In Episode 136 of Mastering Modern Selling, Brandon Lee, Tom Burton, and Carson Heady welcome back a show favorite Larry Long Jr, CEO and Chief Energy Officer of LLJR Enterprises. Larry doesn't hold back.
With a mix of energy, humor, and real talk, he calls on sellers and leaders to ditch outdated habits and build something that actually works today.
This episode hits hard on what it really takes to stand out in a world that’s constantly moving: owning your calendar, taking daily reps, and showing up with intention.
Larry’s philosophy is simple: get clear on your purpose, stay committed, and don’t wait around for perfect conditions.
- Sales Has Changed, Stop Acting Like It Hasn’t
“There's still dinosaurs out there, but they're extinct.” Larry doesn’t mince words. If you're still relying on tactics from 2014, you're behind.
Making 1,000 calls a day hoping something lands isn't a strategy, it’s noise. Buyers have changed, and sellers need to catch up.
- Forget ‘Safe’, Start Being Seen
“Your content is not creating trust.” That was Brandon’s mic drop, and Larry doubled down. Polished, lifeless messaging isn’t helping anyone.
The people you're trying to reach want something real. Share your story, talk about your journey, and be someone worth believing in.
- Worry Isn’t the Problem, Inaction Is
Larry says it straight: a little worry is healthy if it gets you moving. But if you’re stuck worrying without action, that’s on you.
It's not about being flashy, it's about doing the work.
“Let me see your calendar. Who are you meeting? What are you learning?”
- Success Comes from Reps, Not Excuses
“You've got to get the reps in.” Larry's sports background shines through as he reminds us that success isn’t random.
It’s about repetition, accountability, and small steps done daily. Want results? Stop hoping and start practicing.
- The JOLT Effect – Jump On Life Today
Larry’s signature mindset is captured in one word: JOLT - Jump On Life Today.
Why? Because waiting is a trap.
“Tomorrow is not promised.”
Whether it’s getting healthy for your family or building a sales rhythm that works, it starts with taking real action now.
This episode is a wake-up call for every seller who’s coasting or playing it safe. Larry reminds us: the path to being unstoppable starts with ownership.
Don’t wait for motivation. Don’t wait for the market to shift. Build your discipline. Practice with purpose. And show up differently every single day.
Don't miss out, your next big idea could be just one episode away!
This Show is sponsored by Fist Bump
Your prospecting partner to authentically fill your pipeline with ideal customers.
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