In a world where clicks come faster than facts, one careless post can derail years of brand trust. In this episode, we sit down with Dr. Sharmin Attaran—marketing professor, TEDx speaker, and digital transformation expert—to explore the growing risks of misinformation in small business marketing.
We’ll uncover how the pressure to stay relevant online often leads to unintentional deception—and what business owners can do to stop it. From red flags in influencer content to real tools for fact-checking, Dr. Attaran shares a practical, no-nonsense approach to protecting your brand’s reputation.
Whether you’ve accidentally shared false info or just want to avoid a PR mess, this episode is your guide to navigating the digital truth minefield—without sacrificing growth.
–
DR. ATTARAN LINKS:
TedTalk: The Battle for Truth in a Viral World
Reference Websites:
TRUTH Framework
T – Tracking
R – Review
U – Understand the Context
T – Test Emotional Manipulation
H – Hold Off
–
BUZZ MARKETING BOOK CHECKLIST:
1. The Taboo
2. The Unusual
3. The Outrageous
4. The Remarkable
5. The Secrets
–
LINKS:
Follow us for more local marketing tips at
Mastering Local Marketing – Website
Instagram – @MasteringLocalMarketing
YouTube – @MasteringLocalMarketing
–
SUBSCRIBE & REVIEW:
If you're finding real value in our episodes, please take a moment to subscribe and leave a review on Apple Podcasts or Spotify Podcasts. Thanks for listening and we'll see you next week with new episodes.
Host
Matt Hanson
Popular Podcasts
Bookmarked by Reese's Book Club
Welcome to Bookmarked by Reese’s Book Club — the podcast where great stories, bold women, and irresistible conversations collide! Hosted by award-winning journalist Danielle Robay, each week new episodes balance thoughtful literary insight with the fervor of buzzy book trends, pop culture and more. Bookmarked brings together celebrities, tastemakers, influencers and authors from Reese's Book Club and beyond to share stories that transcend the page. Pull up a chair. You’re not just listening — you’re part of the conversation.
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com