January 28, 2025 • 29 mins
Unlock the secrets to maximizing your ROI with Google and Facebook ads while avoiding costly mistakes. This episode dives into expert tips for creating high-converting ad campaigns, targeting the right audience, and boosting customer retention. Learn how to take a strategic approach to ad spending, allocate budgets wisely, and build brand awareness to grow your business without wasting money. Join host Adam Sylvester, David Brooks of Contractor Rhino, and Jackson Blackburn of Mt. Baker Window Cleaning Co and Home Service Business Coach.
New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at https://bit.ly/4d0KAEh
[00:00] Introduction to the episode and guests [01:00] Comparing Facebook and Google Ads for different business objectives [03:17] What makes a good Facebook ad, including special offers and giveaways [04:18] Building brand equity through cohesive messaging and brand awareness [05:47] A good Google Ad uses direct, specific messaging and a user-friendly landing page [06:30] Starting Google Ads early pays off by building up visibility over time [07:28] Doubling your leads with Google Ads and how to choose the right format [10:34] Allocating budgets effectively and focusing on customer retention for better ROI [13:00] Using apps like Jobber to streamline customer experience and increase client retention [15:00] How to create effective ads for your campaigns, with design and targeting [18:21] Effective Facebook ads must grab attention quickly and be visually engaging [20:58] Jobber Summit 2025: Details and registration for the event [21:22] Misconceptions about quick ROI from ads and the importance of patience [21:56] Research and partnerships with agencies can help improve ad strategies [22:39] Setting proper ad budgets to sustain campaigns and gather meaningful data [24:33] Build brand awareness and a steady lead flow before investing heavily in ads [25:38] Allocate sufficient budgets to avoid exhausting funds mid-campaign [26:46] Google display ads focus on brand awareness but have lower conversion intent [27:18] Avoid common targeting mistakes like incorrect geographic settings
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
If you're going to put somethingout there, it's got to be good.
It's got to be either viral or theygot to find some connection to it right
away, and it has to be quick.
You've got a couple secondsto catch people's attention.
Welcome to Jobbers Mastersof Home Service, a.
Podcast for home servicepros, buy Home Service pros.
We're in Las Vegas and today we'retalking about doubling your sales through
(00:21):
Google and Facebook ads. I'myour host, Adam Sylvester.
Today's guests are JacksonBlackburn and David Brooks.
Welcome to the show, guys. Thank you,Adam. Thanks, Adam. Great to be here.
Glad you guys were here. David,
why don't you tell us a littleabout who you are and what you do?
I'm David Brooks. I'mCEO of Contractor Rhino.
(00:41):
We provide digital marketing andaccounting solutions for the trades.
Great. Glad you're here. Thanks for being.
Here. Awesome. And myname is Jackson Blackburn.
I own Mount Baker Windowcleaning company in Bellingham,
Washington and am also a coachfor home service business coach.
Great. Awesome. Let'sget started. So David,
when we're talking about Google andFacebook ads, let's just cut to the chase.
(01:04):
Is there one that'sbetter than the other one?
Everybody's wondering which one'sbetter, David, which one's better?
That's a trick question.
Now it depends on the objective of yourbusiness goals and which you want to
accomplish inside of the campaign.
Always say if you are want tofocus on branding, brand awareness,
retargeting, Facebookis the platform for you.
(01:25):
If you want to go basedoff a search intent,
somebody searching for emergencyplumber near me or HVAC
installation, then I would say GoogleAds would be the best for that.
When you say retargeting andwhat was that one you said?
Retargeting and rebranding.Branding, what does that mean?
Yeah, so retargeting is anad displayed on Facebook from
(01:47):
someone that landed on yourwebsite. So let's just say, Adam,
I came to your website, I lookedaround, looked at your services,
but then I didn't really clickoff on contact us or the phone
to call, and then I went on about my day.
Now I may be on anotherplatform across the internet,
(02:07):
and then boom, I get served yourad based off of retargeting.
So if I go into Facebook,I might see your ad again,
displaying your services and it'sreally good top of mind awareness. Now,
if you were to go on the other side ofthat and you're looking at branding,
branding could be just making people moreaware of your business and what you do
(02:30):
and the services that you offer.
David,
I'm glad that you brought up thatdifference between Google and Facebook ads
and sort of categorize them if youwill, where Facebook is very good,
like you said, for brandawareness and getting impressions.
And then Google is obviously the placeto go to if you want high intent clients
that you're going to convert into leads.
(02:51):
Whereas I think a lot of people in thehome service industry kind of get that
wrong and they go on Facebook looking forhigh intent leads. But the problem is,
is your ideal client isn't onFacebook looking for someone to come
clean their windows orgive them a new roof.
They certainly are on Google doingthat though. So yeah, thank you.
I really love that yououtlined that for everyone.
(03:12):
No problem. What goes into a goodFacebook ad? What do you guys think?
I would say what I've seen workbefore specifically is a special
offer,
limited time financing availableor some type of giveaway
or contest works really well on Facebook.
(03:32):
I believe that the bestFacebook ads are ads that have
messaging that are cohesive withyour brand. So for instance,
if I have a super premium priced brand,
our services are really expensiveand I want those affluent clients,
I'm probably not going tojump on there and say, Hey,
(03:52):
we're going to get 40% off a roof andgutter cleaning because I'm not going to
be getting my target clients from that.
So I like to just use Facebook asa way to spread the message of our
brand, maybe showcasesome of our employees,
showcase what we've done around thecommunity, those sorts of things.
And what's the ultimate play there,Jackson? Just so that people,
(04:14):
when they are ready to buy,they recognize your brand?
Yeah, definitely. I mean,you can look at it like this.
If you were to go to a soda machineand you want it to get cola, okay,
there's going to be two options for Cola.
One of them is Coca-Cola and one of themis going to be one of those weird off,
off-brand.
Right?
They both bought the spaceto be on that soda machine,
(04:35):
but who do you think you'reactually going to get the soda from?
You're probably going to go forCoca-Cola because you know and you trust
Coca-Cola, you recognize.
Yeah. So.
Yeah, home service businesses needto first build that brand equity,
that brand awareness in their communitybefore they can expect these ad
campaigns to absolutely pop off for themand have really good returns on their
(04:56):
ad spend.
So with Facebook ads, if you'reusing it to brand and to retarget,
we're looking at captivating photos,
compelling photos or images of yourcompany. I'm presuming it should be,
like you said, it should be cohesivewith your brand. I like that word.
What about.
Videos? Can you do videoadvertising on Facebook?
