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November 20, 2025 17 mins

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This episode breaks down the simplest content strategy agents can use right now to spark real conversations with real prospects. No ads. No complicated funnels. Just tapping into the hot topics sitting right in front of you.


If you want more engagement, more DMs, and more buyers and sellers reaching out to you directly, this strategy will change your entire approach to content.


Most agents scroll right past the biggest opportunity for lead generation that exists today. It is sitting in your newsfeed, being talked about by CNN, Fox News, CNBC, your clients, your neighbors, and your friends. And almost no real estate agents are using it.


This week, Dustin breaks down how to use hot trending topics to create simple posts that trigger curiosity, spark questions, and fill your DMs with real conversations from real buyers and sellers.


You will learn how to talk about big stories like the proposed 50 year mortgage and portable mortgages in a way that is clear, simple, and designed to pull questions out of consumers. And once people start messaging you, conversion becomes natural.


This is the fastest path to more conversations without spending one dollar on ads.


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RESOURCES :

Massive Agent Society - Our community giving Realtors the blueprint to attract 5+ new clients from social media, every single month. CLICK HERE


Repurpose Social Media Automation Tool: The FREE tool I personally use to automate and streamline posting content on social media. Even removes the watermarks! - CLICK HERE

Manychat PRO - Get 30 days of Manychat PRO for free - CLICK HERE


REAL Broker - Learn how we can be business partners and build a business together @ ΓEA⅃ Broker- CLICK HERE


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