In this week's episode of Masters of SaaS, we talk with Shane Murphy-Reuter, the CMO at Webflow, the leading platform empowering designers to build professional websites visually.
Join Todd as he delves into Shane's journey and explores the key insights he has gained as a CMO of one of the most popular SaaS companies at the moment.
In this episode we cover:
- Shane’s biggest lessons from his first 90 days as a CMO - understand why many SaaS companies struggle with poorly defined positioning and the importance of crafting a compelling brand story;
- How to measure effectiveness of marketing activities is essential for scaling demand generation;
- How to get your CFO to approve big budgets;
- How to double a paid media campaign ROI through CRO and media mix optimization;
- The challenges of finding the right Google conversion signal;
- Finally, Shane reveals his strategies for working smarter, not harder.
Tune in and gain the knowledge you need to take your SaaS marketing efforts to the next level!
If you are keen to know more about Upraw Media or be a Masters of SaaS guest speaker, visit uprawmedia.com or DM us on LinkedIn. We are also on Youtube if you'd like to put a face to the names and voices of the best in SaaS. Thanks for tuning in!
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