You could do video advertisingon Facebook. In fact, videos work really well,
(05:20):
especially if they're short video clips,
they tend to have a higherengagement on Facebook.
People tend to seeing somethingvisual with their eyes.
So it could be a before and afterpicture of a roof replacement or an
install, something to be able to stimulatethe minds of the user saying, wow,
you know what? That looks really nice.
I think I should maybe click onthat form or see, learn more. Yeah.
(05:44):
Okay. So let's talk aboutGoogle. What makes a good.
Google ad?
What makes a good Google adis direct specific messaging.
Let's just say if it isroof repair or emergency
services,
having that copy specificallyaddress that service or that
need of the user. And then making surethat once someone clicks on the ad,
(06:08):
they get directed to a landing pagethat's aesthetically pleasing on the
eye and that this easy to follow along.So it doesn't have to be super lengthy,
but it could just basically detailthe service, what the offer is,
and then what happens afterI submit my information.
So usually it's step one, steptwo, step three works really well.
(06:30):
I haven't found an exact blueprintthat is just the secret sauce
to Google ad copy, right?I'm not sure what that is.
We do ab test our ads to seewhat's going to work best,
but I really think the most importantpart of advertising on Google is
that you start and you start early.
You start paying into allthe algorithms, right?
(06:53):
You got your P-P-C-L-S-A,
you got your GMB and then your organics.
And if you can start paying intothat early on and growing in those
sectors of Google, then one day you'regoing to turn back and say, wow,
look at how far we've come on Google.
And that was really whattook my business from,
I would say $40,000 monthsto $120,000 months was when
(07:17):
we really started to invest intoall those sectors of Google.
So we can't be missed.So let's pretend there's.
Some listeners out there who arealready doing Google ads, how can.
They double their leads?
They could simply double theirleads by doing AB testing on landing
pages, see what ad is more attractive,
(07:37):
what are people engaging with more.
And then another thing that they canimplement inside of the landing page
is being able to, once theperson submits their information,
having a system in place thatdirectly calls the business at
the moment, the potential customerenters the form information.
(07:58):
That way you don't miss a lead.
A lot of times there's a lot of thingsleft on the table because the response is
not rapidly quick enough for the customer.
So if you could enter your informationand get a phone call saying, Hey,
you have a new Google PPC lead,
and then it directly connects you withthe customer that cuts down basically
(08:20):
doubles your revenue right there.
David, let's drill downthere for a minute.
What is AB testing and howdo you do that exactly?
Sure. So AB testing is testingtwo different variations of an ad.
So you have add A and then add B,
where the messaging maybe slightly different,
the offer may be slightlydifferent, image might be different,
(08:41):
the image might be different,the call to action.
And then you're attesting that,
so you're launching adA for a period of time,
and then you're going to launch AD Bfor a period of time and then see which
ones are getting more conversions,more click the calls, more form fills,
more page views with your audience.
And simply you could do that byjust going into the ad platform
(09:06):
and switching up the copy and images,whether that be Facebook or Google.
And now would you say that you need todo that for 30 days to get a good sample
size, three hours?
Obviously it depends on the size ofthe market and all that kind of stuff,
but how long do you need an ABtest before you can choose one?
I would say at least 90 days to AB test.
(09:28):
It gives Google enough time to reallyunderstand, analyze the campaign,
but you also get enough data to returnback to you to make an informed decision
on your marketing strategy.
Okay. Last question about that iswhat platform is all this happening?
This is in Google Ads manager orFacebook ads manager, I suppose.
And then are there easy versions forbeginners and then really complex versions
(09:50):
for professionals? Is that how it works?
So with Google, you could eitherlaunch Google PPC ads or LSA ads.
LSA ads are a little bitmore easier to set up.
You just have to basically enter inyour business information, get verified,
and that comes with thatGoogle guarantee badge.
Just let Google know exactly theamount of money that you want to spend.
(10:12):
It's kind of almost likea set it and forget it,
and then you just have to make surethat you're going into the platform and
you're marking those leads appropriately.
So I would say for a beginner ornovice LSA ads would be easier to set
up.
And then you might need a little bit moreintermediate skills to set up a Google
PPC ad, but YouTube isreally helpful. Jackson.
(10:34):
How do you do it? Sorry, how do I ABB test? No, how do you set up all.
These ads on your own? Oh,I don't. Okay. Yeah, no,
I like to find people that areexperts in every single category.
So I've got a company thatdoes our PPC and our LSA.
I have a different companythat does our G-M-B-S-E-O,
(10:55):
and then in the past I've usedseparate companies or people to run my
Facebook ads.
Okay. And how do you allocateyour budgets to either one?
Man, that's a really complex question.
I think in years past, and I was probablythinking about this the wrong way,
I was looking at the immediate returnsthat I was getting from those clients and
(11:17):
trying to stay under 10% adspend, ideally around 7%.
And this year what I'vestarted to realize is, okay,
I'm willing to spend more on Google,
especially as the costof Google has gone up.
I don't want to be the company thatcan't afford to get clients on Google.
How do we become the company thatcan afford to get new clients
(11:38):
on Google,
especially when maybe your clientacquisition cost is $160 in some cases,
maybe even 200.
So what we're really now focusingon is that speed to lead,
which you had mentioned earlier, David,
how fast can we get in contact with them?
Because if we can get in contact withthem in the first 120 seconds of getting
that lead form,
we got a much higher chance of closingthat job. And if you can get it in 60
(12:01):
seconds,
it's about double the chance that you'regoing to have at closing that lead.
So that's really important.
And then secondarily to that is howlong can we keep these clients with us?
Right? If you have a $160client acquisition costs or $200
client acquisition costs andyou're a window cleaning business,
well that seems unreasonable to go out.You do their windows once it's $400,
(12:23):
you just spent half of yourrevenue there on ad spend,
but how can we continue tokeep these clients around?
How can we make them part of our family?
How can we get them soldon our other services?
And once we started to realize that thatwas the game that we needed to play,
we're happy to spend that money onGoogle to acquire a client because our
competition isn't, they can't affordto spend that much to acquire a client,
(12:47):
but we can because we're getting to themquickly and we're keeping them around
and we're upselling them andcross-selling our services to them. If.
The lifetime value is six grand, it'sworth every penny the $200 lead costs.
Absolutely.
I want to pause this conversation for aminute to talk about jobber and why we
jobber so much. So guys,
once we get these leads in afterwe're doing advertising and stuff,
(13:08):
once we get 'em in,
why is it important to have an app likeJobber to make the customer experience
so good and so awesome thatthey stay a lifetime client?
