matters.
KCM gives you easy to understandmarket insights, ready to share
graphics and scripts to keep youlooking like a pro.
Try keeping current matters forfree, for free by the way, over
at trykcm.com slash BAM.
(11:57):
Speaking of BAM, just today,When I'm recording this, they
announced Sharon Shravatsa, myfavorite person in real estate,
and I believe the most brilliantperson in real estate, just
joined the board of BAM.
First off, I didn't know theyhad a board.
That's incredible, the fact thatthey've grown big enough to
where they have a board ofdirectors.
Awesome.
But Sharon, who's the presidentof Acquisition.com, he's on the
(12:19):
board at Real.
He's now on the board at BAM.
Just incredible stuff comingfrom BAM with his...
with his leadership.
Super cool.
BAMX, I believe is one of thebest offerings out there.
They just dropped some huge newoffering in BAMX.
You definitely got to check thisout.
(12:39):
I'll give you a link here in asecond.
Imagine having the copy forevery one of your email, for
every one of your marketingemails, the scripts, the hooks,
everything for every social postdelivered into your inbox each
week.
Level up your content in yourbusiness with BAMX, hyperlocal
and data-driven social mediatemplates.
UNKNOWN (12:57):
Uh,
SPEAKER_00 (12:57):
video scripts,
blogs, email content, courses,
masterminds, and a network ofagents to collaborate with, join
over at massiveagentsociety.comslash BAMX.
That's B-A-M-X,massiveagentsociety.com slash
BAMX.
Go see what's included.
Just go to that link.
They have a few videos aboutwhat's included so you can
(13:17):
visually see it and be like, oh,that makes sense or that
doesn't.
You can pay annually.
You can pay monthly.
But I believe you're doingyourself a huge disservice as an
agent to not give BAMX a seriousconsideration.
I would be saying that even ifwe were not partners, if I was
not partnered with BAM, Ibelieve what they're doing is
just next level legit shit.
(13:39):
So massiveagentsociety.com slashBAMX.
Thank you so much for listening.
If you found this episodevaluable, share it with another
agent, share it with yourbroker, your team leader, other
agents that you collab with andhelp us to grow the audience.
I'll keep coming back with newepisodes every week.
Thank you so much.
See you next week.
See you next week.