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June 12, 2025 28 mins

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If you think your logo is your brand, you’re already losing. And you're certainly not attracting as many clients as you should be.


In this episode, Dustin exposes the real reason most agents are invisible online, even the agents posting daily. It’s not about logos, fonts or colors. It’s about what people think and feel when they see your name… before they ever call you.


Dustin breaks down exactly what your brand actually is (spoiler: you already have a brand!), how to create it intentionally, and how to turn your brand into a client-attracting machine that works 24/7... even when you’re sleeping.


You’ll learn:

  • How to become referable even by people who’ve never worked with you
  • Why agents with no logo can still dominate (and how you can too)
  • How to stop interviewing for the job against other agents
  • The 1-3 daily content habits that actually grow your brand
  • How a local AZ agent gets 35+ leads per day with one simple format
  • Why showing my gopher problem on Instagram made me more memorable
  • How to pick your niche, and stop "chasing cats" 
  • What to do when you’re too “in the weeds” to build your brand (hint: $20/hr tasks are killing you)


If you want clients to come to you—not the other way around—this is the episode you’ve been waiting for.


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RESOURCES :

Forward Together SLC Event - October 6th: A production-focused event by agents, for agents. Featuring Paige Steckling, Jesse Peters, Mia Willie, Darren Langille, and more. CLICK HERE for Tickets


Repurpose Social Media Automation Tool: The FREE tool I personally use to automate and streamline posting content on social media. Even removes the watermarks! - CLICK HERE

REAL Broker - Learn how we can be business partners and build a business together @ ΓEA⅃ Broker- CLICK HERE

BAMx - A Realtor's "Business in a Box" - Weekly Video Scripts, Blogs & Email Content, courses, masterminds... all delivered to your inbox each week. CLICK HERE


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