It makes it so easy for our clients fromthe minute they get in touch with us,
they get a message back, Hey,thank you for reaching out to us.
Someone will be with you right away.
So we're engaging them rightaway When they get sent a quote,
(13:29):
it's easy to look through. They canapprove and pay a deposit online,
they can pay their final invoice online.
They get check-ins from ourtechnicians when they're on the way.
And so it just makes theentire experience very,
very convenient for our clients andthey're kept in the loop from A to Z.
Yeah, I think following up to what Jacksonwas saying is basically it makes the
(13:50):
customer experience seamlesswhere you can transition it along
all inside of jobber, which makes itso much more easier to understand,
see the notes about the customer,see the detailed information,
and so your technicians or your teamcould really understand the ins and
outs of the client, the Pacific Notes,
(14:10):
and then be able to usethat for follow-ups for different check-ins during the
course of the year.
Yeah, I totally agree.
I think that Jobber brings all the detailsyou need for your business and puts
it under one roof, and it's allaccessible and easy to find,
and clients love that. Ifyou're not using jobber,
you need to start using jobbertoday. Go to jobber.com/podcast deal,
get an exclusive discount and startrunning a more organized and detailed
(14:35):
business today. David,
anything to add there about budgetsand how to allocate funds to each.
One? Well,
I would say you would want toat least allocate 60 to 70% of
your budget in Google,
and then the rest towardFacebook brand awareness,
lead form fills on Facebook,
maybe direct messaging with customerson Facebook to be able to interact with
(14:58):
them and let them knowabout your services.
Okay, how do you createthe ad? Who's doing that?
Does it require a lot of design?How do you do that? Exactly?
I would recommend a professional todo that because it is time intensive.
You can pick that up on your ownthrough different tools like Canva
(15:18):
for photo editing, image editing,different things like that.
But for the most part,
an expert should be trusted to set thatup to be able to add those elements to
make it visually pleasing. So.
There's the visual aspect of an ad,
but then there's all theother things like age,
demographic, income, location,
(15:39):
all these different things that you wantto make sure that you're dialed in on.
You don't want to just spray yourad all over the place, right?
So how do you articulate thosespecific things in the ad set,
if you will?
Yeah, sure. So when you're settingup that targeting for the ad,
you basically want to make sure thatyou cover all those ground foundational
things.
So that is demographic time of daythat you really want to run the
(16:03):
ads, the location, the interest,
you want to make sure thatthose things are dialed in.
So even if you're a beginner andyou're starting out with ads,
at least if you get that partright, which you should know,
your customer demographic and base shouldbe really easy for you to have that
information, enter it into Facebookor Google to set that up. Awesome.
(16:24):
This is great. I'm learning so much from.
You.
This is why we hire ad agenciesto help us pump leads into our
business. This is greatinformation on Facebook.
Precisely. How do youconstruct an ad on Facebook?
Is it any different than Google?
I know that there is much more of avisual element on Facebook than there is
(16:44):
Google. Is there anything else that ourlisteners should know about Facebook
specifically when creating an ad?
Do they need a professionalfor Facebook as well?
Yeah, so for Facebook,you really want to set,
the biggest thing for Facebookis setting your budget,
making sure that you have a dailybudget and you really enter into
demographics of your audience andthat targeting is really important.
(17:07):
And then making sure thatyou pay your Facebook bill,
because sometimes what willhappen is Facebook won't bill you.
Sometimes you have to go inthere and manually pay your bill,
even though you may have a card on file.
So you want to make sure that you'repaying your bill that way it doesn't
disrupt the ad being shown.
(17:28):
And then setting it up onthe backend isn't too hard.
You just want to make sure that you haveyour messaging down the image that you
want to use. And then what actiondo you want the user to take?
Is that getting in contact with medirectly driving people to the website or
filling out a Facebook form?
Jackson, I'm sure if you'veever experienced this too,
(17:48):
but at one point in my lifeI set up some Facebook ads
and spent like $800 and got no leads.
I think we've all had some sort of maybejust me, I don't know. And I was like,
well, Facebook's terrible.I'm never doing that again.
I think a lot of people listening havehad a similar experience. We're like, oh,
that was my buddy said that he makes alot of money on Facebook. And I tried it.
(18:09):
I got what are some things that I justguessing here, but you educated guesses.
What might have I been doing wrongthat created just no leads? Any ideas?
What might've been doing wrong?
Well, I'm not sure what kindof content you had in your ad,
but we got to remember, ifwe're advertising on Facebook,
it's interruption marketing, right? Sono one's going there to see your ad.
(18:32):
So whatever your ad is needsto be attractive enough and catchy enough that it
grabs the attention away from thatpotential client who's probably deep
into the Facebook algorithmalready scrolling through reels that are very catchy
and grabbing their attention. So ifyou're going to put something out there,
it's got to be good.
It's got to be either viral or theygot to find some connection to it right
(18:54):
away. And it has to be quick.
You've got a couple secondsto catch people's attention.
So if it's a photo of your crew standingin front of a truck and it says,
Hey, Indiana is bestpressure washing company.
No one cares. No one cares.
So you got to make something that isa little bit more engaging than that.
(19:16):
That might have been what I did. Ithink I did Indiana's best pressure.
You know, nailed it.
I would say without seeing thecampaign is like Jackson was saying,
it has to be quick to be ableto catch their attention.
You're disrupting theirE flow on Facebook,
and it depends on what you did.Did you take them to your website?
(19:37):
Was it a landing page? Some peopledon't want to leave Facebook.
They may click on your ad andget taken to your website,
and that may not be for them. They justmay want to stay inside of the platform.
So without being able to see the ad,
I would say just a simple form fill,
basic quick information inside of yourFacebook ad will be able to help convert
(19:58):
more.
I will give you an example of the bestad that I ever personally made in terms
of performance. Andactually it wasn't even me,
it was my production manager made itquickly. In one of those iPhone apps,
the first clip was someone getting upand they were standing on the railing of
a porch trying to clean thegutters from the railing,
and he hangs off the gutter and he falls.
(20:19):
And it said the guy who said hewould do it for half the price,
and he falls into the bushes andit's like an explosion of leaves.
And then the next clip is a video of oneof our technicians on a ladder safely
cleaning gutters, and there'sbirds chirping in the background.
It's very peaceful, and it saysMount Baker window cleanings,
highly trained technicians. And thatone, that ad got such good engagement,
(20:41):
super low cost too, becausepeople were already engaged in it.
And that ad killed it for us, and itwas easy. We made that with our iPhones.
So it doesn't need to bea Hollywood production.
It can be just something like quirkyand funny that grabs people's attention.
I like that.
Jobber Summit returns on March 5th, 2025.
(21:02):
Join our annual online learning eventto access proven strategies to build,
run, and grow a best inclass home service business.
Reserve your spot today atjobber.com/summit. David,
what's the biggest misunderstanding ormisconception when it comes to Google and
Facebook ads?
I think the biggest misconceptionis that I'm supposed to
(21:26):
see my return on investmentright away within the first few
weeks or even the first month.
And a lot of it is testingand sometimes business owners,
you want that quick result,you want that quick win,
and sometimes it's just being able toget enough information on the campaign to
be able to make an informed decisionin adjusting the campaign will make a
(21:50):
huge difference.
I would say the biggest misconceptionis not allowing enough time to go by to
get that data back.
Let's give our listeners a nuggetfor them to take if they want
to start doing Facebookads for targeting branding,
or if they want to start GoogleAds for quick leads, more or less,
(22:11):
where should they begin? What are somegood places they should start? Jackson.
I would speak to a fewdifferent third party businesses
that offer like David'sbusiness, like Contractor Rhino.
You could talk to someonelike Search Kings,
there's a bunch out there and see whoyou think is going to be the best fit for
you. Do you like them? Do they like you?
Do they offer you a really goodsolution that fits your needs?
(22:34):
Yeah,
I would recommend doing your research ifyou're going to go about and attempting
to do it on your own,just covering the basics.
You may not set up a super sophisticatedcampaign with multiple ad types,
but it may just be onecampaign specifically that you may want to set up for
yourself. So I recommend starting small,
maybe focusing on just onespecific service for your business.
(22:57):
Okay, so David, 70% of budgets go toGoogle. Jackson, what do you think?
Let's talk more about budgets.
Yeah, I think that we'rearound that same range.
The majority of our ad spend is goingto Google because that is where we are
finding the most high intent buyers.
And then we also do have a smallerportion that goes to Facebook as well as
(23:17):
other general brand awareness,like wrapping our vehicles,
putting out yard signs, door hangersthat might make up another 10,
15% of our budget.
But then diving back into maybe howmuch we should be spending on Google Ads
specifically,
we pay a $500 fee to search Kings,
who then puts out somewhere around$4,000 in ad spend for us every month.
(23:42):
Now the thing is, a lotof the times with these,
their service fee is not necessarilygoing to get any larger or any smaller
based on your ad spend.
So it's a really good idea to havethat budget prior that you know can
spend $5,000 a month on ads so that youare getting the most out of the service
fee that you're paying that company. Andthe same thing goes for if you're doing
(24:03):
Facebook ads, Google ads, a lot ofthose companies have that service fee,
so it's best to have a good ad spendso they actually have something to work
with as well. And like David probablyknows from, if you're running AB tests,
you need a budget for that, right?
We need big enough of a sample pool tobe able to gather information and data
and make really good decisions.
But you can't necessarily do that ifyou're only going to spend $500 this month
(24:25):
on Facebook ads and $500 on Google Ads.
So you do need a biggerbudget to get into it,
and that's why it's soimportant to have some
organic leads prior to this andsome brand awareness prior to this,
because if you don't have that,
if you haven't built your brand up inyour community and you don't already have
somewhat of a steady flow of leads,
(24:46):
you're not really going to have money tobe able to experiment with Facebook ads
and Google ads.
Yeah, I think that's well said.
I think people need to make sure thatthey're financially healthy before they
start spending thousandsof dollars a month on ads.
Right? You can't expect to justhop into an industry and say, Hey,
I'm going to just blow this company upwith Google and Facebook ads right off
the bat. Well, have youbeen to a fundraiser?
(25:09):
Have you done any community work?
Have you taken over a neighborhood yetwhere you're doing 10 houses on the same
block? Who knows who you are?
No, I think what Jackson wassaying also too, with that,
and when we're thinking about budgetsand allocation, especially with Google,
a lot of times you mayinvest that initial budget,
which let's just say I'veseen 1500, maybe $2,000,
(25:33):
and you start to get leads, butthat's your budget for the month,
and by the 15th of the month, halfwaythrough, you're getting leads,
but your budget may be exhausted.
And then now you're wondering why forthe other half of the month the leads
aren't coming in. And that's becauseyou've exhausted your budget,
so you really want to make sure thatyou allocate a decent budget to last you
(25:55):
for the full month.
That's great. Okay, anotherquestion about Google.
There's Google Ads and thenthere's what I call the network
display ads where
they charge you to displayyour ad on other websites,
whether channel or wherever else you go,
and I've never been a big fan ofthat. I usually turn that off.
(26:17):
Do you recommend turning that offand only showing ads in the results,
or are you a fan of theDisplay Network ads?
I would say if you can keep itfor the search based intent ads,
for the display ads, again,it's almost like Facebook.
It's more brand awarenessmore than anything,
following the user around to differentsites on the internet so that you stay
(26:39):
top mind.
But they're cheap though.
Right? Network.
Is.
Cheaper to run? Correct.
Okay, gotcha. Yeah,
you're back in that realm of interruptionmarketing where people aren't getting
on there to look for the next personwho's going to redo their siding or fix
their gutters or mow their lawn. So yeah,
that's really a good play to bepushing brand awareness campaigns
(26:59):
on. I think it's calledwhat? Google Performance Max.
Max.
Campaign. Max Campaign, yeah.
David. So if somebody wanted to startthis themselves and start running ads,
what's the biggest mistake they can makein the beginning when they're starting
out?
Not having the right targeting,
picking the wrong geographiclocation to run the ads in.
So you may be located inCharlotte, North Carolina,
(27:21):
but your ad may bedisplaying in Houston, Texas,
so that's really a waste of your moneybecause you're not servicing clients in
Texas, so you really want to make surethat you get the location exactly,
specifically correct for the areasthat you are actually servicing.
Yeah, awesome. I've made that mistakebefore too, by putting a radius.
And guess what?
Our circle from the pinpoint centerof our city goes into Canada.
(27:44):
I can't service peoplein Canada. There you go.
I wasted a few hundred dollars on leads.
Jackson, David, this isa great conversation.
I'm going to boil it down tothree actionable items here.
Number one is if you'rerunning Facebook ads,
make sure that your call to actionkeeps the person within Facebook.
As soon as you take them away fromFacebook, your conversion goes down.
Number two is use retargeting ads tokeep branding your business to stay top
(28:07):
of mind. They might not be readytoday, they might be ready next week.
Number three is make sure thatyour geographical location and your target market
is spot on.
You do not want to waste money by showingads in the wrong city or to the wrong
people. Guys, thanks for being here.That was great. Thanks for having us,
Jackson. How do peoplefind out more about you?
So you can look up Mount BakerWindow cleaning company on Google.
(28:30):
You can also look for information aboutour business coaching program at home
service business coach.com.
Awesome. David couldreach out to me via email,
david@contractorrhino.com. Ourwebsite is contractor rhino.com,
and we're also on LinkedIn too as well.David Brooks and Contractor Rhino.
Great. Well, thanks for beinghere, guys. I really appreciate it.
(28:52):
Thanks for having us. Absolutely.And thank you for listening.
I hope that you heard something todaythat'll make your Google ads and your
Facebook ads better. I'myour host, Adam Sylvester.
You can find me@adamsylvester.com.
Your team and your clients deserveyour very best. So go give it to 'em.
If you're going to put somethingout there, it's got to be good.
It's got to be either viral or theygot to find some connection to it right
away, and it has to be quick.
You've got a couple secondsto catch people's attention.
Welcome to Jobbers Mastersof Home Service, a.
Podcast for home servicepros, buy Home Service pros.
We're in Las Vegas and today we'retalking about doubling your sales through
(00:21):
Google and Facebook ads. I'myour host, Adam Sylvester.
Today's guests are JacksonBlackburn and David Brooks.
Welcome to the show, guys. Thank you,Adam. Thanks, Adam. Great to be here.
Glad you guys were here. David,
why don't you tell us a littleabout who you are and what you do?
I'm David Brooks. I'mCEO of Contractor Rhino.
(00:41):
We provide digital marketing andaccounting solutions for the trades.
Great. Glad you're here. Thanks for being.
Here. Awesome. And myname is Jackson Blackburn.
I own Mount Baker Windowcleaning company in Bellingham,
Washington and am also a coachfor home service business coach.
Great. Awesome. Let'sget started. So David,
when we're talking about Google andFacebook ads, let's just cut to the chase.
(01:04):
Is there one that'sbetter than the other one?
Everybody's wondering which one'sbetter, David, which one's better?
That's a trick question.
Now it depends on the objective of yourbusiness goals and which you want to
accomplish inside of the campaign.
Always say if you are want tofocus on branding, brand awareness,
retargeting, Facebookis the platform for you.
(01:25):
If you want to go basedoff a search intent,
somebody searching for emergencyplumber near me or HVAC
installation, then I would say GoogleAds would be the best for that.
When you say retargeting andwhat was that one you said?
Retargeting and rebranding.Branding, what does that mean?
Yeah, so retargeting is anad displayed on Facebook from
(01:47):
someone that landed on yourwebsite. So let's just say, Adam,
I came to your website, I lookedaround, looked at your services,
but then I didn't really clickoff on contact us or the phone
to call, and then I went on about my day.
Now I may be on anotherplatform across the internet,
(02:07):
and then boom, I get served yourad based off of retargeting.
So if I go into Facebook,I might see your ad again,
displaying your services and it'sreally good top of mind awareness. Now,
if you were to go on the other side ofthat and you're looking at branding,
branding could be just making people moreaware of your business and what you do
(02:30):
and the services that you offer.
David,
I'm glad that you brought up thatdifference between Google and Facebook ads
and sort of categorize them if youwill, where Facebook is very good,
like you said, for brandawareness and getting impressions.
And then Google is obviously the placeto go to if you want high intent clients
that you're going to convert into leads.
(02:51):
Whereas I think a lot of people in thehome service industry kind of get that
wrong and they go on Facebook looking forhigh intent leads. But the problem is,
is your ideal client isn't onFacebook looking for someone to come
clean their windows orgive them a new roof.
They certainly are on Google doingthat though. So yeah, thank you.
I really love that yououtlined that for everyone.
(03:12):
No problem. What goes into a goodFacebook ad? What do you guys think?
I would say what I've seen workbefore specifically is a special
offer,
limited time financing availableor some type of giveaway
or contest works really well on Facebook.
(03:32):
I believe that the bestFacebook ads are ads that have
messaging that are cohesive withyour brand. So for instance,
if I have a super premium priced brand,
our services are really expensiveand I want those affluent clients,
I'm probably not going tojump on there and say, Hey,
(03:52):
we're going to get 40% off a roof andgutter cleaning because I'm not going to
be getting my target clients from that.
So I like to just use Facebook asa way to spread the message of our
brand, maybe showcasesome of our employees,
showcase what we've done around thecommunity, those sorts of things.
And what's the ultimate play there,Jackson? Just so that people,
(04:14):
when they are ready to buy,they recognize your brand?
Yeah, definitely. I mean,you can look at it like this.
If you were to go to a soda machineand you want it to get cola, okay,
there's going to be two options for Cola.
One of them is Coca-Cola and one of themis going to be one of those weird off,
off-brand.
Right?
They both bought the spaceto be on that soda machine,
(04:35):
but who do you think you'reactually going to get the soda from?
You're probably going to go forCoca-Cola because you know and you trust
Coca-Cola, you recognize.
Yeah. So.
Yeah, home service businesses needto first build that brand equity,
that brand awareness in their communitybefore they can expect these ad
campaigns to absolutely pop off for themand have really good returns on their
(04:56):
ad spend.
So with Facebook ads, if you'reusing it to brand and to retarget,
we're looking at captivating photos,
compelling photos or images of yourcompany. I'm presuming it should be,
like you said, it should be cohesivewith your brand. I like that word.
What about.
Videos? Can you do videoadvertising on Facebook?
You could do video advertisingon Facebook. In fact, videos work really well,
(05:20):
especially if they're short video clips,
they tend to have a higherengagement on Facebook.
People tend to seeing somethingvisual with their eyes.
So it could be a before and afterpicture of a roof replacement or an
install, something to be able to stimulatethe minds of the user saying, wow,
you know what? That looks really nice.
I think I should maybe click onthat form or see, learn more. Yeah.
(05:44):
Okay. So let's talk aboutGoogle. What makes a good.
Google ad?
What makes a good Google adis direct specific messaging.
Let's just say if it isroof repair or emergency
services,
having that copy specificallyaddress that service or that
need of the user. And then making surethat once someone clicks on the ad,
(06:08):
they get directed to a landing pagethat's aesthetically pleasing on the
eye and that this easy to follow along.So it doesn't have to be super lengthy,
but it could just basically detailthe service, what the offer is,
and then what happens afterI submit my information.
So usually it's step one, steptwo, step three works really well.
(06:30):
I haven't found an exact blueprintthat is just the secret sauce
to Google ad copy, right?I'm not sure what that is.
We do ab test our ads to seewhat's going to work best,
but I really think the most importantpart of advertising on Google is
that you start and you start early.
You start paying into allthe algorithms, right?
(06:53):
You got your P-P-C-L-S-A,
you got your GMB and then your organics.
And if you can start paying intothat early on and growing in those
sectors of Google, then one day you'regoing to turn back and say, wow,
look at how far we've come on Google.
And that was really whattook my business from,
I would say $40,000 monthsto $120,000 months was when
(07:17):
we really started to invest intoall those sectors of Google.
So we can't be missed.So let's pretend there's.
Some listeners out there who arealready doing Google ads, how can.
They double their leads?
They could simply double theirleads by doing AB testing on landing
pages, see what ad is more attractive,
(07:37):
what are people engaging with more.
And then another thing that they canimplement inside of the landing page
is being able to, once theperson submits their information,
having a system in place thatdirectly calls the business at
the moment, the potential customerenters the form information.
(07:58):
That way you don't miss a lead.
A lot of times there's a lot of thingsleft on the table because the response is
not rapidly quick enough for the customer.
So if you could enter your informationand get a phone call saying, Hey,
you have a new Google PPC lead,
and then it directly connects you withthe customer that cuts down basically
(08:20):
doubles your revenue right there.
David, let's drill downthere for a minute.
What is AB testing and howdo you do that exactly?
Sure. So AB testing is testingtwo different variations of an ad.
So you have add A and then add B,
where the messaging maybe slightly different,
the offer may be slightlydifferent, image might be different,
(08:41):
the image might be different,the call to action.
And then you're attesting that,
so you're launching adA for a period of time,
and then you're going to launch AD Bfor a period of time and then see which
ones are getting more conversions,more click the calls, more form fills,
more page views with your audience.
And simply you could do that byjust going into the ad platform
(09:06):
and switching up the copy and images,whether that be Facebook or Google.
And now would you say that you need todo that for 30 days to get a good sample
size, three hours?
Obviously it depends on the size ofthe market and all that kind of stuff,
but how long do you need an ABtest before you can choose one?
I would say at least 90 days to AB test.
(09:28):
It gives Google enough time to reallyunderstand, analyze the campaign,
but you also get enough data to returnback to you to make an informed decision
on your marketing strategy.
Okay. Last question about that iswhat platform is all this happening?
This is in Google Ads manager orFacebook ads manager, I suppose.
And then are there easy versions forbeginners and then really complex versions
(09:50):
for professionals? Is that how it works?
So with Google, you could eitherlaunch Google PPC ads or LSA ads.
LSA ads are a little bitmore easier to set up.
You just have to basically enter inyour business information, get verified,
and that comes with thatGoogle guarantee badge.
Just let Google know exactly theamount of money that you want to spend.
(10:12):
It's kind of almost likea set it and forget it,
and then you just have to make surethat you're going into the platform and
you're marking those leads appropriately.
So I would say for a beginner ornovice LSA ads would be easier to set
up.
And then you might need a little bit moreintermediate skills to set up a Google
PPC ad, but YouTube isreally helpful. Jackson.
(10:34):
How do you do it? Sorry, how do I ABB test? No, how do you set up all.
These ads on your own? Oh,I don't. Okay. Yeah, no,
I like to find people that areexperts in every single category.
So I've got a company thatdoes our PPC and our LSA.
I have a different companythat does our G-M-B-S-E-O,
(10:55):
and then in the past I've usedseparate companies or people to run my
Facebook ads.
Okay. And how do you allocateyour budgets to either one?
Man, that's a really complex question.
I think in years past, and I was probablythinking about this the wrong way,
I was looking at the immediate returnsthat I was getting from those clients and
(11:17):
trying to stay under 10% adspend, ideally around 7%.
And this year what I'vestarted to realize is, okay,
I'm willing to spend more on Google,
especially as the costof Google has gone up.
I don't want to be the company thatcan't afford to get clients on Google.
How do we become the company thatcan afford to get new clients
(11:38):
on Google,
especially when maybe your clientacquisition cost is $160 in some cases,
maybe even 200.
So what we're really now focusingon is that speed to lead,
which you had mentioned earlier, David,
how fast can we get in contact with them?
Because if we can get in contact withthem in the first 120 seconds of getting
that lead form,
we got a much higher chance of closingthat job. And if you can get it in 60
(12:01):
seconds,
it's about double the chance that you'regoing to have at closing that lead.
So that's really important.
And then secondarily to that is howlong can we keep these clients with us?
Right? If you have a $160client acquisition costs or $200
client acquisition costs andyou're a window cleaning business,
well that seems unreasonable to go out.You do their windows once it's $400,
(12:23):
you just spent half of yourrevenue there on ad spend,
but how can we continue tokeep these clients around?
How can we make them part of our family?
How can we get them soldon our other services?
And once we started to realize that thatwas the game that we needed to play,
we're happy to spend that money onGoogle to acquire a client because our
competition isn't, they can't affordto spend that much to acquire a client,
(12:47):
but we can because we're getting to themquickly and we're keeping them around
and we're upselling them andcross-selling our services to them. If.
The lifetime value is six grand, it'sworth every penny the $200 lead costs.
Absolutely.
I want to pause this conversation for aminute to talk about jobber and why we
jobber so much. So guys,
once we get these leads in afterwe're doing advertising and stuff,
(13:08):
once we get 'em in,
why is it important to have an app likeJobber to make the customer experience
so good and so awesome thatthey stay a lifetime client?
It makes it so easy for our clients fromthe minute they get in touch with us,
they get a message back, Hey,thank you for reaching out to us.
Someone will be with you right away.
So we're engaging them rightaway When they get sent a quote,
(13:29):
it's easy to look through. They canapprove and pay a deposit online,
they can pay their final invoice online.
They get check-ins from ourtechnicians when they're on the way.
And so it just makes theentire experience very,
very convenient for our clients andthey're kept in the loop from A to Z.
Yeah, I think following up to what Jacksonwas saying is basically it makes the
(13:50):
customer experience seamlesswhere you can transition it along
all inside of jobber, which makes itso much more easier to understand,
see the notes about the customer,see the detailed information,
and so your technicians or your teamcould really understand the ins and
outs of the client, the Pacific Notes,
(14:10):
and then be able to usethat for follow-ups for different check-ins during the
course of the year.
Yeah, I totally agree.
I think that Jobber brings all the detailsyou need for your business and puts
it under one roof, and it's allaccessible and easy to find,
and clients love that. Ifyou're not using jobber,
you need to start using jobbertoday. Go to jobber.com/podcast deal,
get an exclusive discount and startrunning a more organized and detailed
(14:35):
business today. David,
anything to add there about budgetsand how to allocate funds to each.
One? Well,
I would say you would want toat least allocate 60 to 70% of
your budget in Google,
and then the rest towardFacebook brand awareness,
lead form fills on Facebook,
maybe direct messaging with customerson Facebook to be able to interact with
(14:58):
them and let them knowabout your services.
Okay, how do you createthe ad? Who's doing that?
Does it require a lot of design?How do you do that? Exactly?
I would recommend a professional todo that because it is time intensive.
You can pick that up on your ownthrough different tools like Canva
(15:18):
for photo editing, image editing,different things like that.
But for the most part,
an expert should be trusted to set thatup to be able to add those elements to
make it visually pleasing. So.
There's the visual aspect of an ad,
but then there's all theother things like age,
demographic, income, location,
(15:39):
all these different things that you wantto make sure that you're dialed in on.
You don't want to just spray yourad all over the place, right?
So how do you articulate thosespecific things in the ad set,
if you will?
Yeah, sure. So when you're settingup that targeting for the ad,
you basically want to make sure thatyou cover all those ground foundational
things.
So that is demographic time of daythat you really want to run the
(16:03):
ads, the location, the interest,
you want to make sure thatthose things are dialed in.
So even if you're a beginner andyou're starting out with ads,
at least if you get that partright, which you should know,
your customer demographic and base shouldbe really easy for you to have that
information, enter it into Facebookor Google to set that up. Awesome.
(16:24):
This is great. I'm learning so much from.
You.
This is why we hire ad agenciesto help us pump leads into our
business. This is greatinformation on Facebook.
Precisely. How do youconstruct an ad on Facebook?
Is it any different than Google?
I know that there is much more of avisual element on Facebook than there is
(16:44):
Google. Is there anything else that ourlisteners should know about Facebook
specifically when creating an ad?
Do they need a professionalfor Facebook as well?
Yeah, so for Facebook,you really want to set,
the biggest thing for Facebookis setting your budget,
making sure that you have a dailybudget and you really enter into
demographics of your audience andthat targeting is really important.
(17:07):
And then making sure thatyou pay your Facebook bill,
because sometimes what willhappen is Facebook won't bill you.
Sometimes you have to go inthere and manually pay your bill,
even though you may have a card on file.
So you want to make sure that you'repaying your bill that way it doesn't
disrupt the ad being shown.
(17:28):
And then setting it up onthe backend isn't too hard.
You just want to make sure that you haveyour messaging down the image that you
want to use. And then what actiondo you want the user to take?
Is that getting in contact with medirectly driving people to the website or
filling out a Facebook form?
Jackson, I'm sure if you'veever experienced this too,
(17:48):
but at one point in my lifeI set up some Facebook ads
and spent like $800 and got no leads.
I think we've all had some sort of maybejust me, I don't know. And I was like,
well, Facebook's terrible.I'm never doing that again.
I think a lot of people listening havehad a similar experience. We're like, oh,
that was my buddy said that he makes alot of money on Facebook. And I tried it.
(18:09):
I got what are some things that I justguessing here, but you educated guesses.
What might have I been doing wrongthat created just no leads? Any ideas?
What might've been doing wrong?
Well, I'm not sure what kindof content you had in your ad,
but we got to remember, ifwe're advertising on Facebook,
it's interruption marketing, right? Sono one's going there to see your ad.
(18:32):
So whatever your ad is needsto be attractive enough and catchy enough that it
grabs the attention away from thatpotential client who's probably deep
into the Facebook algorithmalready scrolling through reels that are very catchy
and grabbing their attention. So ifyou're going to put something out there,
it's got to be good.
It's got to be either viral or theygot to find some connection to it right
(18:54):
away. And it has to be quick.
You've got a couple secondsto catch people's attention.
So if it's a photo of your crew standingin front of a truck and it says,
Hey, Indiana is bestpressure washing company.
No one cares. No one cares.
So you got to make something that isa little bit more engaging than that.
(19:16):
That might have been what I did. Ithink I did Indiana's best pressure.
You know, nailed it.
I would say without seeing thecampaign is like Jackson was saying,
it has to be quick to be ableto catch their attention.
You're disrupting theirE flow on Facebook,
and it depends on what you did.Did you take them to your website?
(19:37):
Was it a landing page? Some peopledon't want to leave Facebook.
They may click on your ad andget taken to your website,
and that may not be for them. They justmay want to stay inside of the platform.
So without being able to see the ad,
I would say just a simple form fill,
basic quick information inside of yourFacebook ad will be able to help convert
(19:58):
more.
I will give you an example of the bestad that I ever personally made in terms
of performance. Andactually it wasn't even me,
it was my production manager made itquickly. In one of those iPhone apps,
the first clip was someone getting upand they were standing on the railing of
a porch trying to clean thegutters from the railing,
and he hangs off the gutter and he falls.
(20:19):
And it said the guy who said hewould do it for half the price,
and he falls into the bushes andit's like an explosion of leaves.
And then the next clip is a video of oneof our technicians on a ladder safely
cleaning gutters, and there'sbirds chirping in the background.
It's very peaceful, and it saysMount Baker window cleanings,
highly trained technicians. And thatone, that ad got such good engagement,
(20:41):
super low cost too, becausepeople were already engaged in it.
And that ad killed it for us, and itwas easy. We made that with our iPhones.
So it doesn't need to bea Hollywood production.
It can be just something like quirkyand funny that grabs people's attention.
I like that.
Jobber Summit returns on March 5th, 2025.
(21:02):
Join our annual online learning eventto access proven strategies to build,
run, and grow a best inclass home service business.
Reserve your spot today atjobber.com/summit. David,
what's the biggest misunderstanding ormisconception when it comes to Google and
Facebook ads?
I think the biggest misconceptionis that I'm supposed to
(21:26):
see my return on investmentright away within the first few
weeks or even the first month.
And a lot of it is testingand sometimes business owners,
you want that quick result,you want that quick win,
and sometimes it's just being able toget enough information on the campaign to
be able to make an informed decisionin adjusting the campaign will make a
(21:50):
huge difference.
I would say the biggest misconceptionis not allowing enough time to go by to
get that data back.
Let's give our listeners a nuggetfor them to take if they want
to start doing Facebookads for targeting branding,
or if they want to start GoogleAds for quick leads, more or less,
(22:11):
where should they begin? What are somegood places they should start? Jackson.
I would speak to a fewdifferent third party businesses
that offer like David'sbusiness, like Contractor Rhino.
You could talk to someonelike Search Kings,
there's a bunch out there and see whoyou think is going to be the best fit for
you. Do you like them? Do they like you?
Do they offer you a really goodsolution that fits your needs?
(22:34):
Yeah,
I would recommend doing your research ifyou're going to go about and attempting
to do it on your own,just covering the basics.
You may not set up a super sophisticatedcampaign with multiple ad types,
but it may just be onecampaign specifically that you may want to set up for
yourself. So I recommend starting small,
maybe focusing on just onespecific service for your business.
(22:57):
Okay, so David, 70% of budgets go toGoogle. Jackson, what do you think?
Let's talk more about budgets.
Yeah, I think that we'rearound that same range.
The majority of our ad spend is goingto Google because that is where we are
finding the most high intent buyers.
And then we also do have a smallerportion that goes to Facebook as well as
(23:17):
other general brand awareness,like wrapping our vehicles,
putting out yard signs, door hangersthat might make up another 10,
15% of our budget.
But then diving back into maybe howmuch we should be spending on Google Ads
specifically,
we pay a $500 fee to search Kings,
who then puts out somewhere around$4,000 in ad spend for us every month.
(23:42):
Now the thing is, a lotof the times with these,
their service fee is not necessarilygoing to get any larger or any smaller
based on your ad spend.
So it's a really good idea to havethat budget prior that you know can
spend $5,000 a month on ads so that youare getting the most out of the service
fee that you're paying that company. Andthe same thing goes for if you're doing
(24:03):
Facebook ads, Google ads, a lot ofthose companies have that service fee,
so it's best to have a good ad spendso they actually have something to work
with as well. And like David probablyknows from, if you're running AB tests,
you need a budget for that, right?
We need big enough of a sample pool tobe able to gather information and data
and make really good decisions.
But you can't necessarily do that ifyou're only going to spend $500 this month
(24:25):
on Facebook ads and $500 on Google Ads.
So you do need a biggerbudget to get into it,
and that's why it's soimportant to have some
organic leads prior to this andsome brand awareness prior to this,
because if you don't have that,
if you haven't built your brand up inyour community and you don't already have
somewhat of a steady flow of leads,
(24:46):
you're not really going to have money tobe able to experiment with Facebook ads
and Google ads.
Yeah, I think that's well said.
I think people need to make sure thatthey're financially healthy before they
start spending thousandsof dollars a month on ads.
Right? You can't expect to justhop into an industry and say, Hey,
I'm going to just blow this company upwith Google and Facebook ads right off
the bat. Well, have youbeen to a fundraiser?
(25:09):
Have you done any community work?
Have you taken over a neighborhood yetwhere you're doing 10 houses on the same
block? Who knows who you are?
No, I think what Jackson wassaying also too, with that,
and when we're thinking about budgetsand allocation, especially with Google,
a lot of times you mayinvest that initial budget,
which let's just say I'veseen 1500, maybe $2,000,
(25:33):
and you start to get leads, butthat's your budget for the month,
and by the 15th of the month, halfwaythrough, you're getting leads,
but your budget may be exhausted.
And then now you're wondering why forthe other half of the month the leads
aren't coming in. And that's becauseyou've exhausted your budget,
so you really want to make sure thatyou allocate a decent budget to last you
(25:55):
for the full month.
That's great. Okay, anotherquestion about Google.
There's Google Ads and thenthere's what I call the network
display ads where
they charge you to displayyour ad on other websites,
whether channel or wherever else you go,
and I've never been a big fan ofthat. I usually turn that off.
(26:17):
Do you recommend turning that offand only showing ads in the results,
or are you a fan of theDisplay Network ads?
I would say if you can keep itfor the search based intent ads,
for the display ads, again,it's almost like Facebook.
It's more brand awarenessmore than anything,
following the user around to differentsites on the internet so that you stay
(26:39):
top mind.
But they're cheap though.
Right? Network.
Is.
Cheaper to run? Correct.
Okay, gotcha. Yeah,
you're back in that realm of interruptionmarketing where people aren't getting
on there to look for the next personwho's going to redo their siding or fix
their gutters or mow their lawn. So yeah,
that's really a good play to bepushing brand awareness campaigns
(26:59):
on. I think it's calledwhat? Google Performance Max.
Max.
Campaign. Max Campaign, yeah.
David. So if somebody wanted to startthis themselves and start running ads,
what's the biggest mistake they can makein the beginning when they're starting
out?
Not having the right targeting,
picking the wrong geographiclocation to run the ads in.
So you may be located inCharlotte, North Carolina,
(27:21):
but your ad may bedisplaying in Houston, Texas,
so that's really a waste of your moneybecause you're not servicing clients in
Texas, so you really want to make surethat you get the location exactly,
specifically correct for the areasthat you are actually servicing.
Yeah, awesome. I've made that mistakebefore too, by putting a radius.
And guess what?
Our circle from the pinpoint centerof our city goes into Canada.
(27:44):
I can't service peoplein Canada. There you go.
I wasted a few hundred dollars on leads.
Jackson, David, this isa great conversation.
I'm going to boil it down tothree actionable items here.
Number one is if you'rerunning Facebook ads,
make sure that your call to actionkeeps the person within Facebook.
As soon as you take them away fromFacebook, your conversion goes down.
Number two is use retargeting ads tokeep branding your business to stay top
(28:07):
of mind. They might not be readytoday, they might be ready next week.
Number three is make sure thatyour geographical location and your target market
is spot on.
You do not want to waste money by showingads in the wrong city or to the wrong
people. Guys, thanks for being here.That was great. Thanks for having us,
Jackson. How do peoplefind out more about you?
So you can look up Mount BakerWindow cleaning company on Google.
(28:30):
You can also look for information aboutour business coaching program at home
service business coach.com.
Awesome. David couldreach out to me via email,
david@contractorrhino.com. Ourwebsite is contractor rhino.com,
and we're also on LinkedIn too as well.David Brooks and Contractor Rhino.
Great. Well, thanks for beinghere, guys. I really appreciate it.
(28:52):
Thanks for having us. Absolutely.And thank you for listening.
I hope that you heard something todaythat'll make your Google ads and your
Facebook ads better. I'myour host, Adam Sylvester.
You can find me@adamsylvester.com.
Your team and your clients deserveyour very best. So go give it to 'em.
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